????:1?????????:????

2?????????

3???????

4??????qq?

5??????????

AI??????????????????

????(?????????)

???????????????,????????,??,???????????????????2022???????????16????????????????,2024??????????????????????11???????,???«????????????»«?»«???????????????»???????????????????????????10???,?????????????????AIGC???,??????,???????????????????????

???,???

??????????????,?????????????,??«2024??????????»?????,2023?43.5??????????,????????????????69.58?????????????????????????????????????,?????10??,???????,????????????????????????,?“???”???????????????,??

?????????Sensor Tower????????????,??????,??????????????2024???4?9?,????????????????GoodNovel??????????????????????,????????????????????????????;???,?????????????164????????,??????????,GoodNovel??????????BueNovela,????????Dreame???????????,??????????????WebNovel???????????????3?????,?????????????????????????,?Lera???fizzo??????????,???

AI?,????

??(AIGC)????????????,????????????????AI??,?????????????????????

?????????????????,????????????????????????AIGC?????????????,“AI+???????”?????2024???????????????,?????????????????70%????????????????AI??????,??????AI???????????,??????????????,???,???????,???AI?????????????????30%,???????,AI?????????????????????????,??

??????2024??????11???,WebNovel????6000??????????,???AI??2000??,????????????2000%;???100??????,AI??????42%?????????????????????????????????????,???????????????

??????????????????,AIGC???????????????????????????????????????,?,?????????????????IP???????????????????????????,????AI?????«?»,???????IP??????????:???????,???????AI???????,??????,??????????????,?????????????IP??????????????

IP??????????????????????,?????????????

2024????????????,?IP???????,????????????????????????????????????????????????;??,???????,?,??IP???????????????????«????????»«??????2»«??????????»??????,???????????????????,?YouTube?Viki?????????????,?????;???????,??YouTube??????????????????10??,?????????6.6?????????????????,«??????????»???????????,«??????????????:???????»??50??????,IP?????

??????????????,?,??????IP????????????????????????????,???????,IP??,????????????

??????????????????????????????????????????,???????????,??,????????????????????????,????????????????????????,??????

?????????????Sensor Tower?????,??????2024????2??,????????????40????,????????5500??????????????;???????Crazy Maple Studio???????????????Reelshort??????????Goodshort??????????ShortTV?????????????????????,Reelshort??????????????,????????;????2024???????9????,Reelshort??1.42??????????????,?2023??????????????4.92???ShortTV???,????6????,?????????????

??????????????,???????????????????,????????????,?,???“??????”???

?????????,???

???“?????????????”?????????????????,???????????????????“????”??????,???????,WebNovel??,00??45%;???????????(WSA)???????????,00???????????????????;????????????????????1834??????????“Z???????”???????????????????????,?,??????????

?,???????????????????,?????????????,????,???????,???????????????????????????????????,??????????????????,????????????

?????????,????????????????,?????????,26?????????????????????????????,???????????????,????????;??????«???»????????????2025???“??????”,????????????????,???????????IP???????,????;??????????«??»??,??????IP?,??????

??????AI???????????IP??,??,???,???????????IP????????????????????????????????“????+AI+IP”?,????,??????

(??????????)

???? ????????

«????????»(2025?????02???19?? ????? 07 ????????????????) ???????????????:???????????