???“?”??????

????:2019?????:?????

???????????????????????:?????? ???????????????,?

?????????????????,????????????????,“???????”????,????????????????????????????????????????????“???????????????”??????????,?????????????????????“????????????????????????????”?????????????,????“?????????????????”???,??????????????????,“????????????????”??,???????????“???”,???????????????“???”??????????????????????,????“??”,?????“??????????,??”????,???????????????

?????????

????,??????MCN???????????????????????????????????????????????(??1)???,??????????????????????“??????????”,??,????????????????????“???????????????????”????

??1 ???

?????????,???,??????????????????????IP“??”???????,?????????,?????????????????????????????,“??”?????????????????????????????????????,?????????????????????????????????,???????????;“?????????????????”????????????????“?????????????????”?????,???????,??,???????????????“???????????”;“??????????”???????????“????????????????????????”??,?????????????,??“??”?????????????????????,??“?????????”????“???????????????????????????????”??????????,?????????????????????“?????”????????????,??????????????????????????????????“??”?????????????:??3??,???????????350??????????????????,?????????,??????

??????????????,??????????????????,????????????????“??????????????????”????????????,?????????????????????,????“????????????????????????????”????,???????????????,??????“???”??????????????????,???????????????????????????,????,?????“??”????,?????????????????“????????????????”???????????????,????????????????,???,????“???????????????”??????????,?????????“???”?????????????????,??????????????,????????;“?”????????????????,???????“???????????????(long)???????????”“?”??,????????????,?????????,?,??,?????????????????????????

????????,??,???????“?????”?MCN??????????????????????????????????????,???????,“????????????”??????????????“?????????”?????????,??????4?????????????;“?????????????????????”???????????“???????”????????,???????????????????,MCN???,????(ROI)?????????????????????(GMV)??????????????,??????????????,MCN?????????????????????,???“??”“?????”??????“?????????”????????????,??“????????????????”????,????MCN????????????????????????,?????????????????,??“???????”????“??????”???????;“???????”?????????????“?????????????”?????,MCN???????????,??????????????????????????????MCN??????????,????,????????????

????,???,??“?”??????2021??????????????,“?????????????????”?,????;2023??????????????,??;?????????????7??????????,“??????”???????????,???????,?????,???????,??“???????????????”???????,??“???”???,?????????,????????????“????????????????????????????5A??”,??????????????????????2000????,????1.2?????????????????,???

?????,?,???????????????????“??????????????????????”?????????,??????????????,web1.0??????????????,???,?“?????????”??????“???????????????”??????“??”????????????????????????,??????????????,??“???????”?????????????web2.0???????,????????????,????????????????“????????”“???”??,????;??????????????????,“?????”“papi??”????????????????????????????,“??”“???”????,??????????????????,“???????????????”“????”???????????????Z??,???????????????,????

???????????,????,?????????“?????????”?????????????,????????,????????,???????????????????,??????????????????????,????,??????????????????????????,?????????????????????,???????,?????????????????????????????,????????????«?????»????,???????????????????????????????????????????,????????????????????????,??????,???????????

????????????????????????,???????????,??????????????????????????????????MCN?????????????????????????????,???“???????????”?“????”????????????????????,????????????????????,??????????????????????,??,??????,?????????????????

????

??“????????????????????????????”,????????????????“?????????????,??”“???????????,?????????????”??,???????????????????????,??????????????,??,????????????????????“????????????”??“??”,??,??????????????????????,????????:

(????)???????????????:????

????????????????“??”???????,??????????????“??????????????????”?«????»??,2023???????32.85ZB,???????1000?????????????????????????????????,??“???????????????????????????”?????????????????“????”????,???????????,??????????,????“????????????”????????????????“???????????????????????”??????????????????,???????????????????????????,???????????,????????????????,“?????????”?????????????,?????,????;???????,“???????????”??,??????????,?????????????????????????,??,???????????,?“?”???????,????“???????????????????”??????????,???“????????????????”“??”???????????;81????????????????“?????????????”??????????,??,?????????????

(????????????)????:????

????“??????”?????????????????????????????,???????????????“????”???????????????????????,??????,???????????????????????????,??????????????????????????????????????,???????????????????????????????,??????????????????????????,??????????????????“??”,????;????????????,??????????????????????????????,??????,“?????????????????”??,??,?????????,???????????????????????????????????,??????????????????????,??????????????,??,????,????,?????????????????,???,?????,??????????????????????????????????????,????????????????????????????????????????????,??????????????????????????????,??????,????????,???????????,????????????,?????????,????,??????,????

?,???????????????,?????????????,???????????????????????????,??????????????????,????????,????????????“?????????????????????”???????“????????????”????????,?????????????????,????????????

???????????

????????????,??????“???????”????,????????,???????;????????“??”????,????“??????????”????,???????

????,????“???????????”,?????????????????????,?????????????????,????????????????????????????????????????????????,???????????,???????????????????????,?????????,??????????“????”,????“????????????????????????”?

??,???,??,????,????????????????????:

????,????,???????????????,????????,??????????,??,??,?????????????,????????,?,????????????????????????????????????????????????,???,?????

????????????,?????????????,?????????????,???????????????????????????????????????????????,????????????????????????????,???????????????????????????????????????????????,????,????????????????????????,????,????

????????????????,?????????????????????????,????????????,??????????????,????,?????????,???,????“????????????????”???“????”?????,?????,????????????,??????????“???????????????????”,??“???????”????

??,???,?????????,?????????????????????,????????????,??????????????????????,??,???????????????????????????????,?????,???????,????

????:????????????