????:1?????????:???????????

2??????????

3???????????12????

4?????????

5???????????

8??20???????,??????????????????????2024????????????????,??????11.6%???????????????????310??????????????????????????73.7%??????46.8??,???????????????,??,??????????????????????55.3%???????????????15.1%?

??AI???????????,??,?????,???5.1%????3.95??,????2.7%??????????????????6.92?????

?????????????????,??????????????(???????)????????????????“?”,????????????56.5%?30.0%??13.5%?

?????????????????????????????????????CEO???????:“2024?????????????,?????,?????????????,?,???????????????????????????????,?????????????,??????55%,??????????????????????47???????????????????,?????????????15.1%,??????????????????????,??????,?AI?,???,????????????AI,????????????????????,???????,????????????????AI????????,??????????????????????????”

??????????????????? ??

2024??????,????????,??????????3.95?????????6.92????????????????????????????????,???????9.5%?

???????????????,???????????,????,?,?????????????????????????????????????,?????????????,??5??????????????????????,?????????????????20%?

????,???????????,??????,???????????????????????????????

????,6???????,??????????,???????????2024?????????,?????????????????????,??????????????????????????????,????2024???

???????????????????,??2024????????,??,????“??????”????????????13.5?,??????????5.2?????????????????“??????”???????,??50?????????12????????????

???????????????????????????,?????????,???????

?,????????????????22.1%?????????175.2??,????????????????56.5%?????????????????,????????,???,???????????????????

????????,??????3?????????????,???????????????Native????????????????????,?????????????????????????????????????,???????????????,????????????,???????????????2??????????????,?????????,???????????1???6??????,??????????????172%,??????????598%?156%??

????,?,????,?????????????????????????????????????????????,??????,???????????,????????????????

?,Q2????????????????UAX?????????????????30%?????,???????????????23???2????3.0?????????????????????,?,????40%?

? ?

??5?,?????2024??,??“????”??,????,?????????????;?????????????,????,???,????????????????????,?????????????,??????,?????????????????

??,??????????,??????????GMV?3053?????????????????,????????????????????????????GMV?GMV???????25%?????????,????????????????14.1%??1.31?????????????,MAU?????????????????18.9%?

?,“?”???????????618??????,??????????,??????????????????????????,??

?????????????????,????????,?????????,?????????????,??????,???????????????????,??????????????????????????????????????,??????????;???,?????????????????????????,2024?????????????Q2,???????????????50%???????????,??????????????“????”??????,??“??????????????”??????????????????????,????????????,??????618?GMV??????83%?

????????????????????????,???,??GMV?????,618??,?????GMV??????????????????????75%,???????????????,???,?????GMV??70%,??,???????????????????,???????????“???????????????”????,???????,????????????????

?????????AI???? ????

????????????????,????????????????????AI?????????????,???

?????,????,????????,????????????,?????????????????????,????????????????????

??????????????,??“????AI”,6??1000?????????????,???,?????????????????,???“??AI”??«????????????????»???????????,???????AIGC?????????????,????,????“?????AI”????????????

?????,??????????,????????????GPT4.0???,?????GPT4v?????6???????,????????AI??????????????????????5????????????????????,?,?,???????????????????????????????,??????????,?,???????????????????????,2024??,????????????2?,???????AIGC????????2024????6????????????2000???????

??????????,???,??“???????????”?,???????SDXL/SD3?????????????????Midjourney V5??,????????????????????,??????“??”????????????,????????

??????????,??????????????SIM,????,????????????????,???ACT?App??,????????????????????,Q2?,?????????GMV??????????????????????????80%?

????,????????????????

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