????:1?????:????????

2?????????

3???????

4???2023???????

5?????????

????????????????:????????? ???????,????

??,??,“??”??,????????????????????????“?????????”???????????????????,???????????????“?????????”??,????“???????????”??,??????????????????????,“??”????????????????????,??“??????”,??????????????“????????”???,???“???????”,?“???????????????,?????”????????????,??????????????

???????????

?????????????????,???MCN??????????????????????????(????1)?????????,??“???????????”,??,??????????“??”??????????????????

?????????????????1 ????

?????,?,??????????????IP“????”???????????????????????,??,?????????????????????????????????????,“?????”??????????????????????????,??????????????????????????,????;“??”??“????????????”????,?????????,????,??????“???”;“?????”???????“??”?????,?????????????????????????,?????“??????”?????????????,??????????“?”???“????”?????????????????,???????????????????“????”?????,???????????????????????“????????????????????”??:???3????,??350????,?????????????????,????????????????

???,?,??????“??”??????????????,??????????,????“????????????????????????”???????,????????????????????,?????????????“???????”??????,?????????????????????????????????,??,????????“????????”????,???????????“???”???????????,???????????????????????????,????,???????“??????????????”?????,???“??????????”?????????????????????,????????,?????????????????????;“????????????”?????????,???????“???????????(long)???????????????????????”“??????????????????”????????????????????????????,???????????,????????????????,????????????????,????,???????

?????,??????????,??????????????“???????????????”?MCN????????????????????????????????,?????????????????????????????????????,“????????”????????????“????”???,???????????????????????????4???????????????;“?????????”?????????????????“?????????????????”???????????,????????????????????????????????,MCN?????,??????????????????????(ROI)?????(GMV)???????????????,????????????????????,MCN???????,???“??????????”“???????????”????????“??”??,??“??”????????????????,??????????????MCN????????????????????????????????????,???????????????????????????,?????????????????“????????????”??????“??????”??;“????”??“???????????”????????????????????????????,MCN????,?????????????????????????????????MCN????????????????,???????????,???

????????????,?????????????,?????????“?????????????”??????2021??,“???”????????????,?????????????????????;2023???????????,??;???7???????,“??”????????????????,?????????????,??????????,?????????????????????????????????????????????,??????“????”??????,??????????“????????????????”?????????????,???????????????????,????????“??5A????”,???????????2000??????????,??????????????????????1.2????,????????????

???,????,??“????”??????????????????????????????????????,??????????????????????????????,web1.0?????????????????????,??,????“????”????“????????????”????????????“????????????”????,??,????????????“??”???web2.0??????????????????????,????????????????????,??“??????????????”“?????????”??,?????????;??????????????,“??????”“papi??”???????????????????,“???????????????”“???????”??,?????????,“???????????”“????”?????????????????????????Z?????,????,?????

???,?????????????????,?????“??????”????????????????????,??????,??????????????,????????,??????????????,?????????????,????,????????,??????????????????,?????????????????????????????????????????????????,??????«??»??,?????????????????????????????????????????,?????????????????????????????????????????,????????????,?????????

??,???????,???????????????????????????????????????MCN????????????????????????????????????????????????????????,????“???????????”???????????????????“????????????????”????,???????????????,???????????????????????????????,???,?,????????????????????????

????

??????????????????“???”,????“????????????????,???????????”“?????????????????,?”????????????????,????????,?????????????????????,??,???????????????????“????”??“?”,????????????????,???????,??????????:

(???????????????????)?????:?????????????????????????

??????????“??????????”?????,???????????“???????”?«??»????????????,2023??????????????????32.85ZB,??????????????1000?????????????????????????????????????????????????,???????????????“???????????????”???????“????????????????”????????????????????????,???,???????????????,???“????”?“??????????????”????????????????,??????????????????????????????????????,??,????????????????????????????,“????????????????????????”???,????????,????????;?,“????”???????????,???????????????????????,?????????????????????????,????????????????????,?????????????,????????“???”???,??“???????????”???????????????????????,???????????“?????????”“???????”???;81??????????????????????????????“????”????????,??,??????????

(??)??:????????????????????

????“????”??????????????????,?????????“?????”???????????????????????????,???????????????,????????????,?????????????????????????????????????????????????????,???????????????,???????????????????????,?????????“??”,?????;?????????????????,???????????????,???????????????????,“????????????????”?,?????????????,?????,??????????,????????????,???????????????,???????,????????????????????????????,????????????,???????????????????,?,????,?????????????,?????????,??????????,??????????,???????????????????????????????,????????????????????????,???????????????????????????,??????,?????????,?????,?????

???????????,??????,?????????????????,?????????????????????,?????????????????,???,????????“????????????”???“?????????????”???????????????,??????????,????????

????????????????

????????????????????,????????“??”??,??????????????????????,?????????;???“??????”???,???????“???????”???,????????

?????????,????“?????”,???????????????????,??????????????????????????,????????????????????????????????????????????????????,?????????,?????????????,????????????????????????????????,????????????????“????”,????“????”?

???????????????????,???,??,???,??:

????,??????????????????,??????????????????,??,?????????????,??????????????????????????????????,?????,???????????????????????????,?????????????????????????????????????,???????????????????????,????????????????,?????,??????

???????,????,???????????,????????????,???????????,????????,?????,????????,??,????????????????

?,??,??????????????,??????????????,???????,??????????,????????????,???“?????????????”???????????“?????”?????,????????,??,????“???”,???????????????????????“??????????????”?????

??,????????,??????????????????????,????????????????????????,??????????????????,??,???,??????,???,?????????????,??????????

???:????