???!8????????27?,????,?13.8%????????337.4?,?????????????

 

????????????????????????????300???,????????,???????????

???,????????????????????

337.4??!?????????????????????????,?????????????“????”?

300???????,????,????2014?41.2?,?7????????

 

????????,???????????????,??????

???????,2024?,?13.8%???160.8??,??48%;????6.8%??130.6????????????,??????????

 

???????????????????,?????????????????“???????”????????????,?????????ARCTERYX?????DESCENTE??KOLON SPORT????

????,????????41.8%??????????????46.0?????????????????,???????????????????????????????????,AMER SPORTS?????,??14%?

 

???,???????????????????

?????????????????,?????,???,???????????????

??,????????????,????????????,???????????????,?????????????????

??????,?????,??????????(???????/????????????)??,???17.0%????????61.6??????????????????,????????????????,???25.7%?

?????,?????????,??????????????????,???????????

????????,????85.0????????????,??76.2????????????????????????????????6??????????30??,????????????478.3?????????????????????????????????????????,???????114???????????????????????,????????2023???????????10??????????

?,??,??????????,?????,????“??????”?

2024???,???????33.8%,???????,??????2023?????????????????25.1%?

“????”?????,??

?????,?????“????????????”?

??,???????????,?“??????????????????????????”??“???????”????????????,?“????????”??

?,??????“???”?????????????“??”,??????????,?????????,????“????????????”???

 

??????????????????,????????,?????????????????????????????,??,???????????

?????????????????,???????????

??????2020?,????DTC(???????????????????)???????6?????????????????30????????,??12000???,DTC????????????80%,???;?,?;??????????????,??

“??,????????????”,???????????,????“?????????????”???2?1????,???,?????????“????????”???????

?????????????????,“???????????????????????????????,???”(??????????????????????????)

???:????? ??“????”

?? ??????!???????????

????:1?????:???????

2?????

3???????

4????????

5????????

???!8????????27?,????,?13.8%????????337.4?,?????????????

 

????????????????????????????300???,????????,???????????

???,????????????????????

337.4??!?????????????????????????,?????????????“????”?

300???????,????,????2014?41.2?,?7????????

 

????????,???????????????,??????

???????,2024?,?13.8%???160.8??,??48%;????6.8%??130.6????????????,??????????

 

???????????????????,?????????????????“???????”????????????,?????????ARCTERYX?????DESCENTE??KOLON SPORT????

????,????????41.8%??????????????46.0?????????????????,???????????????????????????????????,AMER SPORTS?????,??14%?

 

???,???????????????????

?????????????????,?????,???,???????????????

??,????????????,????????????,???????????????,?????????????????

??????,?????,??????????(???????/????????????)??,???17.0%????????61.6??????????????????,????????????????,???25.7%?

?????,?????????,??????????????????,???????????

????????,????85.0????????????,??76.2????????????????????????????????6??????????30??,????????????478.3?????????????????????????????????????????,???????114???????????????????????,????????2023???????????10??????????

?,??,??????????,?????,????“??????”?

2024???,???????33.8%,???????,??????2023?????????????????25.1%?

“????”?????,??

?????,?????“????????????”?

??,???????????,?“??????????????????????????”??“???????”????????????,?“????????”??

?,??????“???”?????????????“??”,??????????,?????????,????“????????????”???

 

??????????????????,????????,?????????????????????????????,??,???????????

?????????????????,???????????

??????2020?,????DTC(???????????????????)???????6?????????????????30????????,??12000???,DTC????????????80%,???;?,?;??????????????,??

“??,????????????”,???????????,????“?????????????”???2?1????,???,?????????“????????”???????

?????????????????,“???????????????????????????????,???”(??????????????????????????)

???:?????