“????”??????????,?1?????????

????:????????:????WX

??????????,“7???0,??????????”“?”“??????????????”??????????

???,?????????“?”???????????????????“??????????????????????”???????,?“?”???,????????,????????????????????????????????????????????,??????????,????????????“???”,???1?????2???????

11?????25??,????,??????????????????????????“????”??“??????????”??,?????????,?,??????????????????????

??????,??????,??????,??????????????????????????,??????????????????????

?

???????????,?,???,??,???????????????????????????????????????????,???

???????,??????5.5?????????20??80????????????????????,??2015????????????,????????????,????????????53??????2016????????,??????81???2020?????????,??????????????34???????????????????????????????2023?,????????????????????,??116???????????200????

?,?,???????????????,??????????????,???????????????????,????????

?,???????,????2011???????????????????????90%?????????????????,???????GB/T 14272-2021??,????????????????????????“???????”??????????“??”,??????????,????????????

?????????????????,?????????????????,?,?????,????????????????????????:???53.30%??,??????????????????;????????????????(49.45%);???????????????????????,??????(49.27%)?

?,iiMedia Research?????,46.7%???,?;???????

??,???????????,??,?1??,????????????,????“???????????????????12”“??”“???????”???????????????100???????????,??1.5???????,?12.4????,??????????2.4?,?????????30?624.3??

???,?,????????????,??,?????????????????????????????outlets??????????????????????????????????????????????????????????????????????

?????,?,?,??,???????????????????

????????,24???????????????????????????,????????????????????,???????????????,????“???????????????????,????????????????2024??????”??????499.9?????????????,??????????????30?7500?????????????1??,????????????????500?750???????“PHCH1600 ???????????????????????”??139.9?????,???????????????????30????7500???????????????1????,????????100????250???????????????“?????????????????????”?????????????169???????????,????30???2.5?????5??,??????????500???????????750?????

?????,??????????????????????49???????????????91???149???179??????????????????,??,??????????????????90%????????????5?????6??????1069.66????????/?????????????????11????????4???1143.92?/??,?????6.94%;???????????????90%????????????????5??6??481.9????/?????????????11??????????4???535.62?/??,???11.15%?

?????????150??,???????“90???????????????”?80.343??????,??“90??????”?160.449??????????????????,????????????????????????????,???????????????????,????

???????????????????“PHCH1600 ?????????????????”?,??90%,????????????250?300??????,???133.905???????121.9?,???4590???????????????????????????

?,?????

??????

?,???

???????????????????,2024???????????????????:??,????????;??????????????;?,???,?????

?,????:??????,??,?????????,???,?,????????;???????????,??;????,?????,???,???,????,???

iiMedia Research?????????????????????,??200-1000???,??????401-600?????????,???(200?)???????(1500?????????????????????)??????????

?????????,????,???????“???”??????????????????????“?????????????”,??,??????????????????????????????,??“????????????”?????“???????”???????????????????,?????????,?????????????????????,?????

????????????????????,???????????????????????????:????????,???90%??,??,??,?????????????,???????????????,?????????????50%???,?,??????,???80%?85%?90%,???????????90%??????????????????80%?85%??????,??????,????????????,??

?,???,???????,????????????,?????????,?????????????????,??(??????? ???????????:????????) ?????????????????:????????