????:1??????????:??????

2????????100???

3??????????

4?????

5????????????

???,“7????????????????????0,????????????????????”“??????”“?????????”??????????????????

????????????????,??“??”????????????????????“????”????????????????????????,??????????“??????????????????”?,??,???????????,??????????????,??“???????????”,?1????2??????????

11?????25???,??,?“???????????????????”??“??”??,???????,??????,??????????????????????

?????,??,???????????,????,???????????????????????????????

????????????

?????????????,????,?????????????,???????,?????????????????????????????????????????????,????????

???,?5.5???????????????????????????????20??????80??,?????????????2015???????,???????????????????????,???????53????????????????????2016???????????,????????????????81???????2020?,????????????????????????34??????????????????2023????,??????????????,?116??????????????????200??

??????????,?,??????????????????????,?????????????????,????????????,????

???,?????????????,??2011??????????????????90%????,?????GB/T 14272-2021????????????,?“?????????”?“?????????????????????”,??,????????

?,???????????????????????,???????????????,?,???:??53.30%?,?????????;?????????????????????????????????(49.45%);??????????,???(49.27%)?

???????????????????,iiMedia Research??????????????????????,46.7%????????,???????;??????????????????

?,?????,?????????,??1?,???,?“???????12”“?”“??????????????”??????????100?,?????????????1.5????????,??????????????12.4???????????,???????????????2.4?,???30??????????????624.3??????????????????

??,????????,?????????,?,??????????????outlets???????????????????????????????????????????????

??????,?,??,?,??????????????????????

???????????????????????????,24????,?????????????????????????????????????????,?????????????,??????????“???,??2024???????????”??499.9?,?????????30???????7500??1??,????????500????????????750???“PHCH1600 ??????????”????????????????????????139.9???????????,?30??????????????7500??1????????,??????100???250????????“????????????”?????169?,??30???????2.5?5???????????????????????????????????,??????????????????????????500????????????750??????????????????

???????????,????????????49????????91??149????179?????,??,??????????90%?5??????????????????????6?????????????1069.66?????????/????11????????4??????1143.92??/????????????,???????6.94%;??90%??5???6????????481.9???/????11????????4??535.62??/????????,????????????????11.15%?

??150??,???????????“90????”???????????80.343???????????,????????????????????????????“90??????”??????????????????160.449???????????,??????,???????,????

??“PHCH1600 ??????????”?????????,????????????????90%,???????250??????????300???,??????????133.905??????121.9?,??4590???

?,?????

?

????,???????????

??????,2024??:????????,??????;????????;??,???????,????????

???????????????????,??????????????????:????????????????,?,?????????????,???????????????,??????,???????????????????;?,??;????????,????????,?????,??,?????,??????

iiMedia Research??????????????????????????,???200-1000??,????????????401-600?,??(200??)??????????(1500????)??????

??????,???,??????“?”?????????????“??”,?????????????,????????????,???“?????????”???????????????????“???????”?????,?,??????,??????????????????

????,????????????:????????????????,?????????????????????90%?,?????,?????,?????,????,??????50%?????????????,?????,?,??????????80%?85%?90%,?????90%???80%?85%????????????????????????,??????????,??????,???

??????,?????????,??????,?????????,???????????????,?????????????????,?????????????????????????(? ????:?????????) ??????:??