????:1????????????:?????50???

2????????????

3??????????

4???????

5??????????????

????????????????:?????????? ????????????,??

?????,?????????,“??????????????????????”????????,???????????????????????????????“???????????”???????????,??????????????“????????????”?????????,??????“???????????????”??,?????????????????????,“???”??,??“?”,???????“???”??????????????????????,???“?????”,??“??,???????????????????”???,??????????????

??????????

?????????????????,???MCN?????????????????????????????????????????(????????????????????1)?????????????????????????????,??“?????????????????????”,?????,????????????????????????????????????????????“??”???????

??????????????????1 ????

???????,???????????,????IP“??????”??????????????,???????????????????????????????,????????????????????,“??????????????????”???????????????????????????????,????????????????????,???????;“???????????”????????“?????????????????”?,????,?,???????????????“????”;“???????”??“????????????????”???,????????????????????????,??“????????????”???,????“???????????????”????????“????????????????????????”?????,?????????????????????“????”??????,??????“?”??????:??3????,????????????350????????????????????????????,????????????,?????????????????

???????????,????,????????“??”??????,???????????????????????????????????????????????,???????????????????“????”??????????,?????,?????“???”??,???????,?????????,?“??????”?????,??????????????????????“????”????????,???????????,??????????????????,????“?????????????”???????????????,?????“???????????”??,?,?????????????;“?????????”????,?“??(long)????”“???????????????????????”????????????,??????????????,???,?????????????,??,????

????????????,????????,??????“??”?MCN???????????????????????????????????????????????????????????????????????????,?????????????????????????????????,“????????”???????????????“????”??????????????,?????4??;“?????????????????”???????????“??????????????????????”??,????????????????????,MCN??,??????????????????????????????(ROI)??????????(GMV)?????,??????????????????????,MCN?????????????????,??“???????????????????????”“??????????”????????“?”???????????????,????????????“?????”???,??????????????MCN??????????????????????????????????,????????????????,????????????“????”??????“????????????????????????”????????;“????????????????????????????”????“???????????”?????????????????,MCN?????????,????????????????MCN????,????????????????,???

??????????,??,?????????“?”????2021?????,“???????????”??,????????????????;2023???,??????????????????;?????????????7?????????????????????????,“????????????”??????????????,?????????????????????,???,??????????????????,?????“??”?????????????????,????????????????“?????”????????????????????,??????????????????????,???“???????????5A???”,?????????????????????2000?????????,????1.2????,??

?????,??????????????,???????????“????????????????”????????????????????????,??????????????????????,web1.0???????,??,???????????????“????”???????????????????????????????“????”????????????????“?????????”??????,????,???“??????????????”????web2.0??,??????????????????????,????????????????“??????????????”“?????????????”???,???;?????????????????,“??”“papi??”??????????????????????????,“?????”“????”???,??????????????????,“????”“????”??Z??,????,??????????????????????

??,??,??????????“???”?????????????,?????????,????????????,??????????????????????????,???????????????????????????????,?????????????????,??,?????????,???????????????,??????????????????????????????,?????????«?????????????????»??,????????????????????????,???????????,????,???????????????????

???????????,???????????????,??????????????????????MCN????????????????????????????,???“?????????”????????“????????”???????????,?????????????????????????????,???????????????????????????????????????????,????????????????????,??????????,???????????

???????????????

????“?????”,????????????“???????,???”“??,????????????????”???????????????????????,???????????????,???????????????????,????,??????????????“????”????????????“???”,???????,????????????????????????,??:

(?)?????????????:?????????

??????????????“??”???????,???????????“?????????”?«???????????????»?????????????????,2023??????????????????????32.85ZB,????????????????????????1000???????,??“????????”??????????“???????????”???,????????????,?????????????????????????????????,??????“??????????”??“???????”????????????????????????????,?????????????????????????????????,???,????????????????????,“?????????????”????,??????????,???;????????????????????,“???????????????”???????????,??????????????,????????????????????,???????????????????,?,???????????????“????????????????”?????,???????????“??????”??????????????????????,????“?????”“??????”???????????;81???????????????“??”????????????,??????,????????

(???????????)?????????????????:??????????

???“???????”????????????????????????????,????????????????????“?????????”???,???????,????????????,?????????????????????????,?????????????????????????????????????????,??????????,?“????????????????”,??;???,?????????????,????????????????????,“??”??????????,????,????????,??????????????,??,????,????,???????,???,?????????,???????????,??????,?????????,?????,??,????,???????????????????,??,??????????????????????,????,???????????????????????,?????,???????????????????????????

???,???,???????????????????????????,?????????????????????????,?????????????,???,?????????????????“??”?????????“??”???,???????,??

????

????????????????????????,????????“????????”??????????????????,????????,??;???????????????????“????????????????”???????????????,???????????????????????“??”????,???????????????????

??????????????,????????????????“???????????????????”,????,??????,?????????????????????????????????????????,?????????????????????????,??????????????????????????????,??????????????,?????????“???????”,??“????”?

????????????,??,?????,?????,???????:

??,??,???????,????,????,???,???,??????????????????????????,???????????????????,????????????????,?????????????,????,?????

??????????????,??????????????,??????????????????,???????????????,??????????????????????????????????????????,??????????????????????????????,??????????,?????????????????????,???????,?????

?????????????,?????????????????????????,??????????????????????,????????????????????,???????,???????????????,??????????,??????“????”???“??”???????????????,??,???????????,???????????????????????“????”,?“???????????”????????????????

????????????,?????????,???????????????????,???????????????????,????,????????????????????,?????,???????????,???????,???,??????????????????

????:???