????:1????????????:??????

2???????

3???????

4?????

5?????300????

??????????????????:?? ?????????????????,??

??,???,“??”?????????????,?????????????“???????”????????????,????????“????”????,????????????“???????????”????????,????????????????????,“??????????????”?????,?????“????”,??“???”??????,????????????“????????????”,??“???,?????????”?????????????????,???????????

??

?????????,???MCN?????????????????????????(???1)?????????????,??“?????????????????”,??,????????????????????????????“????”?????????????

?????????????????1 ????

?????????,???????????,??????????IP“????”????????????????,????,????????????????,“??”????????,????????????????????????????,??;“?????????????????”??????“??”????,?,??????,????“??”;“?????????”??????????“????????????????”????????????????????????????,?????????????????????????,????????????“??”???,??“????”??“??????????????????????????”?????,????????????????????????“????”????????,?“??”???????????????:????3???????????????,??350????,??????????????????????,?????

?????????????????????,???????????,?????“?????????????”?????,?????????????,????????????“???????????????????”???,??????????,??“????”???????,???????????????????,???????????????,?????????“??????????????????????”????????????????,???????“???????????”???????????????,??????????????????????,??????????,?????????????“???????”?????????????????,???“?????”????,???????????,????????;“??”?????,???????“??(long)?????????????”“???”???????????,???????,???????????,?????????,???,???????????????????????????????????

???,?,???????????????“???????”?MCN?????????????????????????????????,??????????????????????,“??”???????????“??????????????”??????????????????????,????????????????4???;“????”????????????????“??”????????????,?????,MCN??????????????????,???????????(ROI)?????(GMV)?,???????????????????????,MCN???????????????????????????????,????“?”“?”??????????????“???????”?????,??????“???????”????????????????????????????,???????????????MCN?????????????????????,???????????????????????????????,??“?????”???????????“??”??????????????????????;“??????????”??????????????“?????????????”???????????????,MCN????,??????????????????????MCN??????????,????,??????????????

????,?????,????“???”?????????????????????2021????,“????????????????”??????????????????,?????;2023????????????????????????,??;??????????????7?????????????????????,“?????????”????????,??????????????????,????,????????????????,???“???????”??????????????????????????,????“????????????????????”???,??????????????????????????????,????????????????“?????5A?????????”,??2000????,??????????1.2??,???

???????????????,?????????,????“????”???????????????????,????????,web1.0????????,???,??????????“??”??“???????????”????????“??”????,???????????????,??????????????“?????”???web2.0??,??????????????????????????????,??“??”“????”???,??;??????????,“??”“papi??”????????????????,“?????”“????????”??????,????????,“?”“??????????????”?????Z??,?????,???????????????

??????,????,????“?????????????????????”???????,??????????,????????????????????????????,????????????????????????????,???????????,???????,??????????????????,????????????????,?????,???????????????????????????????????,?????????«????»??,????????????????????????????????????????????,???????????????????,?????????,????????????????

????,????,?????????????MCN????????????????????????????????????,????“????????”????????????????“???”????????????????,???????,????????????????,????????????????????????,???????????????????,??????

???????????

???“???????”,?????????“??,????????????????????????”“??,??????????”?????????????????????,??????????????????????????????????????????,??????,????????????,???????????????????????????“???????????”?????“?????????????”,???????????????????????????????,???????????,???:

(??)?????:??????????????????????

??“???????????????????????”?????????????????,???????????“??”?«????????????????????????????»??,2023??????????????32.85ZB,???????????????????????1000?????????,?????????“??”?????????????????????????“??????????????”?????,???????,?????????????,??“??????????????????”??????????“??????????????????”?????????????????????????????????????????????,???????????????????????????????????????????,???????????????,??????????????????????????????????????????,“??????????????????”??????????,??????????,???????????????;?????????????????????????,“?”?????????????,??????????????,???????????????????????,???????????,???????????,???“????”????????,??“????????????????”???????????,??“????”“??????????????????????????????”????;81????????“??”???????????,????????????,???????????

(???????)?????????????:???????????

??????????????????“?????????????”?????????????????????????????,???????????“????????????”???,??,?????????????,??????????????????????????????????????????????????????????????,?????????????????????????,???????????????????????????????????,????????“????”,???????????????;??,????????????????????,?????????????????????,“???”????????????????????,???,?????????????????????,?????????????????????,????,???????????????????,??,???????????,???????,????????????????,????????,???????,?????????????,????????????????????????????????????,????????,??,????????????????,???,?????????????????????,??????,??????????????,??????????????,????

??,????,??????????????????????????????????,????????????,???????????????????????????????????,?????????????????,???????????“????????????????????”???????“?”?????,????,??????

??

?????????????,???????????????????“??”??????????????????????????,??????????????????????,???????????????????????????????;????????“??????”????,?“????????????”????????,??????????????

??????????,????????“?????????????????????”,???????????,????????????????????????????????,???????????????????????????????????????,????,???????????????????,????????,??????????“???”,??“??”?

??????,???,?????????????????????????,????,??????????????????:

??,??,??????,??????,?????????????????????????,??????????????,??,??????????????????????????????????????????,?????????????????????,??,?????????????????,??,??

??????????????,????????????????,????????????????????????????????,??????????????????????????????????????,????????????????????,???????????????,?????????,????????????,?????,??????????????????

?????????????????,?????,??????????,??????????????,????,??????????????????,?,?????“???”????????????????????“????????????????”???,???????????,???????,?“??”,????“??”??

????????,??,???????????????????,??????????????????????????,????,???????????????,??,?????????????????????????????,????????,???,????????????????????

????:???