???“?”??????

????:?????????????:?????????

???:???? ????????????????,?????

?????????????????,????????,“??????????????”????????????????????,???????????????????????“???????????”??,???“????”?????,?“?”????????????,????????????????,“???????????????”????????????????,???????“????????????????????????????”,??“???”?????,?????????????????“?”,??????“??,?????”????????????,????

????

????,????MCN???????(??????????1)????????,????????????????????????????“??”,??????????????,?????????????????????????????????“????????”????????

??????????1 ???????

????????????????????????,??????????,?????IP“??”?????????????,??????????????,????????,“????????????”???????????????????,??????????????????,????;“?????”???“??????”????,??,????????????????,??“?????”;“????”??????“???????”?????????????????,??????????,??????“??????”????????????????????????,??“??????????????????”???????“?”??????????,??????????????????????????????“??”???,???????????“????”??:???????????????????3??????,??350????,??????????????????,???

????????????????,????????????,???????“????”?????????????,??????,??“??????”????,?????????,??“??”?????????????????????,????????????????,?????,??????????????????“???”???????????????????????,???????“??”????????????????????????????,???????????????????????,????,???????????????“??????????????????”????????????????????????????????,???????????“??????????”????????,?????????,??;“????”??,????“??(long)?????”“??”?????????????????????????,???????,??,??????????????????,??????????????????,???

???,???????????,????????????“??????????”?MCN??????????????????????????????????????????,????????????????????????????????,“????????????????”???????“??”???????,??????????????????????4?????????;“???????”????????????“??”???,???????????????????,MCN???,?????????????????????(ROI)??????????????(GMV)?????????????,????????????????????????????,MCN???????????????????????????????,??“???????????????????????”“???”?????????????????????????????????????????????“????”????????,?????????“???????????”???????????????,???????MCN???????????????????????????????,?????????????????????????????,????“????”?????“??”????????????????;“?????????????????”????“????????”????????????????,MCN????,???????????????????????????MCN???,??,????????????????????????????

??,????????????????????????,??????????“???????????”????2021??????????????????????????????,“???????????????????”?????????????????????,???????????;2023?????????????????????,???????????;???7?????????,“???????????????????????????”????????????,?????????,?????????,???????????????????,??????????????????????“??????????????”???????????????,????“?????????????????????”????????????,?????????????????????,????“???????5A????”,???2000???,?????????????1.2???????????????,??????

?????????,??,???????????“????”????????????????????????????????????????,?????????????????????????,web1.0??,?????????,?????????????????“??”???????“???????????????”????????????“?????”?????,??,?“??”???web2.0??????????,????????????????????????,??“???????????????????”“???????”????????????,????????????????;?????????????????????,“??”“papi???”???????????????????????????,“????????????????”“??”????,??????????????????,“????????????”“??”????Z??????????,????????????????????,???

????,????,????????“??”????????????????,??????????,??????????????,????????????????????????,?????????????,?????????????????,????????????,????????????????????,????,????????????????????????????????????,????????«?????????????????????»?????????????,????????????????????????????????????,?????????????????????,????,???

???,?????,????????????MCN???????????????????????????????????,?????????“????”??????????“??????????????????”?????,???????????????????,??????????????????????????????????,????????????????????,????????,???

?????????????????

???????????“???????????????”,???????“????,??????????”“???,?????????”??????????,?????????????????,??????????????????,???????????,????“????????????????”???????????“??????”,????????????????,?????????????????????????,??:

(?)????:??

???“??????????????”???????,???????????????????“??????????????????????????????????”?«??»?????????,2023????????????32.85ZB,???????????????1000?????????,????????“??”??????“???????????”???,??????,????????,??“????”??????“????????????????????????????”????????????????????,????????????????????,?????,?????????????????????,“?”??????,???????????,??;??,“??”?????,?????????????????????????,????????????????????????,????,?????,????????????????“????”????,?“???”??????????????????,?????????“?????”“????????”??;81????“?”?????????????????,????,????

(???????????)????????????????:?????

????????????“??????????????”???????????????,?????????????“?????????”?????????????,??????????????,?????????????????????,??????????????????????????????????????????????????????,??????????????????????,????????????????????,????????“????”,??;?????????????,????????????????????????????????????,??????,“?????”?????,????,????????????????,??????????????????,??,??,???????????????????????,??????????????????????,???,??,??,??,?????????????????????????????,????????,????????????????????????,????,?????????????????,???????????????,??????????????????????????,????,???????????,????????????????,???????????????????

????????????????????,????????,???????????????????????,???????????????????????????????,????????????????,?????????????????,????????“????????”????“???”????,?????????,???

?????????????????

???,??????????????????????????“???????????”???????,????,??;????“??????????”??????????????,????????????????????????“??????????”????????????????,??????????????????????????

????,????“????”,??,??????????????????,???????????????????????????????,?,?????????,??????????????????????????????,??“????????????”,???????????????????????“?????”?

???,????,??,???????????????????????????????,??:

??,?????????,???????????????????????????????,????????????????????,??????????????,??,????,??????????????????,???????????????????????????,?????????,????????????????????,??????????,??????????????

????????,???????,????????????????,????????????????????????,????????????????????????????????,???????????????????????????????????????????,??????,?????????????????????????,???,????

??,??,??????????,?????????????????,?????????????????,?,??,??????“?”???“????????”??????????,??????????????????????????,??????????,????“???”,??????????“????????????????????????”???

?????????????,????????,?????????????????,???????????????????????????????????????,????,?????,???,?????????????,????,????,?????????????????????????????

????:???????