AI??????????????????????????????????????

?????(?????????????????????????????)

??????????,???????????,?????,??????????????2022?????16???????????????????,2024???11?,?????????????«??????»«????????????????»«?»??????10??????????,?????????????AIGC???,??????????????,????????????????????

??????????????,??

????,?????????,??«2024????»???????????????????,2023?????????43.5?????????,??69.58??????????????,???????10?????????,??????????????????????????????,????????,??“????????????????”???????????????????,???

???????????????Sensor Tower??????????????,????????????????,???????2024?4???????9???????????????,??????????????????????GoodNovel?,????????????????????;??????,?????164??????????,?????????????????????????????????????????????????,GoodNovel?????????????????????BueNovela,??????Dreame???,??????????????WebNovel???3???????????????????,????????????????????????????????????????????????????????,??????????????Lera??????fizzo?????????????,??????????????????

AI???,???????????????????

????????????(AIGC)????,?????????????????????AI?,???????????????????????????

???????????,????????AIGC?????????,“AI+??????????????????????”????????????????2024?,??????????70%?????????????AI???,?????AI??????,??,??,???????????????????,???????????????AI????????30%,??????????????,AI??????,???????????

???2024??11???,WebNovel????6000????,?????????????AI????????2000????????????,?????2000%;??????????????????100?,AI??42%?????????????????????????????????????????????????,????????

??,AIGC????????????,??,???IP??????????????,????AI??????????????????«???????????????»,??????IP???????????:??????????,?????AI????????,???????????????,???????????????,????????????IP?????

IP???????????,??????

2024??????????,???IP?????,??????????????;??????,???????,???????,?IP??????????«??»«?2»«????»???????,???,????YouTube?Viki????,???????????;??????????????,???????YouTube?10?????????????????,?6.6??????????????????,«????????????????????????»????,«????:??????????????????»????50??????????,IP???

???????,??????????,???????IP????????????????,?,IP????,??

??????????????????????????????,???????????????????,???,?????????????,???????,???????????????????????

??Sensor Tower??????????????,??????????2024????2???,??40??????,???????????????????????????5500?????????????;???????Crazy Maple Studio??Reelshort?????Goodshort?????ShortTV??????????,Reelshort??????,??;???????2024?????9??,Reelshort????1.42??,??????????????2023????????4.92???????ShortTV???????????????,??????????????????????????6?,??????

???,??????,????????????????????,??????,?????“???????????”????????????????

?,?????????????

?“????????????”??????????????,??“?????”???????????,???????????????,WebNovel???,00???????45%;????(WSA)????????????????????????,00??;??????????????????1834????????????????“Z??????????????”??????????????,?,??????????

??,????,????????,???,???????,????????????????????????????????????,?????????????????????????????,?????????????????????????

???,?,?????????????????????????,26???????????????,?????????????????,???;????«???»????2025???“?????????????”,??????,??IP????????????????,?;?????«?????????»??????????,??????????IP????????????,???????????

????AI????????????IP?????,???????????????????,???,???????IP??????????????“???+AI+IP”??????????????????,????????????,????????

(????????????????????????)

? ?

«?????»(2025??02???????????????????19???????? ?? 07 ????????) ???????????????????:??????

??

??:???????????,??????????,??????????????