????:1?????500????:????100???

2??????????????

3?????????

4????????????

5???????

??:????? ?????????,????????

???????????????????????,??????????,“????????????”??????????,?????????????????????????????“?????????”??,??????????????????????“?????”????????,???????“??????????”?????????,?????????,“??”????????????????,??????????????????“????????”,????????“????”?????????????????????????????,????“????”,???????????????????“???????????,????????????”??????????????????,??????????

??????????

???????????,??????????????MCN?????????????????????????(????1)????????????????????,????????????“????”,???????????????,???????????????????????????????????????????????????????“?????”?????????????????

??1 ?????????

???????????,????????????????,????????????IP“??”???,??,?????????????????,“??????????????????”???????,????????????????????????,??????????????????????;“??????????????”????????????????????????“???????”?????????????,???,??????????,???“?????????”;“???????????”????“?????????”?????????????????????,???????,??????“??”???,?????????“???”??????????????????“????”?????????????????????,????????????????????????“???”??,??“??”???????:??3??,???????????350?,????????????,??

????????????????,????????????????,?????????“????”???,?????????????????????????,????“????”????????????????,?????????????????????,??????????????“????????????????”????,?????????????????,????,???“?????????????”????,????????????????????????“???????????”????????????????????,????????,??????????,????“????????”???????????,??“?????”???????????????????,??????????????????????,????;“???????????”??????????,??????“????(long)??????????”“??????”?????????????,????????????????????,???????,??,???????????????,???

??,????????,?????“????????????????????????”?MCN????????????????????????,???????????,“???”??????????????????“??????”????,????4??;“????????????????”???“????”???????????????,????????,MCN?????????,???????????????????????????????(ROI)???(GMV)?????,??????????????????????,MCN?????????????????????????????????,????????????????????“??”“??”????????????????????????“???????????????”??,???????????????????????“??????????????”????????????,?????????????MCN?????????????????????????,????????????????,??????????????“??”????“??”???;“??????????????”??????????“????”???????????????????????????????,MCN???,???????????????????????????????????MCN?????,???????????????????????,?????

??????????,??????????????,????“??????”???????2021??,“???????????????”??,???;2023???????????????????????????????,??????????????????;?????????7?????????????????,“???????”??????????????????????????,??????????????????,??,??????????????????????????,?????????“???????????????”?????????,???????????“???????????”??????,?????????,?????????“?????5A???”,?2000?????????????????,???????????1.2????????????,??

???????????,??,??“??????????????????????”????????????????????????????????,??????,web1.0???????????????,???????????????????,??“???????”??“????????????”???“?????????????????????????”??????????????,?,??????????????????“????????????????????????????”???????web2.0????,?????????????????????????????????,??“???????”“??”??,?????;????????,“??”“papi???????????????????”????????,“?”“?”???????????,???????????????,“???????????”“?????”???????????Z??????,????,??????????????

??,?,???????????“??”???,??????????????????????????,????????????????,???????,????????????????????,?????,?????????,????????????????,?????????????????????????,????????????,??????????????«???»??,??????????????????????????????????,??????????????????????????????????????????,???????????????,????

??????????????,???????????,????????????????MCN?????????????????????????????????????,??“???????????????????????”??????“????????????????????????????”??,???????,???????????????????????????????????????????????,???????,????????????????,?????

???????????

????????????“?????????????????”,????“??????????,???”“?????,??”?,????????????????????????,?????????????????????????,???????,???????“??????????????”????“????”,?,?????????,???????????:

(???)??????????????????????????:???????

?????????????????“????”?????????????,??????????“??”?«??????????????»???????,2023?????????32.85ZB,???1000???????????????????????????????,??“??????????????????”?????????“???????????”????????????????????,???,???????,??????????????????“?????????????????????????”????????“????”???????,???????????????????????????????,???,??????????????????????????????????,“???????”????????????,???,????????;????????????,“????”??,?????????????,?????,???,????????????,??????“????????”??????????,??????“???????????????????????”??,?????????????“??”“???”???????????;81???“????????????????????????”??,???,???????

(????)?????????????????:???????

??“????????????????????????”???????????????????????????,??????????“????????????????”??????,???,?????????????????????????,???????????????????????????????????????????????,?????????????????????????,???????????????????,?“??????????????”,???????????;?????,?????????,???????????????????????????????,“??”???????????,????,??????????????,????????????????,???????,???????????????????????????,?????????????????,????????,??,?????????????,?????????,????,???????????????,???????????????????????????????,??,???,??????????????,??????????,????????????????????????????????,??????????,????,???,????????????????

???,????,???????,???????????????,????????????????????????,?????,????????????“?????????”????“???????”?????????????????,?????,?????????

???

??,?????????????????????????????“????”???,???????????,????????;????“?”???????,??????????????????“???????”???????,????????????????????????????

?????????????????,??“??”,??????????,????????????,?????????????????????????????????????,???????,???????????????????,??????????????????????????????,????????????????????????????“???????????????”,?????“?”?

??,??,???,?????????????????????,??????:

?????????????????????,?????????,?????????????,???????,??????????????,????????????????,???????????????,?????????,??????????????????????????,????,???????????????????,????????????,?????

????,?????????????,??????????????????,??????????????????????????????,???????????????????????????????????????,????????????,??,????????????????????????,??????????,?????

????,??,?????????????????????????????????????????,??????????????,????????????????,????,????????????,????????“??”???????“????????????????”?????????????????????,???????????,????,?????????“????”,????“???????????????????????”?????

???,????,????????????????,???????,?????????,????????,??????,???????????????,??,????????,??????

????????????:??????????????????????