????“???????”??

????:????????????:???????

?12????????????,???,?????????0.5?????????,?????????????10????????????3000????????????4000???,???????

??,????“???????????”???????????????????500????????????“????”?????????,??????????????800?????????,?????????????500????

?????????,?????????????????????????????“??????????????????”????????,??????,????????????,??????,???????????,???????????(??????????«??“????????”?????????»)

80%???35???????????????????

“??????????????,?????6?7?8???????????,??????????1?2??????????????????,???????,??,??????”??????????????,???,?????????,???????

?????????????,???“??????????”,100????????3??;?????????,???????6?7?8???????????????,????????????????,??,????????????????3????????????????,???????9?10?11???????????

????,????????????1?2???????????12??????????????,????,???????,????????????

9??28?????,??????,?????????????????????????????,??,??????????????1???????,??“?”,???????????????????,???

??,?????????????,??????????,?????34???,?????,???????????????MyShow?????????????????????????,????,??????,????????????2020??????????,??????????????????????,???????????,???????????

????????,?????????

“???????????‘?????????????????’???”?????????????,??????????????????????????“?”????????,“???????,?,????????,????????????????????????80%?????35??”?

?,???,????

???????

“1?2?3,?????????????!”?????????????,??????????????????“??????”?????????????????????????????????,???????,?????????“????????????????????”???????

??????????20???80?????,?????“??????????????”?

?????«??????????????:?»(The Influencer Industry: The Quest For Authenticity On Social Media)??????????????,?????Z?????????“????”,?????Tik Tok?Instagram???????????YouTube???,??,????????

?????????????,2023????11?,??14??????????,?11%,????????????31.4%,????27.5%,?????????

???,??TOP100?????????????,??????????????????????????

??????,????

“????,?????????,????????”????,????20???????????,????5000???????????,????,??????????????????????????“????”“???”“?????????”……????????????????????,??????,??????????

????????,???????400????????????????????,??“??????????”,?????“???????????????,????”???????????,?????,“??????????????????????????,?????,?????,???????”?

????????????????,????????????????6000????????,????????????????????????,???“?????,????????????????,????????”??????

????????????????,?????????

?????????????,????????????,????????????????,????????????,??????????????????????????????

????,??????,????????????????????,?????????,????????????????????????????????……????????,??????????????????????????????

??????«????(2024-2026??????)»,????2026???????,??????6000???????,??10???????????,??100?????,???????????????

??,????????????

“????????!?????????!”????,???????,??????????????“????”???????????????????????Logo????????,??????????,???????????????????????????????,???????????????????,??????????????

????,??10???????,??????????,?????????????,???????????????????????,?????????“??”??????,?????????,“??,????,????????”?

“???????????????????”,?????????????????????????????????????????????????????????????????????????,????????????????????????

??????????,??“???????????????”??????,????????????????????????????MCN?????????????,???????????????????????????

????????????? ???????????????  ?????????????:????