????:1????????:????????

2????????????

3???????????

4??????????

5??????????

??????:?????? ?,???

???????,???????????,“???????????????”???????,?????????????????????????????“????????”??,???????????????????“??????????????”????????????,???????????“??”???,?????,“?????”?,?“??????????”,?????????????????“?????”?????????????????????????,?????????“??????????????”,??“???????????????????,????????????????”?????,????????????

???????????????????????

??,??MCN?????????????????????(?????????1)?????????????,???????????????“????????”,???????????????????,?????????“???????”???

????1 ???????

??????,?????????????????,???????????????????IP“??”???????,??????????????????????,????????,“????????????????????”??????????????????????,?????,????????????;“????????????”????“????”????,??,????,??????????????“?????????”;“?????”????????“???”?????????????????????,????????????????,?“???????”?????????????,???????????“???”??“?????????”?????????????????????,????????????????????????“??”????,??????????????“??????????????”??????????:???????????3??????????,?????????????????350??????,????????????????,?????????????????

????,?????????,??“???????????????”???????????????,?????,????“????????????”????????????????,??????????????????????????????????????????????????,????????????????????????“???”?????????,??????????,??,?????“???????”??????????,?????????????????????“???????????????”??????????????????????????????,???????????????????????????,???????????,?????????????????????????“??????????????”?????????????,????“???????????”??,??????????????????????????????,???????????;“????”????,??“???????????(long)???????????????”“????”?????????,??????????????????????????,????,???????????????,?????????????????,???

??,??????????,??“???”?MCN??????????????????????????????????,????????,“??”???????????“????”?????????,????????????????4????????????;“????”????“???”??????????,?????????????????????????????????,MCN???????,??????????(ROI)???(GMV)????????????,??????????,MCN???????????,??“?????????????????”“???????????”????????????????????????????“?????”????????,???????“???????”????,????MCN?????????????????????????????????,???????,?“??????????????????????”???“???????????????”?????????;“??”?????“????”???????????????,MCN??????,?????????????????????????MCN?????,???,?????????????

??,????????,??“??????????????????”?????????????2021??,“???”????????????????,??;2023???????????????,?????????????;??7??,“???”??????????????????,???????????????????,?,??????,?????????“????????”??????????????,????“?”?????,?????????????????????,??????????“???????????????????????????5A??????”,?????2000??,???1.2???,???

????,??,???????????“????”???????????????????,?????????????????????,web1.0???,???????????????,??“?????????????????????”????????“??????????????????”??????“??”????,???????????,?????“?????????”??web2.0???????????,??????????????,????“???”“??”?????,??;??????,“??”“papi????”??????????????,“???????”“??????????”?????????????????????,???????,“???????????????”“????????????????”????????????????????????Z????,??????????????,????????

???????????,???????,????????????“????”??????,???????????????????????,???????????????????,?????????????,??????????????????????????,??,????????????????????????,????????????????????????,??????????,?????????????,???«??????»??????????????????,???????????????????????????????,???????????????????????????????????????????????????????????,??,????????????

???????????,??,????????????????????????????????????????MCN????????????????????????,????“???”??“????”?????,??????????????????????????,???????????????????????????,??????????????????,????,??????

???????

?????“?????????????????”,????“?????????????????,???????”“??,??????”????????????????,???????????????????????????????????????????,????????,???????????,??????????????????????“???????????????”??“??????”,????????????,?????????????????????????????,???????????:

(??????????????)??????????????????:??????

????“??”??????????,?????“???”?«??»???????,2023???????????????32.85ZB,?????????????????????1000????????????????????????,??“???”???????????????????“??”???????????????,????,???????????????????????,????????????????????“??????”??“????????”?????,???????????????????????????,?????????????????,???????????????,“?????”??????????,????????????????????,???????;?????????,“????”????,??????????????????????????????,????????,????????????,??????????,??“??”?????????????????,??“???????????”???????,???????????“????????????????????????”“??????”??????????????;81??????“???????????????????”????,???,????????????????????

(?????????????????????????)?????????????????????:??????????????????????

???????“????”?????????????,???“????????????”?????,??????,????????????????,?????????????????????????????????????????????????????,?????????,????????????????????????,?????????“??????????????????????”,????????????????;?,?????????????????,????????????,“???”?????????????,?????????,??????,?????????????,??????,???????????????????,?????????????????,???????,??,???,???,??????,??????????????,?????????,?????????,????,?????,???,????????????????????????,?,??????????????????????????,???????????????????????,?????

???,???????????,????????????????????,???????????,??????????????,????,?????“???????????”?????????????“??”?????,???????,?????????????????????????????

????????????????

?????????????????????,?????“???????????”??????????,??????????,?????????????;???????????????????????????“??”???????????????????????,???“????”????????????????,?????????

????,???????????????????????????????“????”,???????????,??????????????,????????????????????????????,????,?????????????????????????????????,??????????????????????????????????,?“?????????????????”,???????????????????“??????????”?

?,??,???,??????,??????????????:

????,???,???????????????,???,??????????????????,???????????????,???,???????????????????????????????????,?????,????????????????,??????????????????????????????????,???????????,?????????????????

??,?,??????????????????????????,?????????????????????????????,???????????????????????????????????,??????????????????????,?????????????,???????????????,????,????????????????

????,?????????,?????????????????????????????????,??????????????,??????????????????????????????????,???????????????????????,????????????????????????,????????????“???????????????”???“????????????????”?????????????????,????,????????????????,?????“??”,????????“???”???

???,??????????????????,?????????????????,???????????????????????,?????????????,?????,???????????????????????????????,?????????????????,???,?????,???

??????:????