??9??????????1?? (????????)9?????????????1????3????,2024???????????????????,??????????????????1200?????????????????,??????????

???????????,?????,????????,??????????“??????????,???????????????”???,???????????,????????????????????2200?????????,????????????5??????????????,??????????????????,????????????????????,???

??????

“?”????????

?,????????????????,???????????????“????”?????,??,????,????????

??,??????????,???????????????“???????????”,??,????????????Lazada???????,?????2628.71??,????12.32%,????762.89????????????????,?????????18%?

????“????”,??????20????????,????????????????????????????????????????????;?????????????“????”,?????“???”????

“??????”????

????,???????,?????????????????????“???????+??????+???”????????,???????????,?????

?????????,????????“??????”,“????”??,???????????????????,YouTube Live??????????????????,??????????,??????42.1????,??35.8%?????????????????????,????

????????????????

?????????????“???”???????????,???????????????MCN????KOL???,???????????????????????????????????????,???“????????????+”????????????????,?????????????“???????????????????????????”,???????,??????????

??????????,AI?????????“??????????”????,???????????“??????????????”??,????,????????????????????

“???????”????

“?????????+????”,??“?????”,?????,“??????”????????????“????”,?????“????????”???“??????”,?????????????????“?????????????????”???????????

“?????????????????”???????,?????????????????????????????????????????????????????????30?????????????1000?,???????,??“?????????+?????????????????”??????????????????????????????,?????????????????

??????,??,???????“???????????+??????+????”??,??????,??????????,???????????,???,???“??”,????????????????(??)

??:????????? ??“???????”

?? 2024??????????? ?????????????

????:1????????:??????????

2????????

3?????????

4???????

5?????

??9??????????1?? (????????)9?????????????1????3????,2024???????????????????,??????????????????1200?????????????????,??????????

???????????,?????,????????,??????????“??????????,???????????????”???,???????????,????????????????????2200?????????,????????????5??????????????,??????????????????,????????????????????,???

??????

“?”????????

?,????????????????,???????????????“????”?????,??,????,????????

??,??????????,???????????????“???????????”,??,????????????Lazada???????,?????2628.71??,????12.32%,????762.89????????????????,?????????18%?

????“????”,??????20????????,????????????????????????????????????????????;?????????????“????”,?????“???”????

“??????”????

????,???????,?????????????????????“???????+??????+???”????????,???????????,?????

?????????,????????“??????”,“????”??,???????????????????,YouTube Live??????????????????,??????????,??????42.1????,??35.8%?????????????????????,????

????????????????

?????????????“???”???????????,???????????????MCN????KOL???,???????????????????????????????????????,???“????????????+”????????????????,?????????????“???????????????????????????”,???????,??????????

??????????,AI?????????“??????????”????,???????????“??????????????”??,????,????????????????????

“???????”????

“?????????+????”,??“?????”,?????,“??????”????????????“????”,?????“????????”???“??????”,?????????????????“?????????????????”???????????

“?????????????????”???????,?????????????????????????????????????????????????????????30?????????????1000?,???????,??“?????????+?????????????????”??????????????????????????????,?????????????????

??????,??,???????“???????????+??????+????”??,??????,??????????,???????????,???,???“??”,????????????????(??)

??:?????????