?????“?”????

????:????????:??????app

???????????:? ?????????????????,????????????

?????????????????,????,“??”????????????????????????????,???????????????????“???????????????”????????????????????????,???????????????????????“???”?????????,???????????????“??”????????????????????,?????????????????,“????”????,??????????????????????????????????“??????”,????????????????????“??????????”???,????“???????????”,???????“??,????????????”????,?????

?????????????????????

???????????,???????????????????MCN?????????????????????????????(???1)????????????????????????,??????????????“?????????????”,??,?????????????????????????“???”??????????????

?1 ??????????????

??,???????,???IP“??”???,???????????,??????????????,“?”???????????????????????????????,????????????????????????,????;“???????????????????”????“???????????????????”???????,???????????,?????????????,??“?????????????????”;“??”????????“???????????????”??,????????????????????,???????“????”????,????“???????”???????????“???”???,??????????????????????????????????????????????????“??????????????????????”???????????????????,?????????????????“?????????????????”??:?????????????3????????????????????????,???????????????????350??,???????????????????????????,??????????????

??,??,???????????????????????????????“???????????”????????????????????,????????????????????,???????????“??”??,???????????????????,????????????????“??”?????,????????????????,???,??????????????????????“????????”????????,?????“???????????????”?????????????????,?????????????????????,???????,??????????????????“?????????????????”?????????????????????????????,??“??”??????????,?????????,??????????;“??????”??,?“????(long)?????????????????”“??????????”??????????????????,????????????????,????????????,????,??????????????????,???????????????????

??,??????????????,????????????????“??”?MCN??????????????,?????????????????,“???”????“???”???,????4?????????????;“???”??“??????”????????????????,????????????????????????????????????,MCN????????,???????????????(ROI)???????????????(GMV)????????,??????????????,MCN???????,????“?????”“???????????”?????????????“???”???????????,???????????????“?????”??????????,?????MCN?????????????????????????????????????????????,??????????????????,????????????????“??”???“????????????????”???;“????????????”???“??”???????????????????,MCN??,??????????????????MCN??,????,??????

??,??????????????????????,???????????????“????????”????????2021??????????,“??”???????,??????????????;2023????????,?????????;???7????,“?????”???????????,???????????????????,??????,????????????????,??????????“??”???????,????“????”??,???????????,?????????????“???5A????????????????????”,????????????2000????????,?????????1.2????,??

????,?????????????????????,????“??????????”?????????????????????????,???????????????????????,web1.0???????????,??????????????????,????????????????“??”?????“??”???“??????????”????,???,??????????????????“?????????????”????????????web2.0????????,???????????????????????????????????????,???????????“??????”“????????????”????????????,??;?????????,“??????????????”“papi???????????”?????,“???”“???????????”?????????????,???????????????????????????????????????????,“????”“??”??????Z?,????,???????????

?,??,????“??????????????????”??,?????????????????,???????,???????????????????????????,??????,??????????????,????,?????????????????????,??,???????????????????,??«????»????,???????????????????????????????????????????,???????????????????????,????????????????????????????,????

???????,???????,???????????MCN???????????????????????????????????????????????????????????,??????????????“??????????”?“??????????”????,????,?????????????????????????????????????????,????,????,??????

?????????

???????????“??????????”,?????????????“???,???????????”“???????????,??????????????”?????????????,????????????????????????????,???????????,????????????,????????“??”??“???”,???????????????,????????,??????????:

(????????????????)???????:?????

????????????????????“??”????????,??“???????????”?«??»???????????,2023??????????????????32.85ZB,???????????1000?????????,???“???????????”?????“?????????????????”????,???????????,????????????,??????“?????”????????????????“?????????”???????????????????????????????,????????????,???????????????????,????????????????,“????????????”????????,?,?????;????,“????”??,????????????????????????,????????????????????????,?????????????????,????????,?????“???????????”?????,????????“????”?????,????????????????????????“???”“??”??????????????????????????????;81????????“????”????????????,?????,???

(????)??????????????????????:??

??“???”????????????????????????????,?????????????????????“??????????????”?????,?????,?????????,??????????????????????????????????????????,?????????????????????????????????????????????,????????????????????,???“??”,??????????????;???,????,???????,“??????????????????”?????????????????,????,???????????????,????????????,???????????????????????,??????????????????????,??,??????,????????????,??,????????????,??,??????????????,?????????????????,??????????????,???????????,??????????????????????,???????????????,??????????????????????????????,?????????,??,????,?????

?????????,???,????????,??????????????,???????????,???????,?????????????????????????????????“????”?????????“?????????”????,???????????????,???

??

????????????,??????????????“???????????”???,?????????????????????,??;??????????????????“????????????????????????????”????????????,????????????“?????????”????????????????,?????????????????

???,?????????????????????“???????????”,??,?????????,??????????????????????,?,????????????????????????????????????,?????????????????????????,????“??”,?????????“???????”?

?,????????????????????????????,???????????????????????,????????????????,??:

????????????,???????,????????????,???????????????????,??????,??????,??????????,???????????????????,????????????,??,?????????????????????,??,?????????????

?????????????????????????,???????,???????????????,?????????????????????????????????,???????????????????????????????????,????????????????,????,???????????????,????????,?????

?????,???????????????????,???????????????????????????,???????????????????????????,???????????????,??????,????????????,????????????????“??”?????“???????”??????????,????,????,?“???”,??????“????”??????

??????,??????,?????????????????????????????????????,??????????????,??????????,???????,???????????????,??????????????????????????????,????????,???????????,?????

????:?????????????????????????????