????????????????????????????,???????????????????????

??: “??”???????????????

???????,???????????????????

6????????????????,??,?:????????????????????,???????????,????????????

?????????:???????,??????????????“?”?????,????????????????????????????

??:??

????,?????????

???????(????????)????????????,??????????,???????,“???????????,???????,(????????????)??”?????,???????(???????,?????)?

???????????????????,??ROI(???????????????????)?1:2???????????:????????1?????,?????????????2??????????

?????,1:2??????ROI?????????????????????,?“??”???????????,????????????????????????,?????2?????

“?????????(?)????????????????200?????????”?,?????????????????,?????????,????????

????????(????????)??????,???,“???????,???”???????,??,?????????ROI?????????1:4????????????,????“???,???????????,????????”?

??,??????

??????(???????????)???????????,?????????????,????????????,????,?????????????????“?????????????,??????????,????,??????,?????????,?????????????,?????????”?????????,???????????1:100????????ROI?????????????,???????,???????????????ROI,“???,?????????????????”?

???:??????????

??,?????????????????

??,“?????90%?????????,??????????????????????,??(???????)????????????????”

???????????????,????????????????,?:?????????????,?????????????????;????????????????????????,???????

?????,????????

?????,???????????5000??????????????79??????????/??,?????????,????????????

“??,?,??12????????,??,?????????????,????”?????????????????????????????

????,????????????,???????????????

??,?????????,??????????

???????????,??“618”????,??????????,??????????????,????????????9??????,???????,???????????????,???????????(????????????,??,??????,?????????????????)?

???????????,?????,???????????“????????”??????,????,??????,??????????

???????????:

“??????”

???????????

???????,????,?????????“???”?

???????????,?????????????,????????????????????????,“??????”??

2023????,?????????????;?,?????,?????????,???????????

??,???????3??????5?????????,???????1?2.5?????????????,??7919%?13885%?????24053%,???30??????????????

??(???“???”)???????????????????,????????KAZOO???BUV??,??????,???????415%??5038%??????????

5????????????????????31??????????,?????????,??????????????CEO?????????????

?????????,???????“????????”,???????????,??????????,??,???

???,???????????

?????,??????????????5????????????,??????????50.07???????????/?????????????,??????????49.9?/?????????????,????200ml??????,??????????,????????????????,??????????1.67?????

??????,???,????????,???????,???????

?????????:

???????????????

?????????????????,???????????

??,???????,????????10%-20%??;?????????????,??????????????,????????,ROI????????1:0.6,???60%?

“?????????????,????,??,??????????,??????‘30?’????,?????,???????”?????

???????,????????????????????,?????

????????,???????????????,????,????????“?????????”?

??????,??????,?????????“?”????(?????????),???,???????“???????????????(???????)????????????????????,??????,????,?????‘?????????????’??????????,???”????

?????,??????,???????

??????,????“?”????????????????,?????????????????????????,?????

????????????,????????????????,???????????

??????????-??????????? ???? ??????????????:?? ??“????????????”????

?? ??????: “?????”?????

????:1?????????????:?????

2???????????

3???????????

4???95?98????

5??????????

????????????????????????????,???????????????????????

??: “??”???????????????

???????,???????????????????

6????????????????,??,?:????????????????????,???????????,????????????

?????????:???????,??????????????“?”?????,????????????????????????????

??:??

????,?????????

???????(????????)????????????,??????????,???????,“???????????,???????,(????????????)??”?????,???????(???????,?????)?

???????????????????,??ROI(???????????????????)?1:2???????????:????????1?????,?????????????2??????????

?????,1:2??????ROI?????????????????????,?“??”???????????,????????????????????????,?????2?????

“?????????(?)????????????????200?????????”?,?????????????????,?????????,????????

????????(????????)??????,???,“???????,???”???????,??,?????????ROI?????????1:4????????????,????“???,???????????,????????”?

??,??????

??????(???????????)???????????,?????????????,????????????,????,?????????????????“?????????????,??????????,????,??????,?????????,?????????????,?????????”?????????,???????????1:100????????ROI?????????????,???????,???????????????ROI,“???,?????????????????”?

???:??????????

??,?????????????????

??,“?????90%?????????,??????????????????????,??(???????)????????????????”

???????????????,????????????????,?:?????????????,?????????????????;????????????????????????,???????

?????,????????

?????,???????????5000??????????????79??????????/??,?????????,????????????

“??,?,??12????????,??,?????????????,????”?????????????????????????????

????,????????????,???????????????

??,?????????,??????????

???????????,??“618”????,??????????,??????????????,????????????9??????,???????,???????????????,???????????(????????????,??,??????,?????????????????)?

???????????,?????,???????????“????????”??????,????,??????,??????????

???????????:

“??????”

???????????

???????,????,?????????“???”?

???????????,?????????????,????????????????????????,“??????”??

2023????,?????????????;?,?????,?????????,???????????

??,???????3??????5?????????,???????1?2.5?????????????,??7919%?13885%?????24053%,???30??????????????

??(???“???”)???????????????????,????????KAZOO???BUV??,??????,???????415%??5038%??????????

5????????????????????31??????????,?????????,??????????????CEO?????????????

?????????,???????“????????”,???????????,??????????,??,???

???,???????????

?????,??????????????5????????????,??????????50.07???????????/?????????????,??????????49.9?/?????????????,????200ml??????,??????????,????????????????,??????????1.67?????

??????,???,????????,???????,???????

?????????:

???????????????

?????????????????,???????????

??,???????,????????10%-20%??;?????????????,??????????????,????????,ROI????????1:0.6,???60%?

“?????????????,????,??,??????????,??????‘30?’????,?????,???????”?????

???????,????????????????????,?????

????????,???????????????,????,????????“?????????”?

??????,??????,?????????“?”????(?????????),???,???????“???????????????(???????)????????????????????,??????,????,?????‘?????????????’??????????,???”????

?????,??????,???????

??????,????“?”????????????????,?????????????????????????,?????

????????????,????????????????,???????????

??????????-??????????? ???? ??????????????:??