??
AI???????????????????????
??????????????(????????)
??????,???????????????,???,??????????????2022???????????16????,2024??????????????????????11?,?«???????»«??????????????»«???????????»?????????10???,???????AIGC??,?????????????????,????????????????????
????????????,?????
??????,??????,???«2024?????????????»???,2023??43.5??????????,???????????????69.58????????????????,??????10????????????????,?????????????????????,???,????“??”????????????????????,???
?????Sensor Tower???,????????,??????2024??????4??????????9?????,?????????????????GoodNovel???????????????,???????????????;?????????????,??????????????????164??????,???????????,GoodNovel???????BueNovela,?????????????????Dreame????????,????????????????WebNovel???3?????????,?????????????????????????????????????????,???????????????????Lera????fizzo??????,?????????
AI??????????????,??????
????(AIGC)????,??????????????????????????AI??,??????????????????????????????????
????,??????????????????????????AIGC?????????,“AI+???????????????????”???????2024?????,?????????????70%?????????AI???????,????????????AI???,?????????????,???????,?????????????????????,??AI???????30%,???????,AI????,????????????
???????????2024?11??????,WebNovel??6000??????????????,??????????AI?????????????????2000??????????????,??2000%;???????????100??,AI??42%????????????????????????????,??????????
?????,AIGC????????????????????????,??,??????????????????IP????????????????????,????AI?????????????«?»,???IP??????????????:????,???AI???????????,???????,??????,??IP????????
IP??,??
2024??????????,?????????????????IP?????,???????????????????????????????????????????;??????????????,???????????????????,?,?IP?????????????????????????«??????????????»«????????????2»«??????»??????????????????????,?,?????????????????YouTube?Viki???????,??????????????;?????,??YouTube??????????10??,????????????????6.6???????????????????,«?????????????»??????????????,«??:????????????»?????????????????50???,IP??????
???????????,?,????IP?????????????,????,IP????,?????????
??????????????,????????,??,???????????????????,??????????????????????????,???
?Sensor Tower????????,?????2024????????????????2???,??40???,??????????5500????????????;????????????????????????????Crazy Maple Studio?????Reelshort?????Goodshort?????ShortTV?????????????????????????????????,Reelshort???????????????????,????????????;???2024??9???,Reelshort?1.42?????????????,??????????2023??4.92???ShortTV????????,?????????????6??????????????????,???
?????????,??????,?,??????????????????,????????????“?????”????????????????????????????
????,?????????
???“??”????,????“???????????”???,????????????????????,WebNovel??????????????????????,00??45%;??????(WSA)????,00?????????????????;????????????????1834????????????????????“Z???????????”?????????,????????????,?????
??????????????,????,??,???????????????,????????????????????????????????,?????????????????????????????????,?????????????,?????????
????????????????,??????,????????????????,26?????????????????,??,???????;?«??»???2025??????????????????“???”,??????,???????????????IP???????????????,??;?????«???»??,??IP???????,????????
???????AI????????IP?????,?????????,?????????????,?IP???????????????????????“??????+AI+IP”?,???????????????????,???????????????????????
(?)
?????????????? ????????
«??????????????????????»(2025??????????02???????19? ???????????????? 07 ?) ?????????????:????????
?????????
?????AI??????????????????????????????????