???“?”??????

????:???????:???????????

???:?????? ????????,???????????????

???????????????,?????????????????????????,“??”?????????????,????????????????“?????”???????????,???????“?????”???,????“???????????????”?,?????????,“??????????????”????????????,?????“?????????????????????”,?“????????????????????????”?????,????????????“???”,???????????“????,??????????”?????,??????

???

??,???????MCN??????????????????(????1)????????????????,????????????????“??”,?,????????????????????????“?????”???????????????

??1 ??????????????????????

??????????????,?????,????????????????IP“????”????????????,????????????????,??????????????????????????????,“??????????????????”??????????????????????,????????????????????????????????????,????????????????;“?????????”???????????????????????“?????”???????????,???????????,??,??????????????“?????”;“??”??“????”???????????????????????????,????????????????,?“????????????????”???,???????????“??????????”???????????“?”???,?????????????????????????????????????????????????“?????”????,??????????“??????????”???????????????:??????????????????????3??,????350??,???????,????

?,????????????,????“????????”????????????,?????????????????????,??“?????”?????,????????????,??“??????????????????”????,??????????????,??????,????“??”???,???????????“???????????????”?????????????,?????,?????,??“????????????”????????????,??“??”??,????,??????;“????”??????????????????,?????“???????????(long)??????????????”“??”??????????,???????,???,??????,??????????,???????????????

????????????????,??,????“?????”?MCN??????????????????????????????????????????????????????????????????????,?????????????????????,“??????????????????”?????“????????????????????????”???,??????????4???????????????;“??”??????????????????“??????????????”????????????,???????,MCN??,???????????????(ROI)????????(GMV)??????????,????,MCN?????????????,???“????????????”“???”?????????????????????????????????“????”??,????“???????????????”???????????,????????????????MCN???????????????????????,???????????????????,?????????????????????“???????????????”?????????“????????????”????;“??????????????”?????????“?????????????????”?????????????????????????????????????????????????????????,MCN????,????????????????????????????????????MCN???????????????,???????????,?????????

????????????????,??,????“???????????????????”??????2021????,“???????????????????”???,?;2023??,???????????????;????7????,“?????????????????????”????????????????,????????????????,??????????,?????????????????,?????????????????“?????????????????”????????????????,??????????????“????????????”?????,?????????????????????????,???????“??5A???”,?????2000???????????,??1.2????????????????,????????????

??,????,?????????????????????????“???????”???????????????????????,????????????????????????,web1.0?????,??????????????,???“????????”???????“??”???“???????????????????????”?????????,??,?????“?????”???????????????????web2.0???????????,?????,????????????????????????“???????”“???????????????”??????????????????,?;??????????????????,“??”“papi???”???????????????????,“????”“??????????”?????????,???????????????,“?????????”“??”???????Z??,????????,?????????????

????????,????????????????????,????????????????“??”????????????????????,?????????,??????,?????????????????????,??????????????,?????????,???????????????,???????,??,??????????????????????????????????????????????,???????«????????????????»?????,???????????????,?????????????????????????????????????????????????????????????,??????????,?????????????????????

????,???????????,???????????????????????????????MCN???????????????????????????????????????????????,???????????????“???”???????????????“???????????????”??????????,???????????????????????????????,???????????????????????????,????,????????????????,?????

?????????????????

??“??????”,??????“????,??”“???,????????????”???,??????????????,???????,??????,???????????????????????“????”??“??”,??,?????????????????????,??:

(??????????????????)??????:?

????“??”?????????,????“????????????????????????”?«???????????????»?????,2023?????32.85ZB,????????1000??????????,??“????”?????????????????????????????“????????”?????,?????,??????????????????,???“??????”??“???”????????????????,????????????????????????????,?????????????????,?????,“??????????????”??,????,???????;???????????????????????,“???”??????????????,????????,??????????????????????????????????????,???????????,????????,??“?”??????????????????,??????“???????”???,???“???????????????????????”“???????????”??????????????????????????????;81??“????”???,???,?????

(????????????)??:????????????

???“???????”???????,????“?????”?????,?????,????????????,?????????????????????????????,??????????????????????????????,?????,??“?????”,??;????????????,????????????????,???????,“??”???????????,???????????????????????,??????,????????????,???????????????????????,???????????????,??,???????????????,??????????,???????,?????????,??????????,?????????????????????,???????????????????????????????????,?????????????,???????????????????,????????????????,??????????????????????,?????????????????,?????????????????????,???????,??????,????????????????????

??,???????,???????????????????????????????,????????????????????????,????????????,?????????????,?????????????????????“????”???????“???????????”??,????????,?????????????????????

?????????????

????????????????,????????????????????“?????????????????”??,?,?????;???“????”????????????????????????,??????????“?????????????????”????,?????????????????

??,??????????“?”,???????,?????????????????,??????????????????????????,??????,????????????????????????,????????????????,????????????????“????”,???“????”?

?????????,??,??,???????????,??:

???????????????,????,???????????????????????????????,????,?????????????,?????????,????????,??????????????????,??????????????????????????????,?????????,????????????????????????????????????????,???????????????????,???????

?????????????????,????,???????????????????????????,???????????????????????????????????????????,????????????????????????????????,?????????????,??????????????,??????,??????????????????,??????????????

??,?????,????????????????????,???????????????,??,???????????,??????????????????????????,???“???”???????????????“?????????”?????,???????????,?????????????????,??????“?????????????????????”,???“?????????????”????????????????????????

??????????????????,????????????????,??????,????????????,??,????,????????????,?????????????????????,?????,????,????????

???????????????????:????????????