????:1?????:?????

2???????200??

3?????

4???????

5????????

????:?????????????? ???????????????,?????????

??????????????,?????????,“??”??,??????????????????????????“?????????”???????,?????????????????????“????????????????”??,??“?”??????????????????,?????????????????,“??”??????????????,???????????“????”,????“????????????????????????”???,???“??”,??????????“????????????????,??”???????????????,???????????????????????????????

?????????????

??,???MCN?????????????????????????????????????????(????????1)????,???????“????”,???????,???????????????????????????????????????????????????“??”????

???????1 ??????

???????????,??????????????????????,????????????????????????????IP“????”?????,????????????????????????????,????????????,“???????????????????”??????????????,?????????????????????????,??;“????”????“??????????????????”????????????,?????????????,??,??????????????????“????”;“????”??????“??”????,?????????,????“??????????????????????”??????,?????“??????????????????”?????????????“?”???,??????????????????????“???”??????,??????????“????????????????????????”???????????????????????:????????????????????????3???????????,?????????????????350???,???????????????????????????,????????????

???????????????????????,????????,????“?????”????????,??????????????,??“????????????”???????????????????,???????????????????,????????????????“????????????????”????,?????,????????,????????????????????“??”??????????????????,??????“???????????????”??????????,????????????????????????????,???????,???????????“??”???????????????,???“????”?????????????,???????,????????????????????;“??????????”?????????????????,??“???(long)????????????”“?”???????????????,???????????????????????????????????,????????,???????????????,??,???

???????????,???????????????,?????“????”?MCN?????????????????????????????,??????,“???????”????????????“????”???,????????????????4?????????????;“????????????????????????”?????“???????????”??,????????????????,MCN???,??????????????????(ROI)?????(GMV)??,???????,MCN??????????????????????,??????????????“???????”“????”??????“????????????????”?????????????????,???????????????????????????“???”????????????,??MCN??????????????????,?????????,?“??????”?????????????“???”????;“??????????????????????”?????????“????????????????????”??????????????????????????????,MCN??,??????????????????MCN??,?????,???????????

??????????,?????????????????,?????????“????”??????????2021?,“?”???,??;2023?????????????,??;??7?????????????????,“????????”?????????????????,????????????????????????????,??????,??????????????????,??“?”????????????????????????,????????????“????????????”?????,?????????????????,????????????????“???????????????????5A?????????????????????”,?????2000??????????????,???????????1.2??,?????

??,??,?“??”???????????????????????????????????????,??????????????,web1.0???????????,????,???“????”????????????“????????????????”???????“???????????”???,???????????,???“????????????”??????????????????web2.0???,????????????,???????????????????????????????“???”“????????????”????,??;??????,“???????????”“papi????”??????????????????????????,“???????????”“???”????,?????,“??????”“????”???????????????Z??,????????????????,?????

?????????????,????????,??“?????????????????????”???????????????,????????????????,?????????,??????????????????????,????????????????????????,???????????,?????????????????,?????????????,?????????,???????????????????????????????????,???????«??»?????????????????,?????????????????????????????????????????,???????????????????????????????????????,???,???????

??,???????????,?????????????????????????????MCN????????????,????“??”????“????”?????????????????,????????????????????????????????????,??????????????????????????????,????,???????,????

???????????

???????“???”,???????“????,????????????????”“????,????????????????????????”??????????????????,??????,????????????????????????????????????????,??????????????????????,??????????????“??”???“???”,????????????????,???????????????????????????????????????,???????????????:

(??)??????:??

??????????“???”????????????????,????????“??”?«????????????????»???????????????????,2023??32.85ZB,????1000????????????????????????????????,????“????”???????“???????????”????,?????????,?????,??????????????“?”??“??”???????????????????????,???????????????????,??,??????????????????,“??”??,???????????,???????????????;??????,“?????????????????????????”????,?????????????????????,?????????????????????????,?????????,???????,??????????“??”?????,???“???????????????”?????,??????????????“?????”“?”????????????;81?????????????????“???????????????????”??????,????????????????????????????,??????????

(????????????????)??????:???????????????

??“??????????????????”?????????????,?????????????????????“????”???????????,??,???????????????????????,????????????????????????????????????????????????,??????????,???????????????????????????????,???????????????????“????????”,??????;??????,?????,?????????????????,“??????????”?????,????,?????????????????,?????????????,?????????,????,???????????,????,????,???????,???,??????????????????,?????????????,??????????????,??,??,?????????????????????,?,????????????????,?,??,???,??????????

????,??????????????????????,???????????,???????,????????????????,????????,??????????????????????????“???????????????”????“???????????????”??????????,?????????,????????????

???

?????????????,????????“?????????????????”?????,??????????,?????;????“??”???????,???????“????”????????,?????????????????????

??????????????????,??“?????????”,????,??????,??????????????,??????,????????????????????,????????????????????????,??“????????????????????”,???“?????????”?

??????????????????,?????????????????????,?,???????,???????????????????????:

????,??????????????,????????????????????????????,???????,?????????,???????????????????,???????????,?????????????????????????????????????,???????????????,??????????????????,????????????????,?????????????????????????,?????????

????????????????????,????????????????,???????????????????????????????,?????????????????????????,??????????????????????????,????????????????,?????,?????????????????????,??????????,??????

??????,???????,???????????????????,???????????,???,???????????????,???????????????????????????,?????????????“????”????“????????????”???,?????,?????,???????“??”,??????????“??”??????????????????????????

?????,????????????,??????,????????????????????????????,???????????????,???????????,?????????,?????????,???????,????????????????????????????,?????

???????????????:????