?? ???????????????????,?1????
????:1??????????????:???????????
2??????
3?????????????
4?????
5????????
?,7??????????0,???????????????????????????????
??????,??????????????????????,????????????????????????????????,????????????,????????????????,?????????????????????????,?????????,?1????2?????????????
11?????????25????????????????,???????????????????,??????????????????????????????????????,?????????????????????????,???????????????????????????????????,??????????
??????????????,????????,?????,??,?????????????????????????????????
???
?,???????????????????,????????????,??????,????????????????????????????????????????????,?????????????????????????????
???????,????????????????????5.5???????????????20???80??,???????2015??????????????,??????????????????????????,?????53????????????????2016????,??81??????????2020??,?????34???????????????????2023????????,???????,???????????116????200??
?,??????,???????????????????,????????????????????,????????,???
?????,?,?2011??????????????????????????90%????,??????????????GB/T 14272-2021????????,????????????????,???????,?????????????????????????
?????????????,?????????,???,????,?????????????:?53.30%??,??;???????????????(49.45%);????????????????????????????????????????,?(49.27%)?
???,iiMedia Research?????,46.7%????,???????;??????????
?,?,?,?1?????????????,??,??????????????????12?????????????????????????100????,???????1.5???,??????????12.4?????????,????????????????2.4?????,???????30?????624.3?????
???????,???????,???,?,?????????????????????????????????????????????????????outlets???????????????????????????????????????????????????????????????????
?????????????,???,?,???????????,???????
????,24???,??????,???????????????????????,???????,??????????2024??????499.9???????????,???????????30???????7500??????1???????,????500??750???????PHCH1600 ??????????????????139.9??????,??????????30?????????7500?1??,???????????????????100?250?????????????????????????????????????????????169????????????,????????????????????????30?2.5?????5???????,??500?750??
???,???????????????????????49????????????????????91???149??????????????179?????????????????????????,??,??90%?5??6????1069.66????/???????11?????????????????????4????1143.92????????????????/???????????????????,??6.94%;???????????90%??5?????????????6?481.9??/??11??????4????535.62?????/??????????????????????????,???11.15%?
????????????150??,?90????80.343?????,???90?????????160.449?????????,??,??,????????
???PHCH1600 ????????????????????,???90%,??250???????300?,????????133.905?????????????121.9???????,???????4590??
??,??????
??????????
???,???????????????
??????,2024?:???????????,??????????????????;?????????????????????????;???????????,???????,?????????????
????,??:????????????,??,????????,??,?????????,??????;????????????,??;????????????????????????,?????????????,??????????????????????????????,?,?????,??????????????????????
iiMedia Research????????????,?200-1000???,??401-600?,???????????(200??)?(1500?)??
??,??????,??????????????????????????????????????????????????????,??????????,????????????????????????????????????????????,??????????????????????????????????????????????????,????,????????,?????????
?,??????????????????:????????????????????,???90%????,???,??,?????,?????????????,??50%??????,?,?,??80%?85%?90%,??90%????80%?85%?????????????????????,????????????????,???,???
????????,????,??????????,???????????????????????????,?????????????????????????????????,??????????,??(?????? ???:???????????????????) ???:???