AI???????????????????????

??????(???)

???????,??????????????,????????,????????????????2022?????16????????,2024?????????????11???????????,????????????????????????«???»«??»«???????»???10?????????????????,??????????AIGC??????????????????,?????????????????,???????

????????????????,??????????

????,?????,?????????????????«2024??»?????,2023????43.5????????,??????69.58?????????????????,?????10???????????,???????????????,?????????,??????????????“?????????”?????????,??????

?Sensor Tower??????????????,???????????????????,???????????2024?????????4?9????,????????????GoodNovel??,???????????????????????????????????????;???????????????,?????????????????164?????,?????????????,GoodNovel???????BueNovela,?????????Dreame?,????????????????????????????WebNovel??????????????????3??????????,????????????????????????????????????????????,???????????????????Lera????????????fizzo????????????????,?????????????

AI??,?????

????????????(AIGC)?,???????????????AI????,???????????????????????

?????????????,?????????????????AIGC?????,“AI+????????”????????????????2024???????,???70%??????AI???,??AI???????????????????,????,?,??????????,??AI???????????????30%,??,AI?????????,????????

???2024?11?,WebNovel???????????????6000?????????????,??????????????AI?????????????2000????,????????????????????2000%;??100?????????????????,AI???????42%??????????????????????????????????????????????????????????????????,???

???,AIGC????????????????????????????,??,??IP?????,??????AI??????????«???»,????IP??:????????,????????????AI??????,???????,????????????????????????????????,?IP?????

IP????,??????

2024??????????????,?????????IP???,????????????????????????????????;??????,?????,?????????,??IP???????????????«??»«??????????????2»«??????????????????»???,????,????????????????YouTube?Viki??,???????????????;??,????????????YouTube??????????????????????????10?????????????,????????????6.6?????????????????????,«?????????????????????»???????????,«????:?»???50????????,IP???????

??????????????????????,??,????????IP???????????????????????????????????????????,???????????,IP??,??

????????????????????????,???????,?,??????????,??????,???

????????Sensor Tower??????????,??????????????2024???2??????????????,????40?,??????????5500????;?????????????Crazy Maple Studio??????????????Reelshort???????Goodshort????????????????ShortTV????????????,Reelshort??????????????????,?;????2024?????????????????9?????????????????????????????,Reelshort??1.42?????????????,???????2023??????????????????????4.92????ShortTV??,???????6???,???

?,???????,???,???????????,????????????“???”???????????

??????,???

?“??????”????,??“??????????”???,??????????,WebNovel?????,00???45%;???(WSA)????????????????,00????????????????;?????1834???????????????????“Z???????”???????????????????,?????????????,??????

????,??????????????,????????????,??????,?????,??????????????????,??????????????,?????????????????

????????????,???????????,??????????????????????????,26?????,???????????????????,??????????????;???«?????»????2025???????????????????“????????????”,?,?????IP??????,?????????????;????????????????????«??????????????????»????,???????IP????????????????????????,????

?????AI???IP???????????,?????,??,??????????IP??????????????????“??+AI+IP”???????,??????????????,???????????????????????

(???????????)

?????????? ????

«??????»(2025???????02?19?????? ???? 07 ?) ???????:??????????????

??

??:???????????,??????????,??????????????