???“?????”??

????:???????:??ktv???

????????????????:???????????????? ?????????,?????????????????

????,????,“??????????”???????,????????“??????????????”?????????,???????????“??????????????????????????????????”????,???????“??”??,?????,“????”?????????,????????“????????”,????“????????????????????”????????,?????????“??”,??????????“?????,??????”????,??????????????????????

??

??????,?????MCN???????????????????????????????????????????(????????????????????1)????????????,????????????“??”,?????????????????,????????????????????????“??????????”?????????????????

??????1 ????

???????????????????????,???????????????????,?????????????IP“??”???,???,????????????,“???”??????????????????????,????????????,??;“???????????????”??????????????????????“?????”?,???????????,???????????,????“??”;“??????????????????”???“?????”??,?????????????????????????????????????,????“????????”???,??“???????????”??“???????????”????????????????????,????????????“?????????????????????”????????????,???“?????????????????”??:??3??????????????,????350??????????????????,????????????????????,?????

?,??,???“??”????,???????????,???“?????????”????????,?????????????,???????????“???????????????????????”????????????,???????????????????????????,????,??????“????????????”???,???????“??”???????,??????????????????????????,???,???????“??????”????????????????????????????????????????????,????“????????????????”???????,???,????;“???????????”??????????????????,????“????????????(long)???”“?????????”??????,???????????????,????,?????????????,???????????????,????

??????,???,??????“???????”?MCN???????????????????????????????????,?????????,“????”??????????????????????“???????????????????”???????????????,?????????4?;“???”?????????????????“????”?????,???????,MCN?????????????????????????,?????(ROI)?????????????????????(GMV)??,?????????,MCN????????????????????,????“???????????”“???”??????????????????“??????????????”?????????????????????,????????????????“?”??,??MCN????????????????????????,?????????????????,????????????“??”????????????????“???????”???;“??????”???????“??????????????”?????,MCN?????????,??????????????MCN???????????,???????????????,?????????

????,??????????,????“?????????”??????????????????2021????,“???”????,?????????????????;2023??,????????????????????;??????????????????????7???????????????,“?????”????,???????,????,???????,????“?????????????????????”??????????????,????????????“????”????????????????????????,????????,????????????“????5A????????”,??????????2000?????????????????,??1.2???,??????

????,????,??“???????????????”?????????????????????,????????????????,web1.0????????????????????????????,????????????????????????????,??????????“????????????”???“??”???“?”??,????,??“????????????”?????????????????web2.0??????,?????????????????????,???????????“?????????????????”“?????????????????????”??????????????????,???????????;???????,“?????????”“papi????????????”??????????,“?????????????”“??”????????,?????????????????????????????????,“????”“???????”??????Z??,??,??????

??,???????????????,????????“??”???,?????????????????????????????????????????,??????????????????????????????????????????,????????????,?????????????????????,????,????,?????????????????????????,????????????,???????????????????,????????????????«??»???,??????????????,????????????????????????????????,??????????,????????????

????,???????????????????????,???????????????????????????????????MCN?????????????????????????????????????????????????????,???????“?????????????”??????????????“??????????????????”???????????????????????,?????????????????????????????????????,??????????????????,?????????????????,????,???

??????

??????????“??????????”,??“??????????????,????”“?????,??”???????????????,????????????????,??????????,??,????????“???????????”???????????????????????????“??????”,???????,????????????????????????????????,??????????????:

(??)????????????:???????????

???????????“??”???,????“??????????”?«?????????????????»???????,2023??????????????32.85ZB,????????1000???????????????????????,???“???????????????”?????????????????????????????“??”???,????????????????????????????,??????,????“???????????????????”??????????“??”???????????,?????????????????????????????,?????????????,?????????????,“???”???,???,??????????????;??,“?????????????????”?????,???????????,????????????????,??????,???????,?“????”?????????????,????????????????????????“???????????????????????????????”?????????,??????????????“??????”“??”????;81????“?????”???????????????????,?????,??????????????

(??????????)???:??

????????????????????????“???????????”???????????,????????????“??”????????????????,???,???????,???????????????????????????????????????,???????????????????,????????????????????????,?????????“??????????”,????;???,?????????????????????????,??????,“??????????????????”??,???????,???????????,?????????????????,??????,?????????????,??,???????????????????,????,??????????,????????????,??,???????????,??????????,?????,????,????????????????????????????????,????????????,????????????????,????????,???,???,??????

????,??????????????????????????????,??????????,????????????????????,?????????????????????????????,???????????????????????????????,????????????????????????????“??”???????????????????“??????”????????????????,??,????????????

??????????????

????,??????????????????????????????????????????“???”??,????,?????;???“??????????????”????,??“???????”?????????,???????????????????????????

?????????,??“????????????????????????”,???????,?????????????,?????????????????????????????,??????????,????????????????,?????????????????????,??????“?”,???????????????“????????”?

????????????????????,?????,????????????,??????????????????????????,?????:

??????,???????????,????????????????????,?????????,?????,???????????,????,?????????????,?????????????????????,??,???????????????????,??????????????????,??????????????????

??,??????????,???????????????????????,????????????????????????????????,???????????????????????????????????,?????,???????????????,???????????????????????,???????????,???

??????????????,???,???????????????????????????????????,??????????????????,????????????????,??,??,???????????“????”?????????????????????“?????”???????????????,???????????????????????????,???????????????,?????????????????“?????”,??????“?????”????????????????????

??,???????????????,????????????,???????????????????????????,????,????,???????????????????,???????????????????????,??????,??????????????,???

???????????????????:???????????