?????“???”??

????:???????:?????

????:????????? ?????,?????????

???????????????,????????????,“??”??,???????“???????????????????”????????????????????,??“??????”??,?“???”????????????????????????????,???????????????,“????”??????????,????????“??”,??????????????“??”??????,????????????????????????????“????????????”,?“????,??????????”???,?????????

??????????

????,???MCN?????????????????????????(??????????????1)????,????“????????????”,?????,????????????????????????“?????”??????????????

????????????????1 ??????

????,?,???????IP“?????????????”???,???????????????????????,????????????????????,“???????”??????????????????????????????,???????,????????????;“??????????????????”????“??”????????,????,???????????????????????????????,????????????????????????“?????????????????”;“????????????”????“????????????????”??,????????????????,????????“?????”??,????“???”??????“??????????????”?????????????????????????????,????????????“???”??,????????“?????”?????????????????:???????3??????????????????,???????????????350????????????,??????????,????????????

????,???????????,??????????“????????”?????????????,??????????????????????????????????,???????“??”???,?????????????????????,????????????????????“??????”???,??????????,??????????????????????,????“?????????????????????????”????????????????,??????????“???”????????????????????,?????????????,???????????,?????“?????????”?????????????????,?????????“???”???,?????,?????;“???????????????????????”??????,?????????“??????????????(long)??”“??”??,??????????????????????,??,?????????????????,??????????,???

?????????????????????,?????,????????????????????????“???”?MCN???????????????????????????????????????????,???????????????????,“????”????????????????????????????“???????????”??,???4???????????????;“???”??“???”????,?????,MCN???????????????,?????????(ROI)?????????????????????????(GMV)????,???????????????,MCN?????????????????????????,??“????”“???????????????????”???????????????????????????????“?????”???????????????,????“???????????”?????,??????????????MCN?????????????,???????,???“???????????????????????”??“????????”????????;“???????????????”?????“???”?????????????????????????????????????,MCN????,???????????????????MCN???????????????????????????,???????????,?????

?????????,??????????????,??????“???????”????2021????????????,“???”??????????,?????????;2023??????????????????????????????,????;????7????,“??”???????,?????????????????????,?,???????,???????????????????“??”??????????????????????????????????,???????????????????????“??”??????????,???????????,???????????“????5A???”,??2000?????????????????,????1.2??????????,?????????????

???????????,????,?????????“?????????????????????”????????????????????????,?????????????????????,web1.0??,????????????,?????“????????????????????”????“????????????”???“?”????????,??,??????????????????“???”????????????????web2.0???????????,??????????????????????????????????,?????????“?????????”“???”????????????,??????????????????????;??????,“????????????”“papi???”??????????????,“????????????????”“???????????????????????”????????????????,??????????,“?????????”“??????????????????????????????????”????????Z?????????,???????????????,????

??????????,????????????,??????????“???????????????????”?????????????????,???????,??????????????????????????????????,????????????????,???????????????????,????,??????????????????????,??????????????????????????,??,???????????,????«??»?????????????????????,???????????????????????????,?????????????????????????,???,??????????

?????????????,????,???????????????????????MCN?????????????????????????????????????????????????????????,???????????“??????????????”????????????“????????”??????????????,?????????,????????????????????????????????????????,??????????,??????????????????????????,????????????????

???????????

??????????????????“???”,?????????“?????????????????,??”“??????????????????????,?”?????????????????????,????????????????,????????????????????????????????????,????????????????????????,???????“??????????????”????“???????????????”,????????,???????????????????????,?????????????:

(????)???????:?????????????????

??????????????“????????????????”?,????????“???????????????????”?«???????»?????????????,2023???????32.85ZB,??????????1000?????????????????,?????????????????“?????????”????????????????????“??????????”???????,????,?????,??????“????????????”????????“????????????????????”??????,????????????????????????????????,????,??????????????????????,“??????”???????????,????,???????????????????;?????,“????????????????”??????????????????,??????????????,?????????????????????,???,??,??“????”???????????????????,???????????????“??”????,???????????????“???????”“?????????????”???????????;81?“??”????,????,???????????

(??)????:????

??“??????”??????????????,???“????????????????????”????,???,???????????????????????????????????????????????,???????????????????????????????????,??????????,????????????????????,???????“?????????”,??????????????????;??????????????????,?????????,???????????????,“???”?,??,??????????,???????,???????????????,?????????,?????,???????????????????????????,????????????????,???????????,????????,???????????,?????,????????????????,????,???????????,????,?????,?????????????????????????????,??????????????,?,????,??????????????????

????,?????????????,??????????????????,??????,??????,??,??????????????“????”????????????“??????”?,??,???

??

???????,????????????????????????“???????”???,??????????????????????,???????????;?????????“???”?????,?????“?????????”????,???????????????????????????

???,???“???????????”,????????????,??????????????,?????????????,??,????????????????????,?????????????????????????,????“????”,???“????????????”?

?????????????,??,???????????????,???????,??:

???,?????,????????,???,??,??????????????,????????,??????,????????????????????,??,??????????????????????????????,????,???

????,??????,???????????????????????????????????,??????????????????????????????????????????????????????????????????,???????????????????????????,????????????????????????,????????????????,????????,??????,????????????????

??,???????????,??????????????,?????????????????????,???????,?????????????????,????????????????????????,?????“??????????????????”???????“????????????????”??????,??,??????????????,????“??”,?????“???????????”??

???,???????????,????????,?????,????????????????,????????????????????????,??????????????????????????,???????,????????????,?????????????????,???

???????????:??????????????????????