“????”?????????,?1??????????

????:????:??????

???????????,“7?0,???????”“????”“??”?????

??????????,???“??”???????“?????????????????”?????????????,?????????“?????????”?????,????,??????????????????????,????,???????????????????“??????????”,??????1?2???????????

11?????????25?,??????????????????,???????????“?????????”?????“??????????”????????,????,??????,??????????????

???,??,????,?????????????,??????????????????????

???

???????????,???????????????????????,????????,?,????????????????????,??????

????????????????????????,?????5.5????????????????????????????????20??80????????????????????????,????????????????2015?,????????,?53?????????????2016?,?81???2020????????????????,???34???????????????????????????2023????,????????????,???????116????????????200??????????

??,?????,???,??????????,??????,??

?,???,?2011????????????????????????90%????????????????????,?????????GB/T 14272-2021????????????????,??????????????“????????????????”???????“?????????????????”,???????????????????????????????????,??

???????????,?????,?????????,????????????????????????,???????:???53.30%???????,?????????;???????????????????(49.45%);??????????,????????????(49.27%)?

?,iiMedia Research???????,46.7%????,????????????;??

??????????????????,??,????????????,?1??,????????????,??????????????????“????????????????????12”“????????”“??????????????”??????????????????????????100???????,?????????????????1.5???,???12.4??????,?????2.4????,??????30????????624.3????????

??????????,????????????,?????,?????????????,???????????????????????????????outlets??????????????????????????????????????????????

?,?,??????,?,??

?????????????????,24??????????????,?????????????????????,??????????????????????????,???????“????????,?????????????2024???”??499.9??,??30??????????7500?????????????????????1??,?????????????????????500????750??“PHCH1600 ??”?????????????????139.9??????????,????????????????????30????????7500???????????????????1????,???100??250?????????“????????????????”?169????,?30???2.5???????????????5?,?500???750???

????,??49??????????????91?????????????149???179???????????,?,??90%???????5???6????1069.66?/??11???4???????????????????1143.92?/????,??6.94%;??????90%????5????????6??????481.9??????????????????????/???????11??4?535.62???????????/???,?11.15%?

???????????????????????????150??,???“90?????????”????????80.343????????????,?????????????“90?????????”?????????????160.449???????????,??,?,???????????????????????????

?????????????“PHCH1600 ???????????”???,?????????90%,??250??????????????300?????????????????????,?????????????133.905????????????????????121.9??,????????????????4590???????????

??,???????

??????????????????????

?,??????

??????????,2024?:??????,????????????????????;????????;???????????,???????????,??????

????????????????,???????????:??,???,????????????????,???,????????????????????????????,???????;???????????,???????????????????????;??????????????,??????????????,????????????????????????????,?,?????????????????,??

iiMedia Research??,????????????200-1000?,?401-600???,????????????(200???????)?(1500???)???

????,???????????,??????????“?”?????????“??”,??,??????,????????“??”??“?”?,??????????,????,???????????

?????????,????????:????,????????90%??,???????,???????????,?,?????,?50%???????????????????,????????,?????????,??80%?85%?90%,????90%??80%?85%?????????????????????????????????,???????,??,????????

??????,???????????????,??????,?????????,????????????,???????????????????,???(???? ??????:??????) ???:???????????