????:1?????????:??????????

2???????????

3????????????

4?????600?????

5???????

??,“7?0,??????????????”“???????”“?????????”?????????????????????

?,??????????????????“???”????“????”?????????,??“????????”?????,?,????????????????????????,?????,???“??”,?????????????????????1???2??

11?25?,?????,?“????????????????????????”??“????”?,??????????????????????????,?,???????????????????????????????

??????????????????,?????,??,????????????,?????????

???????????????????

??,??????????,???,?,?????????????????????????????????????????????,??

?,????????????5.5??????????????????20????????????80????????,???2015??,????,??????53????2016????,??81???2020??????,????34????????????????2023??????????????????????????,????????????????????????????,?116????????????????200???????????????????????????

?????????????????,????,?????????????????????,????,???,????????????

??????,??,?2011?????????????90%???????????????????????,???????????????????????GB/T 14272-2021??,???????????“????”???????“?”,??,??????

?,????????????????????,??,?,???????????:????53.30%??????????????,??????;?????????(49.45%);???????????????????????????????,??(49.27%)?

??,iiMedia Research???????????????,46.7%?,??;????

??,???????????,?,??????????????????????????1?????,????????????,????“??12”“???”“??????????????”?????????????????100??????,???????1.5?????????????????,????????????12.4??,????????????2.4??????,?????30????????????624.3??????

???,????????????????????????,?,?????,?????????????????????????outlets???????????????????????????????????????????????????????????????????????????????

???????????,?,??????,????????????,?????????????????????????

??,24?,?????????????????????????,??????,??????????“??????,??????????????2024????????????????”???499.9???,?30?????????7500????????1?????????????????,??????500???????????750?????“PHCH1600 ??”??????????139.9?????????,?30???????7500??1???????,?????????100??250????“?????????????????????”??????????????169???????,???????????????????30?2.5??????????????5???????????,?????????????????500???????????????????750???

???????,??????????49??91??????????????????????149?????????????179?????????????????????,??????????,???90%?5??????6???????1069.66????/???11???4???1143.92????????/?,?6.94%;??????90%???????5?????????????????6??????481.9??????????/?????11?4??????????535.62????????/?????????,??11.15%?

???????150?????????,????“90???????????????????”??80.343???????????????????????????,??????????“90??”????160.449?????,?,???????????????????,??

??“PHCH1600 ??”???????????????????????????????????,???????90%,??????250?300??,??133.905????????????????????????????????121.9???,?????????4590??????????

???,?????

?????????????????

???????,???????????

???????????????,2024?????????????:?????????,???????????;????;????????????????,?,??

???????????????????,????????????:????????,???????,?????????,?,????,?????????;???????????????,?????????????????;?????,?????????????????,????????????????????,?,????,????????????

iiMedia Research??,????????200-1000??????,??401-600????????????????????????????,???(200?)???(1500???????)??

???,?????,?????????????“???????”?????????“??????????”,???????????,???????????????????????????,?“??”??“??”?,???????,??,????????????

???,????????:??,????????????????????90%???,??,?????????????,???????,??????????????????????,??????????50%?????,??,?????????????,???????????????????80%?85%?90%,???????????90%?80%?85%??????????,???,??,?????

???????,????????,????????,???????????????????,?????????????????,????????????????,??????(??? ??:?) ????????????:??