???“?”??????

????:????????:??????

???????????????:??????????? ????,????????????????????????????

?????,??????????????????,“??????????”??,??????????????????????????????“??????????????????”??????????????,??“????”???????,???“????????”????,?????????????????????????,“????????????”??????????,??“??”,???“?????”???????????????????????????,??????????????“??”,?????????????????“??,???????????”????,????????????

??????????????????

?????????????????,??????????MCN?????????????????????(????1)????????????,??“???????”,?????????????????,????????????????????????“??”???

???????????1 ??

????????,???????????,?????????IP“????????????????????????????”??,?????????????????????????,??????????????,“????”???????????????,?????????????????????,????;“????????????????”????“?????????”?????????????????,?????,??????????????,??????????“????????????????????????”;“???”????“??”????,??????????????,???“???????????????????”??????????????,?“????”????“?????????”?????????????,???????????“???????????”?,??????“????????????????”??????:??????????3?????????,??350??,????????????????????????,???

???,????????????????,???????“????”???,????????????????????,???????????????????????“?????????????????”????,??????????????,??????????????“?????????”??,??????????????????????????,???,??“???????????”???????????????????,?????“??”?????????????????????????,????????????????????????,????????????????,??“?”?????????,??“????”??????????????????????????,???????,????????????;“??????”?????????????,????“?????????????????(long)????????”“??”???????????,???????????????????????,???,???????????,?????,???

????,????,???????????????????“??????????????????????”?MCN???????????????????????????????????????????,??????????????????????,“?????”????“???????????”???????????????,??4??????????;“???”???“???”??????????????,?????,MCN???????????,?????(ROI)????(GMV)??????????????????,????????????????,MCN?????????????????????,??“?????”“????????”???????????????????????????“???????”??????,??“????????????????”??????????,??MCN??????????????????????????,??????????????????????,??“???????????????????”????“????????”??;“????”??????“???????”??????????????,MCN??,???????????MCN???????????????,????????,????

?????????,?????????,??“???”????????????????????????2021????????????,“???????????????”???????????????????????????????,???????????????????;2023??????????????,?????;???????7??,“??”??,????????????????????????????????????,?????,??????,???????????“??????”????????????????????????????????????????,??“???????????”????????????,??????????????????????????????????????,?????“????5A???????????????????????”,???????2000???,??1.2??,??????

???????????????,?????????,??????????“????”?????????????????????????,?????????????,web1.0????????,???????,????“?????????????”??????“??????????????????”????????“????”????????????,????,?????????“??????????????”??????????????web2.0?,??????,??“???????????????????????????”“?????????????????”????????????????,????;???????????????????????????????????,“????”“papi????????????”???????????????????????????????????????,“????????????????????”“???????????”??,????????,“?”“????”????????????????Z???,?????????????????,???????

??,??,?????????“????????????????”?????????,?????????????????,?????????,???????????????,????????????????????????,????????,???????????,??????????????????????????,?????,????????????,???????????????«???????????????»???????????,?????????????????????????????????????????????????,???????????????????????,??????????????,????????????????????????????

???????????,?????,????????????????????????MCN?????????????????????????????????????????????,?????“???????”???“????????”???,???????????????????????????????????,????????????????????????????????????????????,????,??????????,????????????????

????????????

??“????”,??????????“???,??”“???????????,??”???????,?????????????????????????,??????,??,???????????????????“????”?“??????????”,????,?????????????????????????????,?:

(???????????????????)??:????

???????????????“??????????”?????????????????????,????“??”?«??????????????»??,2023????????????????32.85ZB,???????????????1000????????,??????“???”????????????????????“??????????????????????”????,??????,???????????,??????????????????????????????????“???????????????????????????????”??“???”?????,??????????????????????????,???,??????????????????????????,“??”????,??????,????;??,“??”???????????????,????????????????????????,????????????????,??????????????,????????????,???????????“???????????”?????,????????????“??????????????”?????????????????,??????“????????”“????????”??????????????????;81????“???”?????????,????,?????????????????

(??????????????????????)????????????????:?????????????????????????

??????????“????”???????,??????????????“???”?????,????,?????????????????,????????????????????????????????????????????????????????????????????????,???????????????????????????????,??????????????,??????“???”,??????????????;?????????????????????,??????????????,?????????????????????????????,“????????”???????????????????????,?,??????????????????????????????,????????????????????????,?????,???????,???????????,????????????????,??????????????????,???,????????????????????????,?,?????????????????,????????????,????????????????,?????????????????,?????????????????????????????????,???????????????,???,????,???????????,???????????????????,????

??,???,?????????????????????????????,???????,???????????????????????????,????????,??????????????????????????????????“????”??“??????????????”????,??,????

??

????,???????????“??????????????”?????????,????????????????,??????;?????“???”????,?????????“??????????”???????????????,????????????

??,?“????”,?,????????????,????????????????????????????????????,?????,?????,??????????????????,???????????????“???”,??????????“????????????”?

???,??,??,???????????,???????:

?????????????,??,??????????????,??,???????????????????????,??????,?????????,????????????????,????????????????????,?????????????????,??????????????,??,???????????????????

??,?????,???????????????????,?????????????,???????????????????????????????????????????????,????????????,??????,??????????????????,??????,?????

???????????????????????,??????????????,??????????,???????????????????????????,???????????????,???,????????????,?????????????“?????”???????????????“?????????????”?????????????,?????????,??,????“????????????????????????”,????????????“????????????????”???

???????????????,???,??????????????,??????,??,????,?????,????????,?????????????????????,??,???????????

?????????????:???