“?????????”??????????,?1????

????:?????50???:????????

????????,“7??????????0,?????????????”“???????????????????????”“????????????”?????????????????

???????,????????????????“????????????????”??????????????????????????“?????????????”??,?????????????????“??????”????????????,???????????,????????????????????,????????,????????“?”,??1?2???????

11???????????????????????????????????25???,?????????????????,?????????“?”??“????”??,?????????????????????????????,??,????????????

???????,??????????????,????????????????,????????????????,??????????????????????

??

?,???????????,???,?????,?????????????????????????????????????,????????????????????

?????,??5.5???????????????20?80??????????????,??2015???????????????????????????,???,?53???????????2016??,??81??????????2020???,????????34????????2023?,????????,?116????????????????????????????200????

?,??????,?????????????????,????,???????,??????????

??????????,???????,????????2011????????????????????????????????????????90%????????????????????,??????????????????GB/T 14272-2021????????,??“?????”???“???????”,??????????,?????????????

??????????????,???????????????,???????????????????,?????,????:?53.30%??,??;????????????(49.45%);???????????????????????????????,?????(49.27%)?

??????,iiMedia Research???????,46.7%?,????;????

??????,??????????,???,?????????????????1???,???,??“??12”“??”“??????????????????????????”?????????????????100??????????,?????1.5?,?12.4??????????????,?2.4??,???30???624.3???

??,?????????????????????,????????,???????????,???????????????????????outlets????????????????????????????????????????????????????????????????????????????????

???,?,?,????????,????

???,24?,??????????,???,?“??,?2024?”??????????499.9????,???30?????7500???1?,?500?????????????????750??????“PHCH1600 ????????????????????????????”????????139.9?????????????,????30??????7500??1????,????100????????????????????250?????“?????????????????????????????????”??169?????????,?30??????????2.5????5?????????,?????????????500?750??????????

??????,??49???91?????149????????179???????????????????????,????,???????????90%???????5????????????????????????6???????????1069.66??/?11???????4?????1143.92???/?,???6.94%;????90%??????5???????6?????????????481.9????????/????????11??4?535.62???????/????,??11.15%?

???????150????????????,??“90?????”?????????????80.343???,??????????“90??????????????????”????????????????160.449??????????????,??????,???,??

??????????????????????????“PHCH1600 ???????????”?????,??90%,?????????250???????????300????,??????????????133.905??????????????????????????????????121.9???????????????,??????4590?????????????

?,?????????????

??

?????,????????????

?????????,2024??????????????????????:????,???????????????????;???????;?,???????????????,??

??,??:?????????????,?,??????????????????,??????,?,?;????,?;??????????,??????????????????,?????????,??????,??,??

iiMedia Research??,???????????????????200-1000???????????,????401-600?????,???????????????????(200??????????????????)???????(1500???????????????????)???

???,??,????????“???????”???????????“?????????”,???????????,??????????????????,??“???”??“???”?,??,??,????????

??????,?????????????:????,????????????????????????90%???????,??,??????????????,???????????????????,?????????????????????????????????,??50%?,??,??????,?????????????????80%?85%?90%,???90%??80%?85%?????????????????????,????????????,?????,???????

???????????,???????,????????,???,????????,?????,??(? ????????????????????????:??????????) ????????:?????????????