???“?????”??

????:???????????10?:????????

??????????:????????????????? ?????????????,????

????????,???????????????????,“????????????????????”???,????????????“???”???????????????????,??“??????????”?,???????????????????????“??????????”????????,???????,“??”??,????????????????????????????“??????????????”,????“???????????????”???,???????????????????????????“??”,??“???????????,???????????????????”????????,???

???????

????????????????,???????????????????????MCN????????????????????????(???1)????,????“???????”,???,????????????????????????????????????“????????????”????????????????

?????????????1 ?

????,???,?????????????????IP“??”????,???????????????????????,????????,“????”????????????????????????,??????????????????????????????????????????????????????????????,??;“??????????”?“????????????”????,??,????????????,???????????????????“????”;“???????????????????????????”??????????“???????????????”?????,?????????,??“???”???????????,????“???????????”??“?????”??????,????????????????????????????????“?????????????”?????????????????,?“????”?????????????:??3??????????,??350??????,??????????????????????????????,???????????????

?????????????,?????????????????????,?????????“????????????”???,????????????????????????????,????“????????????”????????????,????????,????“??????????????????????????????????”?????????????,???????????,??,??“??????”????????,????????????“???????????????”??????????????????,???????????????????????????,??????,?????????????????“?????”????,??“??????????”??????????????????,?????????????,?????????????????;“??????????????”??????????????????,????????????“?????????(long)???????”“????????????????”??????????????????,????????????????????????,??????,????,?????????,??????????????

???,???????,????????“????”?MCN???????????????????????????????????,???????????,“???????????????????”??“???????????????”??????????,?????4???;“????”???????????“?????”????,??????????????????????????????????????????????,MCN???,????????????????(ROI)????????(GMV)???????????,?????????????????,MCN???????????,????“????”“???????????”???????????????????????????“????????”????,??????????????????“??”???????????????,????MCN?????????????????????,??????????????,????“???”???????“???”??????;“????????????”???“??”????????,MCN???,??????????????????????MCN???????????????,?????????????????,??????????

????????????????,????????????,????????“??????”??????2021??,“????????”??????,???????????;2023?????????????,??;?????????7?????,“???”????,?????????????????????,??????????????????????,?????????????????????????,??????????????????“??????????”???????????????????????????????,???????????“????????”?????????????,????????????????,??????????????“???5A??”,?2000????????????????????,??????????????????1.2????????,???

??????????????????????,????,???????“?????????”?????????????,??????????????????????????????????,web1.0???????????,???????,????“??????????????”??????????“??????????????”????????????????“???????????”????????????,????,??“???????”????????????????????web2.0???????????,??????????????,???????????????“?????????”“?”????,??;????????,“?”“papi???????”???????,“??”“?”????????,??????,“???????????????”“???????”????????????Z????????????????,???????????????????????,?????????????

??,?????????????????????????,?????????????“??????????????”???,??????????????,?????????????????,????????????????,?????????????????????????,???????????????????,??????,??????????????????????,??,????????????????????,????????????????????????«????????????????»?????????????????,??????????????????????????????,????????????????????????????????????,??,???

???,????,?????????????MCN???????????????????????????????,????“?????”?????????“??”?,????????????,?????????????????????????????,?????,???????????,????

?????????

?????????“?”,??“?????,?????????”“?,????????????????”????????,?????????????????????????????????????,?????????,??,???????????????????????“???????????”??“????????????????????????????”,????????????????????,???????????????,??????????:

(?????)?????:??????

?????“???????????”??,????“?”?«??»??,2023??32.85ZB,????1000???????????????????????????????,??????????“????”???????????????????????????????????“????”???????????????,?????????????????????,????????????????????????,????“????”??“??”????????????????????????,????????????????,???????????????,??????????????????????,“???”???????????????????????????????,????,???????????????;??,“???”?????,??????????????????????????,??????????????????????,????,??,??????????“??????????????????????”????,????“??”???????????,??“????????”“???????????????”??????????????????;81??“??????”????,????????????????,??

(???)????:???????????

???????“??????????????”?????????????????,???“????”???????????????,????,?????????????,????????????????????????????????????????????????????????????,????,??????,???“???????????????????????”,????????????????????????????;??????????,??????????????????????,??????????????????????????,“???”???????????,????????,???????,?????????????????????????,???????????,????,??,?????????????????,???,???????????????????????,?????????,?????????,????????????????????????????,???????????????????????,?????????????????,???????????,??????????????????????????????????,??,????????,???????????,??????????????,????,???????

????,??,???????????????????????,???????????????????????,??????????????????????,??,??????????????????????????????“???????????????”?????????????“??”???????,???????,???????????????????

?????????????????????

?????????????????,?????“??????????????????”???????????,??????????????,?????;???????????“??”???????????,??????????“??????”??,?????????????

????,????“?????????????????”,?????,???????????????????????????,???????????????????????????,????????????,???????????????????,????????????,??“????”,??“???”?

????????????????????????????,???????,???????????????????,??,?????????????????:

???,????????????????????,?????????,??,????,??????????,???????????????,???????,?????????,????????,?????????????????,??,???

??????????????????,??,???????,?????????????????????????,?????????????????????????????????????????????????,???????????,????????????????,???????????????????????????????????????,??????????????????,?????????

????????????????,??,????????????,?????????????????????????????,??,????????,??,?????????????????“???”????“??”???????????????,????????????????????????????,??,????????????????“???”,??????????“???”????

??,????,???????????????????????????,??????,??????????????,???????????,?????????,?????????,???,????,?????

?????????:????????????????????