????:1?ktv????????????:????????

2???????

3????????

4?????????

5???????

8????????????????????20??,???????????????????2024???????,??????????????????????11.6%??????310??????????????????????????????????????????73.7%?46.8????????????,?????????,??????,?55.3%?15.1%?

??????????AI????????????????????????,??????????,??,????5.1%??3.95????????????????,???2.7%????????6.92??????????????

??????,????????????????????(???????????????)?????????????????“?”,?56.5%?30.0%????????????????13.5%?

?????????????????????????CEO?????:“2024?????,?????????,????????????,??????,???????????????????????,???????,???????55%,????47????,??????????15.1%,??????????????????????????????????????,???????????????????????,????????????????AI?,?,?????????????????AI,????????????????????,?????,???????????AI??????????????,???????????”

???????????????? ??

2024???????????,?????,?3.95?????????6.92??????,?9.5%?

???,??????,???????????,????,???????????????????,???????,??????????????5??????????????????????,???20%?

????????????????,???,????,???????????????????????????????

??,6??????????????????????,??,????????2024??????????????????????,??,??????????????????????????,?????????????2024???

???????????,??????2024?,?????????????,??“??”????13.5?,???5.2?????????????????????“?????????????”??????????????????????,?50??????12??????????????

??,?????????????????,???

??,????????????22.1%??????????175.2?,?????????????56.5%??????????????,???????????????????,????,???????????????????????

????,????????3???????????????????,??????Native???????????????,???????????????????????????????,??????????????,?????????????,????????2?????????????????????,??????????????????????????,??????1??????????????????????6???,???????172%,?????????????????????598%?156%???

??,????,??????????????,???????????????????????????????????????,?,???,???????????

???????,Q2??UAX??30%??????????????????,??????????23??????2????3.0???????????,???,????????????????????40%?

????? ????

??????????5??????,?????????????2024???,???“??????????????????????”??,??,???????;??????,????,?????????,??????????????????????????,??,???????????,????????????????

??????????????????,????????????,????????????????GMV???????????????????????????3053????????,??????????????????GMV?????????GMV?????????????????25%????????????????????????????,?14.1%??????1.31????????????,MAU????18.9%?

?,“?????????????????????”??????618????,??????????,????????????????????,???

??????????????,???????????,??????????????,????????,?????????????????,????????,???,???????;???,??????,2024?????????????Q2,??????50%??????????????,???????“?????”??????????,??“???”??????????,??????,?????????????????????618????GMV??????????????????83%?

?????????????????,??,????GMV??,618????????????,??????????GMV?75%,?????????????????,????????????????????????????????????,????GMV???????????????70%,??,???????????????,????“???????????”??????????,????,??????????????

???AI?? ?????

???????,??????????AI?,????????????????

?,????,?????,?????????,???????????,??

??????????,??“?AI”,6????????????1000??????,???????,?????????,???????“??AI”????«??????????????????????»????????????????????????????,????AIGC????????????????,????,????“???????????????????AI”????????

??????,?????,?GPT4.0????,???????????????GPT4v????????????6???????????????,??AI???5???????,????,????????????,???????????????,?,???????,?????,2024????,????????????????????????2??????,????AIGC????????????????2024?6???2000????????????????????????

????????????????,?????????,????????????“??????????????”????,????????????SDXL/SD3????????????????Midjourney V5???????,??????????????????????,?????????“???????”?????,?????

?,?????SIM,???????????????,????????????????????????,???ACT??????????????????????App?????????????,???,Q2??????????,??????GMV??????80%?

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