?????“?”????

????:????????????:???????????

??????????????????:???????????????? ???????,????

???????????????????????,???????????????,“?????????????????”???????????,????????????????????“??????”????????,??????????“?????????”??,??????????“??”????????????,????????????????????????,“???????????????”??,???????????“????”,????????????????“??????????”???,?????????????????“??????”,?????????????“?,????????”?????????????????,?????

???????????????????

??????,????????????????????MCN????????????????????(????????1)???????????,????????????????????????????“????”,?,????????????????????????????“???”????????????

??1 ???

???????,???,????????IP“????????????????????????????”??????????,???????,?????????????,“???”??????????,???????????????????,????;“??”?????“????????????”???????????????,??????????????????,?????,???“???????????”;“??????????????”???“?”?????????????,?????????????????????,????????????????“???????”???????????????,?????“???????????????”??“??”????????????,?????????????????????“??”??????????,???????????“??”?????:???3?????????????????????????,????????????350?????????????????????,????????,??

???????,????,???????????“???”????????????????????????,??????????????????????????,??????????????????“??”?????,????????????,?????????“?????”????????,????????????????????????????,???????????????,????“???????”???,???????????????????????????“????????????”??????,????????,????????????,??“?????????????????????????”??????????????????????????????????????,???????????“??????????????”????????????,??????????????????????,??;“???”????,??“???????????????(long)??????????????”“????????”???????????????,???????,??,?????????????,?????????????????,??????????????

???????????????????,??,????“????????????”?MCN??????????????????????????????????????,????????????????????????????,“???”?????????“?”??,??4?????????????????;“????”????“??????”???????,????????????????????,MCN?,????(ROI)??????????(GMV)????????????????,??????,MCN??????????????????????,???“??????????????????????????????”“???????????????????????”??????????????????????????“??????????”???,?????????“??”?????,?????MCN????????????????????,????????????????????????????????????????????????????,???“?”??“??????”???;“?”??????????“??”???????????????????????????????????????????,MCN???????????????????,??????????????????????????????????????MCN????????????,???????,?????

??,??,??“??????????????”??????????????2021????,“?????”??,?????;2023?????,????;???????????7??????,“????????????”????????,??????????????,??,??????????,??????????????????????“??????”???????????????????????????????????????,??“????”???,????????????????,??“?5A????”,?????2000????????????????,??1.2?????????,???

??,????,??????“???”?????????????????????????????????????????????????,?????????????????????,web1.0???????????,??????????????????????,??“?”???????“?????”???“???????????”?????,?????,??????????????“??”???????????????????web2.0????,?????????????????????????????????????,??“??”“????”??????,?????????????;???????????????????,“??????????”“papi??”??????,“??”“????????????????????????”??,??????????????,“??????????????????”“??????????”????????????????Z????????,???,???

?????????????,???????????,??“???????????????”????????????,????????????????????????????,??????????????????????,?????????????????????????,?????????????????,??,????,????????????????,????,???????????,??????«????????????»???????????????????????????,?????????????????,???????????????????,??????????,????

??,????????????????,???????????????????????????????MCN???????????????????????????????????????????,????????????????????“??????????”????????????????“??????”????,???????????????????????,??????????????????????????????????????,????????,??,???????

????????????????

?????????????“???????”,?????“?????,???????????????????????”“?????????????,???”?????,???????????????,?????,???,?????????????????????????????????“??”???????????????????“??”,?????????,???????,????:

(???)???:????????????

??????“????????????????”?????????,????“????”?«?????»????????????????????,2023????????????32.85ZB,???????????????1000???????????????????????,?“???”?????????“????”?????,?????????????????,?????,????“????”???????????“???????”???????????????????,?????????????????????????????????????,???,??????????????????,“?????????????????”??,???????,????????????????;??,“????????????????”????????????????????????????,?????????????????????????????????????????????,???????????????,??,?????????,????????????????????????“??????????”???,?????????????????“????????”?,?????????????????“???????”“????????????????????”????;81????“????”????,?????????????????????,?????????

(???)???????????:????????????

?????????????“???”??????????????????????????,?????????????????????“???”????????,?,?????????,?????????????????????????????????????,?????????????????????????????????,????????????????????,????“?????????”,??;??????,????????????????????????????,???????????????,“?????”????????,???????????,?????????,???????????????????????????,????,?????,????,????????????????????,?????????,??????????????,????????????,????,????,??????,??,????????????,???????????????,??,??????????????????????,????????,??,????,???????????????????????

??,?????,??????????????????,?????????,?????????,???????????,??????????????????“????”???????“??????????”????????????????????,???????????,????

???

??,????????????????????“??????”???????,??????????????,??;???????????“???”??????????????,?????????“???????????”??,?????????????????????????

???????????????????,????“?????????????????????”,???,??????????????????????,??????????????????????????,??,???????,???????,????????????????????“???????”,????????????????“?????????????????????”?

?,??????????????????????????,???????????,????????????,???:

??????????????????,????????,??????????????????????????????,??,?????????,????,????????????????????????,????????????????????????????????????,?????????????????????????????,?????,??????????????,???????????????????????,?????

????,???????,???????????????????????,?????????????????????????????,??????????????????????????????????????????????????????????,???????????????????,?????????,??????,??????????????,???????????????

????????,????????????????????????,????????????????????????????????????,???????,??,?????????????,????,??????????“????”????“???????????????”????,???????????,????,???????????????“??????????????????”,??????????????????“??????????????”?????????????????

????,?????????,???????????????????????????,????,??,??,????,??????,???????????????????????,????,??????

???:????????