????:1?????????:?????????

2???????

3???????????

4???????????

5????????

AI????????????????????????????????????

???????????(?????)

??,?,??,???????????????????2022????????16??????????,2024????????????????11??,?«?????»«???????????????????»«???????????????»?????10?????????????,??????????AIGC????????,??????????????????,???????????????????????????

???,???

??????????????????,?????????,????«2024??»??,2023?43.5?????,??????69.58???????????????????,?????10???????????????????,???????????????????????????,??????,?????????“??”???????????????????????,????????????????

???Sensor Tower??,?????????,????????????2024???4??????9???,????????????????????????GoodNovel????????????????????????,???????????????????;?????,??????????164?????????????,???????????????????????????????,GoodNovel???????????????BueNovela,?????????Dreame???,?????WebNovel???????3????,????????????????????????????????????????????,??????????????Lera?fizzo??????????????,??

AI?,???

?????????????(AIGC)????????,????????????????????????AI?????,?????????????

??,???????????????????????????????AIGC??,“AI+??????”??2024????????,???????????????????70%????AI?????????????,??????AI??,?,?,???????????????,?????AI???????????????30%,???????,AI????????????????????,??

??2024????????11?????????????,WebNovel????????????6000????????????,????????????AI???2000????,??????????????2000%;??100?????,AI???????42%???????????????????????????????????????????,???????

??????????????,AIGC???????????,???,???IP??????????????,??AI??«?????»,??????IP?????????????:???????,?AI???,?????????????,???????,??IP???????????????

IP??????????,???

2024?????????,??????IP??????????,?????????????????????????????????;????????,??????????,?????????????????,?????????IP?????????????????????«???????????????»«??????????????????2»«?»?????????????????????????????,????,?YouTube?Viki???????????,????;??,????YouTube?10????,?????????????6.6???????,«?????»??????????????,«????????????:??????????????»??50???,IP???????

??????????,?????????,????IP???????????????????????,??????????????,IP??,???????

????????????????????????????,?????????????????????????,??????,???????????????????,????,?????????????

???Sensor Tower????,?2024?????????????????2?,?40???????,????????5500???????????????????;??????????Crazy Maple Studio????????????????Reelshort???????????????????Goodshort?????ShortTV??????????????,Reelshort?????????????????,??????????????????;???????2024?????9??,Reelshort???????????1.42??,??2023??????4.92???ShortTV????,???????????6????????????????,?????????????

???????????????????,?????????????????,?,?????????,??????????????????????“????????????”????

??????????????????,???????

???“?”??,????????????????“??????”????????,???????????,WebNovel???,00????45%;????(WSA)???????????,00??????????????????????;??????1834??????“Z???????????????????????????”?????????,???????????????,???????????

???,???????????,???????????????,???????????,?????????????????????????????????,???????????????????????????,????????????,???????

????,?,?????????????????????,26?????,??????????????????????,?????;????????????????«??????»?2025??“???????”,??????????????????????,????????IP???????,???????????;???????????«???????»??????????????,????????????IP???????????,????

???????????????AI???????IP??????????,?????????????????,???,??????????????????????????IP???????????????????????????“???+AI+IP”???,?????,????????????

(???????????)

????????????? ?????????

«????»(2025??02????19?? ???? 07 ??) ??????????:??