?????“?”????

????:????????:??????

?????:? ????????,???????????????????

????????,???????????????????,“???”???,??????????????“???”?????????,???“????”?????????????,???????????“??????”????,?????????,“????????”????????????,??“????”,????????????????????????“????????????????”???,??“????”,???“?????,?”???,????

????

????,??????MCN????????????????????????????????(?????1)??,??????“????????????????”,????????????,???????????????????????????????????????“???????????”?????????

???????1 ????

????,???,?????????????IP“?”?????????????,???????????,??????????????????????????,“?????”??????????,????????????????????????????,????;“????”?????????“??????????????”????????,???????????,???????????,???????????????“????????????????????????”;“????????????”??“??”??,??????????????????????????,????“????????????????????????”???????????,????“????????”???“??????????”?????????????????????????????,??????????????????????????“???????????”??,????“??????????????”?????????????:?????????????3??????????????????,????350??,????????,????

??,????,??????????????“???????????????”???????????,???????,???????????“?????”???,???????????,???????“??”??,??????????????????????????????????????,??,???“??????????”??????????,??“???????”?????????????????????????????????????????,??????????????????????,??????????????????,??“????????????”????????????????????????????,????????????????“??????????????????????”????,????????????,??????????????;“?????????”????????????????????????,???“???????????(long)???????????????”“??????????????????”??????????,????????????,??,?????????????????,????????????????,?????????????

??????????,???????????,???????????????“????”?MCN?????????????????????????????????????,?????????,“????????????”??“???????”?????,????????????4?????;“?????????”??“????????????????????????”??????,?????????,MCN??,??(ROI)???(GMV)??????????????????????????,????????????????????????,MCN?????????????????????????????????,???“??”“???”??????????????“??”??,????“????????”???????,??????????????????????MCN?????????????????,???????,??????????????????“??????”??????????????“???????????”????????????;“????”????“??”???????????????,MCN?????????????,??????????????????????????????????????????????MCN???????,????,??????????

?,??,????“??”?????????????????2021??,“????????????????”??,???????????;2023??????,????????;????????????7????,“??????????????????”????,?????????????????????,?????????????,?????????????????????????????????,??????????????????????“???????????”?????????????????????,????“????”????????????????????,?????????????????????????????????,????“?????????????????????5A????????????????”,????2000???????????????,??1.2????,??????????????????

??????????,?????????,???????????????“???????”??????????,???????????????????????,web1.0??,????????????????????,??“????????”????“?????????????????”???????“??”??,?????????????????,???????????????“????”??web2.0???,?????????,?????“???????????”“????”???,?????????????????;???????,“???????????????????”“papi?????????”???????????????????????,“?????????????????”“???????”?????????????????,????????????????????????,“??”“??????????????”??????Z???????????,???????????,???

??,?,????????????“?????????????”???????????????????????,??????????????????????????,???????????????????????????????????????,??????????????????????????????????????,?????????????,??????????????????,??????????????????,???????????????????,?????,?????????,???«???????????»??,???????????????????????,???????????????????????????,???,??????????????????????????

???,??,???????????????????MCN????????????????????????????????,???“????????????????????”??“??”???,??????????????????????????,?????????????????????,?,??,???????

??????????

???????????“??????????????”,???????????????????????????????“????,????????????????”“?????????,?????”??????????,???????????????????,??????????????,????,????????“??????????????”???????????????????“????”,?????,??????????????,??:

(??)??:?????????

????“?????????????”?????,???“???????????????????”?«???????»?????,2023????32.85ZB,????????????1000?????????????????????????????,????????“????”??????????????????“??????????????????????”???????????????,??,???????,???????????“??”?????????????????????“??”??????????????????????????,???????????????????????????????????,?????,???????????????????,“????”??,?????????????????????????,??;???,“????????????????????????????”????,????????????????,????????????????,?????????,????,?????????“????”????????????,??????“??????????????????????”??????????????,????????“????????????????????????”“????”???????;81????????????“???????????????”??,?????,???

(????????????????)????????????????????????????:????

???“???????????????”???????????????????,?“????????????????”??,??????,????????????????????,???????????????????????????????????????????????????????,???????????????????????,????????????????????,??????????????“???????????”,????????????????;?????,??????????????????????????????????????????,????????,“???????????????????”???,????????????????,??????????????????????????,???????????????,?,?,???????????????,?????????????????????????????????,??,???????,???????,??,????????????????????????,???????????????????,??????????????????,???????????????,????????????????????,????,???????????????????,??????????,????,?????????????????,?????????

?,????????????,??????????,???????????????????????????,????????????,????,??????????“??”?????“???????????????????”???????????????,?????????,??

?

???????????????????????,????????????“????”??????,????????????????,?????;??????????“???????????”????,????????????????“??????????????”???????????????????????,????????????????????????????????????

??,????“???????”,?????,????????,????????????????????????????,???????,????????????,?????????,???????????????????“???”,????“??”?

?,????????????????,????,????,????????????:

????,????,????????,??????????,????????,????????????????,???????????????????????,??????????????????,??????,???????????,?????????????????????,???????????????,??????????????????

??????????????????,???????????????,???????,???????,????????????????????????????????,???????????????????????????????????????,??????????????????,????????????,?????????,?????????

????,????????????,???????????????????,???????????????,??,??,???????????,???????????“??”?????????????“???????????”??????????????????,?????????,??????????,???????????“?”,??“????”????

???,??,??????????????????,??????????????????????????????????,??????????,????????????,???????,????????,??,??,??????????????????

??????:????????????????????????????