????:1???????:???????

2????????????

3??????????

4???200?????

5???????100?????

????????????:????????????????? ?????????,?????????

??????????????????????,??,“?????”???????,?????????????????????????????“??????????”????,???????????????“????”??,????“????????????????????”???,????????????,“?”???,??“??????????????????”,??“????”???,??????????????????????“???????”,???“???????????,??????????”?????????????,?????????

??????????

??????,?????MCN????????????????????????????????????(???????????????1)?????????????????????????,???????????“???????????????”,??????????????????,??????????????????????????????????????????????????????????“?????”???????????????

???????????????????????????1 ??

????,??,????????????IP“??”???,????,??????????????????????????????????????????,“??????????????????????????”???????????????????????????,?????????????????,????;“?????????????????”??“????????????????????????”??,???,?????????????,????????????????????????“?????”;“????????”???????????“???”?????????,??????????????,???????“?????????????”???????,?????????“????????????????????????”??????????????????“?????????????”????????????,????????????????????“??”???????,???????????“???????????????????????”?????????????????????:??????????3????????????????????????????,??????350????,?????????????????????,?????

?????,????????????????????????????,????????“??”?????,???????????????,?????????????????“????????????”?????????,????????????????????????,???“???????????????”????????????????,????????,??????????,????“????????????????????????”?????????????,??“???????”???????,??????????????,?????????????,?????????“??”???????????????????????????,?????????????????“?????????”??????????????????,??,??????????????;“??”????????????????????????????,????“?(long)????”“?????”???,??????????????,???,??????????,????,?????????

??????????,???,???????????“??”?MCN?????????????????????????????????????????,????????????????????????????????,“??????????????????”??????????????“????????????????”???,??????????4?;“?????????????????”???????????“??”??????????,???????????????????????????,MCN???????????,??(ROI)????????????(GMV)???,???????????????????????,MCN????????????????????????????????,????“????”“????”??????????“???????????????”??????????????????????,???????????“?????????”????,???MCN???????????????????,??????????????????????????,?????“????”?????????????????“????”????????????????????????????;“????”???????????????????????“??”???????????????,MCN???,???????????????????????????MCN???,????,????????????

??????????,????,?????????????????????“???????????????”????2021???,“????”???????????????,??????;2023???,???;???????????7?????????,“?????”??,???????,???????,?????????????????????????????????????????????????,???????????????????“????”??????????????????????,????“????”???,??????????????,??????“??5A????????????”,??2000???????????????,?????????????????????1.2???????,??

??????,????????????????,??“?????????”???????????????????????????,?????????????????????????,web1.0???????????????????????,??,??“???????????”???“?”????????????????????????“??????????????????????”????,????????,????“???????????????????????????????”??web2.0???????,???????????,??????????“???????????????”“????”??,????;??????????????????,“????????????????”“papi???”????????????????????????,“????????????”“??????????????????????????”?????????????????,????????,“????????????????”“??”??????????Z??,??,????????????

??????????,????????,???????????“???????????????????”???????????????,????????????????????????????,??????????????????,???????????????????,??????????????????????????????,?????????????,???,???????????????????????,??,???????????????????????????????,????????????????«?»??????,??????????????????????????,?????????????????????????????????,???????????????????????????????,??

?????,????????????????????,?????????????????????????????MCN???????????????????????????????????,??????????????“?????”????????“?????????”???,??????,??????????????????????????????????????,??,??,???????????????????

??????????????????

???????????“????”,???“????,?????????????”“????????????????,????”???????????,?????????????????????????,????????????????????,???????????????,??????“????”?????????????????“????”,??,???????????????????,???:

(??)???????????:????????

?????“???????”????,???“????????????”?«???»???????????????????????????,2023????????????32.85ZB,?????????????????1000?????????????????????,???????????????????????“????????????”?????“??”???????????????????????,?????????????????????????,????????????,???????“???”???????????“?”?????????????????,?????????????????,????,????????????????????????????,“??”????,???????????,?????;???,“??”??????????,??????????????????????,????????????????????????????,??????????????,??,??“???????????”???????????,????????????????“?????”???????,????“??”“?????????????????”???????????????????;81?????“????”??????????????????????,?????,????

(??)????:????

??“????????????????”????????????????????,?????“????”????????????,??,????????????????????????,???????????????????????????????????????????????,???????????????????????????,????????????????,???????“???????????”,????????;???,???????,???????,“???”????,????????????????,???????????????????????,???????????????,????????,?????????,?????????????,????????,????????????????,???????????????????,?????????????,???,???????????????????????,?????????????????????,????,????,???????????????????????,?????????,??????,????????????,??,??,???????

?????????,???,????????????????,????????????,????????????????????,??????,???????????????????“??”??????????????????“??”???????????????,????,???????????????

??

??,????????“????????????????????????????”????,??????,??;??“???????????????????”???,??“??????????????????????”??,????????

??????????????,???????“??”,?????????????????????????,?????????,?????????????????????,????,???????,?????,??“????????????”,?????????“?????????????”?

???????????????????,??????,???,?,?????:

????,????,?????????????????????????????,????????????????,????,??,?,???????????????,??????????????????,????,???????????????????????????????,???????????????????,?????????

??????????,??????,??????????????????,?????????,??????????????????????????????????,??????????????????????,??,?????,???,????

?????????????????????,??,?????,???????????????????????????,??,????,????????,??“?????”?????“???????”????????,???????????????,??,??“?????????????”,????“???????????????”?????????

???????????,???????????????,???????????????,????????,????,?????????????,???????????????,????????????,????????????????????,?,??????

??????:????????????????