??�??????????�????

????:????????:??????????

??1.22??????????????????,??????????????????10.5%

??�???????????�??�????????�

??????????????

2024????,????????,????,?????????????????????????????,??????????????????????,??????

???????????,2024??????????????,?????????????1.22???????,?10.5%;???????4.4???????2018???????1.06??????????,????2023????????????????????2.38???,??,????1.2??????????????

????,???????

???????�????????�

??????????,???????,??70??????????????,???�???�,???????�???????????�????????,???????40??

??????????,????????????,?????????????�??�,??????????????????

?????????????????,????????????1????????????,???????????????????????,??,?????70?????????????????????????

2023??9?????????,???????????????�??????�?,????????????????????,?????????????????????�?????????�?????,????80%????�??�??????100???????????�PARIS 2024�???????????

??????�?????????�APP????????????????,??????????????????????????????????????,?????,???�?????�,????????1000?????�?????????????????,????????,?3000???????????????????,???50.2??????????????????,?????42.3%?�

???

8?????????16???18????????,2024????(?????????)?????,??40????????20?????1000?????????????????????????????????????????????????????,??????????

�????????????,2024???�Shopee????,?,??,?????????????,????

???????????????????????????????,???????????90????00??????????????,???,�???,????�?????????????�?�?????

???�?��?????????�?????????????,?????????????????2.1????????????,?????????????????,?4715??????????????????,????????81%?

?�??�???,???????????????????????,?????????????????????,????????,??????

????,�?????,???,?????????????�?????,??????????????,???????,???

??,???????????????????,????,???,???????????�???�???????????????????

???,??????????????

??????SHEIN??,?????????�???????�,????SHEIN??,2015????,SHEIN????,??????????8???SHEIN???????????????????????????,???????????????????:??????????????????????

??,?????????,?????????????,???????????????????????????????????????????????????????????�????�?????????????,??????????????,???,?????

�????????�????,???????,???????????,??,????????????????????,???????????????????????,�?????????????????????????????,??????�

?�????�???????,?????,?????

???????????????????????????,??�????????????�,�????????????,????????�

???????,?????????,???,??????????????,?????????????�?????????????????�???,?????

2024????,???,?????????????????,?????,??,??????,????(????) ??:????????