??????????????????????

????:???????98??:????????

?????7??????????23?? (? ???????????)????????23?«????????????????????»?????«??????????»?

???????“????????????”????MCN(?)???????????????????????,???????????????????????????????????,??????:?????????????????????????????“?????????”???????????KOL(???????)?KOC(??????)?KOS(?????????)?

????(????)

??,???????????????7???????,??????????????????????3??????????,?????3.7????????,????3300??,???????????????????????????????????????,????,??????????????????????,???

??????23?????????,???????????62%???,?24????;?,????????????????????15??????????;?????,??10?????;?,??8?????????????????3????????,?,?,????

????,?17????????????????????TOP3?????????????50%,?????????14?????????30%??Austin?????ONE??95%,??????????????????,??????,??50%???????????????

????????,?????????????????????

«????????????????????»????????,????,????????????????????????????????????,???:2000?TOP80?????????2000????????TOP20??20???????????,??2000?????TOP80????????????12?????,2000????????????????TOP20??????54?????????,???????????????????,???????????????????

???,???????,????,???IP?????????????????????,??X11???TOP TOY?????????;???????????;?????????????;?“????????????????”????????(?)

??:????