?????“?”????

????:???????:?????????

???????:?????????? ??????????????????,??

??,????????????????,“????????????”??????????,????????????????????????“????”?????,???????????“????”???????????????,???????????????“????”???????????????????,?????????????????????????,“?????????”??,????“??”,???????????“???”???????????????????,??????????????“??”,???????????????“??,??”?????,????

?????

????,??????????MCN?????????????????????????(???????1)????,??????????????“??”,??????????????,??????????????????“????”???????????????

???1 ????????????????

?????,??,?????IP“???????”??????????,??,????????????,“??????????????”?????,????????????????,???;“????”????“??????????????????????????????”?,???????????????????,???,?????“?”;“?????????????????”??“???”???????,???????????????????????,?????“?????????”????????????,???????????????“???????”????????????????“????”?????????????,?????????????????????????“???????”??,??????????????“????????”??:?3?????????????????,????350?????????????????????,??????????????????????,????

??,????????????????????????,???“????????????”?????????,?????????????????,??“?????”?????????????,?????,????“??”?????,??????????????????????????????????????,????????????,???“????”????????????,????“????????????”????????????????????,??????,???????????,??????????“??????????????????????????”?????????????????????,??????“??????????????”???????????????????????,???????????,???;“?????????????”?????,???????????“???????(long)?”“????????????????”????????????,??????????????????????,????,???????????????????,???????????,???

??,????????????????????,????“?????????????”?MCN??????????????????????????????????????????????????????,???????????????????????????,“?????????”???“?”?????????????????????,????4?;“???????????”?????????“????”??????????,????????????????????????????,MCN??,????(ROI)???????????????(GMV)????????????,????????????????????,MCN?????????????????????????????????,???????????“????????????????????????”“??”??????“??”????????????????,????“??”??,?????????????MCN???????????????????????????,?????????????,??????????????“?????????”????“?????????????”??????????????????????;“?????????????????”?“??????”???????????????????????????????????????????,MCN???????????????????,?????????????????MCN????,????????????,?????????????????

???????????????????????????,?,???“??????”????2021??????????,“????????????”????,??;2023???????????????????,?????????????????;??7??,“???????????????????????”?????????????,????????????????,????,?????????,???????“????????????????”?????????????????,????“????????????????????????????”?????????????,?????????,??????????????????“??5A????????”,????????????2000??????????,??1.2??????,???

???????,??,??“??????????????”?????????????????????????,????????????????,web1.0????,????????????????????????,??“???”?????“?”????????????????“????????”???????????,???????????????,???????“????????????”??????web2.0???????????,??????????,?????????????“??”“?????????”???,?????;??????????????????????????,“????????”“papi???????????”??????????????????,“??????????????????”“????”??????,???????????????,“???”“???????”???Z???????????,????,??

???????????,???,?????????????“???????????????????????????????”?????,?????????????????,??????????????????????,??????,??????????????????,??????????????????????????????????,???,???????,????,????????????????????,?«???????????????»??????????,??????????????????????????,??????????????????????,????????,??????????

????????????????????????,?????????,????????????????????????????????????MCN??????????????????????????????????????????????????,???“???????????”??“??”???????????,?????,??????????????????????????????,??,??????????????????,???????????????

?????????????????????

??????????“????????????????????????????”,??????????“??????????,????????????????”“??,??”??,???????????????,???????????????????????,??,??????????????????????????“?????????????”??????????????????????“????”,????,???????????????????,??:

(??????)??:??????????

?????“????”????,??????????“????”?«???»??????,2023????????????????????????????32.85ZB,????1000?????????,?“???????”???????????????????“??????????????????????”??????????,???????????,??????????????????????????????????,????“???”??????????“??”????????????,???????????????????????,?????????????????????????,???????????,“????????????”?????????????????,?????,??????????????????;???????????,“???????????????????”???,????????????????,?????????????????,??,???????????????????????,???????????“????????”?????,???????????????????“???”??,?????“??????????????????????”“???????”???;81????????????????????“??”?,????,?????????????????????????

(??????????????????)?????:??

????????????????“????”???????????????????,???????????????????????????“????????????”???,?,??????????????????????????????????????,????????????????????????????????????????,???????????????????????,??????????????????,??“???????????????”,?????????;???,?????,??????????,“?????????????”???????????????,????????,?????????????????????????????,?????????????????????????,??????,????????,?????????????????,??????????,?????????????????????????,????,?????????,???,????????,???????????????????????,???,???,??????,??????,?????????????,??????????????????,????,??,?????

??,?????????,????????,?????????????,???????????????????????????,???????????????,???????????????????????????????????????“????”????“????????”??,????????,???

???????????????

??,???????“????????????????”?????,??,?????????;????????????????“?????????”???,????“??”??,???????????????????

?????????????????????,???????????“????”,??????????????,???????????????????????,??????????????????????????,?????????,????????????????????????????????????,????????????????????,??????“????????????????”,????????“???????????????????”?

???,?????????????????,???????????????,??????,???????:

??,???,????????????????????????????????????,????????????????,??,?????,??,????????????,????????,????????,???????????????????,????????????????????????????,?????????

???????????,???????????????,??????,????????????????????????????????,????????????????????????????????????????,??????????????????????,?????????????,????????????????,??,??????????????????????????

???????????,?????,????????????????,???????????????????????????,??,???????????????????????,?????,???“???????”????????????“??”???????????,????????????????,???,??“?????????????????”,??????“????”?????????????????

??,????,?????????,????????????????????????????,????,???,????,?????????????????????,??????????????????,?????????????????,???

???????:??????????????????????