?? ???“?????”??
????:1??????????:???????????
2???????KTV??
3??????????
4???????
5???spa
???:????? ???,??
?????,?????????????????,“??”??????????,??????????????????“?????????????”???????????????????????,???“??????????????”????,????“????”??,?????????????????????????????????,“??”????,???“??”,???????????????????????“?”??????????????,??“????????????”,???????????“???????,??????????????????????”??????????????????????????,????
??????
????,???MCN???????????????????????????(????????????????????1)???,????“??”,??,??????????????????????????“??”???
?1 ?
???????????,????????????,??????IP“?????????????????”????????,???????,????????????????????,“????????”????????????????,????????????????????????????,??????;“?????”?????“????????????????”?????????????,????,??,????????????????“???????”;“????”?“??”????????????????,?????????????????????????????????????????????????,??“??????????”????????????????,??????????????????????????“??”???????????????????“?”??????????????????,??????????????????????????????“???????????”??,????“????”???????????:?????????????3?,????350???????,????????????,?????????????
??,??,??“?????”??????,?????,????????????????“??”???????????,???????????????,??????“??????????????????????????????????”????????????,???????????????,???????????????,????“????”?????????,????“?????”????????????????????????,????????????????,????,????????“????????????????????????????”?????????????????,????????????????????????“??????????????”?????,???,?????????;“????”??,??“????????(long)???????????”“?????????????????????”????????????????????????????,??????????????????????,???????????????,?????????,????????????????????????????,????????
??,?????????????,?????????????“?????????????????”?MCN??????????????????,?????????????,“??”??“????”????????????????,????4???;“??”????“????”??,???????????????????????????????,MCN??????,??????????(ROI)???????(GMV)???,????????????????????,MCN????????????,??????????????“?????????????”“?????”????????????????“????????????????????”????,????????“???”??,???????????????MCN?????????????????????????????,????????????,???“??”??“????”???;“????????????????”?????“??????????????”???????????????????????????,MCN???????????,????????????????????????????????MCN?????????????????????,????,???
????????????,????????,????????????????“???”???????????2021??????????????????,“??”????????????,??????;2023??????,??????;???????????7??????????????????,“??”?????,????????,??,????,??“???????????”?????????,?????“??????????”????,???????????????????????????????????,??????????“???5A????????????????”,???????????????2000???????????????,??????1.2????????,????
????????????????????????,????,?????????????“????”????????????,???????????????,web1.0??,????,??????????“????”??????????????“???????”?????????????????“??????????????????”??????????,????,?“???????????????”????web2.0????,?????????,??????????????????“??????????????????”“???”??,???;??????????????????????????????????????????????,“???????????????”“papi???????????????????”????????????????????????????,“???????????????”“?????????”???????????,????????,“????????????????????????”“??”??Z????,???????????????,?????
????????????,?????????,?“???????????????????”????????,?????,?????????????????????????,?????,???????????????,????????????,??????????,????????????????,?????????????????????????,????????????????,??????????????«??»????,??????????????????????,????????????????????????,???????????,????
??,??,????????????????????????????????????MCN???????????????????,????????????????“??????????????”???????????????????????????????“??????????????????”??????,?????????????????????,?????????????????????????????????????,???????,???,?????
??
??“????????”,????????????“?????????,???????????”“???????????,????”?????????????????,????????????????????????,?????????????????????????????????,????????,??????????????“???????????????????????????????”?????“????”,???????????????????,?????????,???????????:
(??????)??????:????????
????“?????”????,????????“??”?«??»????????????,2023?????????????????????32.85ZB,????1000??????????????????????????????,???????????????“???????????”???????????????????????????????“??”???,??,????????????????????????????,????“????????????????????????”????????????????“????????????”?????????????????,?????????????????????????????????????,??,???????????????????,“??????????”??,??????????,?????????;????,“??????????????????????”??????????????,???????????????,??????????????????,?,??,???????????????“???????????????????????”????,?????????“????????????”????,????“??”“??”????;81???????????????????????“???”?????,??????,????????????
(?????????)?????????:??????????????????
?????????????????“???”??????????????????,??????“???????????”????????????????,???,?????????????,?????????????????????????????????????????????????????????????????????????????????,????????,?????????,????“???????”,?????????;???????????,????????????,??????????,“???????????????”???,????????????????,??????????????????????????,???????????????????????,??,??,?,?????????????????????,?????????????????,??????????????,??,??????????????????,????????????????????????????????????????,????????????????????????????????????????????????,??,??????????????????,????????,???,????????????????????????????????????,??,??????????????????????,??,?????
???????????,???????????????????,?????????????????????????,???????????????????,????????????????,??,???????????????????????“????????????”?????“?????????????????”????????????,?????????????????,????????????
?????
????,????????????????????“??”???????????,???????????,??????????;?????“???????????”??,?????“????”???,???????????
??????????????????,??????????????????????“??”,????,?????????????????????????,????????????????????????????????????????????????,????????????????????,????????????????????????????????????,????????????????????????,???????“????”,????????????????“??????????????”?
???????,???,??????????????,??????,???:
??????????,?????????,???????,?????????????????,?,????,??????,????????????,???????,??,??????????????????,???????,??????????????????
?,?,???????????????????????????????????,????????????????????????????????????????????????,????????????????????????,?????????,???????,????????,????????????,?????
??????,???????,????????????,???????????????????????????,????,????,????,???????????????“??????”???“??”?????,????????????????????????,?????????,????????????“???????????”,?????“???”???
??????????,????????,???????????????????????,??????????????????,???,????????????????,????????,?????,?????????,?????????????????,???
?????????:???????????