?“???”??????

????:????:??????

????:????? ???????????,?

?????,????,“??”?????????????????????,????????????“???????????”???????,????“??”??????????????,???“????????”???,????,“?????”??,???“??????????????????????”,?????????????????“????”????,??????????“???”,??????????????????????“???????,?????”?????????,?????????????

??

?,????MCN??????????????????????????????????????????????(??????1)?????,???????????????“?????”,?????????????????,??????????“???????????”??????????

????1 ?????

???,????????????????????????????,???????????IP“??”????,???,????????,“????????????????”???????????????,?????????????,?????????;“????”???“????????????”??????,????,????,??????????“????????????”;“????????????”?????????“?????????”??,?????????,?????“??”??????????,???????“?”???????“????????????”?????,????????????????????????????????“???????????????????”?????????,????????????“?????????????”????:???3????,????????350???,?????????????????,??????????

????????????????,????????,?????????????“??????”?????????????????????????,????????,??“????????”?????????????,??????????????????????????????,?“???????”?????????????,???????????????????,????????????,?????“????????????????”???,??????????????????“??”?????????????????????,?????????????,???????,????????????????“????????”??????,???“??”??????????,????,???????;“?????”??,??????“?????(long)???????????????”“????????????”???????,??????????,???????,????,??????????,???????????????

?????????,??????????????,???????????????“???”?MCN??????????????????????????????????????????????????,??????,“???????????????????????????”???????????“??????????????????????????????”???,?????????????4???????????;“??????????”????????????????????“????????????????????????????”??,?????????????,MCN?????????,????????????(ROI)??????????????????(GMV)??????????????????,??????,MCN????????????????????????????????,?????????????????“???????”“??????”????????????????“???????????????”?????,???“??????????”????????????????,???????????MCN???????????????????????????????,??????????????????,??????????“????????????????”???“???????????????”???;“??????????????????”?????????“???????????”?????????????????????????,MCN???????????????,??????????????????????????????????????MCN??????,??,??

????,??????????,??????“?????????”???????2021??,“??”????,??????;2023???,??;??????????????7???????????,“??”???????????????,???????,???????????,???????????????????,????????????????????“????????????????”??????????????????,??“????”???,????????????,?????????????????“???????????????????5A????”,??????2000????????????,??????????1.2???????,????????

?????????????????,???????????????,?????“?????????”??????????????????????????????????????????,????????????????????,web1.0????,????????,?????????????“??????”?????????????“??”???“???”???????????,??,??“????????????????????????????”?????web2.0??,???????????????????????????????????,??“????????????”“????”????,????;??????,“?????????????????”“papi??”??????????????????????,“???????????????????????”“??????”?,??????????????,“????????????????????”“??”??????????????????????????????????Z??,???????????,???????????

????,??,????????????“?????”??????,???????,???????????????????????????,?????????????????????????????????????,??????????????,????,?????????????????,???????,????,????????????????,????«?»?????,???????,????????????????????,????,???

??,???,???????????????????????????????MCN??????????????????????????,??“???”???????“?????????????????????”?????,???????????????????????????????,??????????????????,???????????,????????????,????????????

???????????

??“???”,???“????,??????????”“?????,????”????????????????,???????,??????????????????????????????????????????????,??????????????????,????????????????????????????????????????????“?”???????????????“??????????????????????”,??,?????????????????,?????????????????:

(????????)?:?

?????????“????”????,????“?????”?«???»???????????????????,2023???????32.85ZB,?????????????????1000???????????????????????,?????“????”???????“??????????????”????,??????????????????,???????????????????,??????????“????”??????“??”???????????????????????????,?????????????????????????????????????????????????????,?????????????????????,???????????????,“??????????????????”???????,??????,??;??,“????????????????????”?????????,??????????,??????????????????,????????????,????????????????,???????“?????”???????????????,??“??”????,?????????????????????“??????”“???????????????????????”???????????;81?????“??????????????”???????,????????,?????

(????)??????????????????:?????????????????????????

???“????????????????”????????????????????????,??????????????“?????????????????”?????,??,?????????????,????????????????????????????????????,???????????????,???????????????,????“????????????????”,?????????????????;????,?????????????????????,??????????????,“??????????????????????????”???,??????????????????,??????????????????????????,?????????????????,????,???????????????????????????????,???,????????????????,????,???????????????????????,??,???,?????????????????????????,???????????????????,??,????????,???????????????????????????,??????????????????,??????,????????????????,????????,??????????,????????????

??,???,?????????????????????,?????????,??????????????,??,???????????????????“??”??????“??????????????”????????????????,???????????????,??????????

?????????????????????

??????,??????????????????????“?????????”???????????,????,???????????;??“???????”???,?????????????????????“???????????”????????????????,????????????????

???,?????????“??”,???,???????????????????????????,??????????????,????,????????????????,????????????????????????????????,????????????“????????????????????????”,???“?”?

???????,??,???,?,??:

???????????,?????,??????????????????????,?,???????????????????????,??,??,????????????,???????????????????????????????????,????,?????????????????????????????????????,?????????????,????????????????????

??,???????????????,??????????????????????????,???????????????????????????????????????????????????,?????????????????????????????,?????????,?????????,??????????????,??,????????????????

???,????,??????????????????????,????????????????????????????????????,??,???,???,?????????????????“??????????????????”????????????“????”???,????????????????,????,??“????”,??????“????????????”???????????

???????????????????,???????????,???????????????????,??????????????????????????,??????????????????????????,?????????,???????????????????????????????,?????????????????,????,??,???????????????

???????????????????????:??????????