????:1????????????:?????100?

2??????100??????

3???????

4??????????

5???????

??????????:????????????????????? ????,??????????

?,??,“???????????????????”??,??????????“????????????????”???????????????,??????????“??”???????,?????????“????”????,?????????????????????,“???”???????????????????????,????????“??????????”,??“?????????????????”???,??????????????“???????????????”,????“?,???????”??????,?????

??

???,??????????????????MCN?????????????????????????????(????1)????,??????????????????????????“????”,???????????????,????????????????????????????????????????“??”?????

??1 ?????????????????

?????,??,????????????????????????????IP“??????????”???,???????????????,????????,“????????????????”????????????????????????????????????????,??????????????,????????????;“?????”??????“???”?????????????????,????,????,??“??????????????????”;“?????”?“???”?????????????????????,?????????????,?“??”????????????????,???????????????“???????????????”??????“??????????????????”?????,?????????????????????“????”??????????,???“???”?????:????3????,????????????????????????????350????????????????,????????????????????,????????????

??????????????,???????????,???????????????“??????????????”?????,???????,????“????”?????????,???????????????????,??“???????????”??,?????????,????????????,????“?”????????????????,???????????“????????????????”??????????????????????,????????????????????????????????,?,???????????????????????????????“?????????????????????”??????????????????????,????“????????????????”??,???????????????,??;“???????????”???????????????,??“????(long)????????”“???”??????,????,??????????,???,????,???????????????

???????,????,??????????????“????”?MCN??????????????????????????????????????,?????????????????????,“??????”?“???????????????????????????”???????????????????,???????????4????????????;“????????????”??“????????????”????????????????????????,??????????????????,MCN???????????????????,??????????????????????(ROI)????????????????(GMV)????,???????????????????????,MCN????????????????????,????????????????“???????”“?????????”????????????????“???????????”???????????,???“???????????????”???????????,???????????MCN???????????????????,??????????????,??“??????????”????“???”??;“????????????????????????”??“??????”?????????????????,MCN??,????MCN???????????,??,???????????????????????

???,?????????????????????,???????????“?????????????????”?????????2021???????????????,“???”????,????;2023??,????????????????????;??????????7????????????????,“????????”???,??????????????????????????????????????????,?????????????????,?????????????,??“???”?????????????????????????????,??????????“??????????”??????,???????????????,?????????????????????“????????????5A????????????”,?????????????2000??,??1.2???????????,???????????????

?????,???,??“??????????”????????????????????????,????,web1.0??????????????,??,?“???????????????????”????“?”??????????????????“??”????????????????????????,????,??????????????????“??”???web2.0??????????????????????,????????????????????,??????????????????“???????????”“??”????,????????????;?????????????????????,“?????????????”“papi??”?????????????,“???????????”“??????????????????”?????????????????????????,??????,“???????????”“???????????”???????????Z????,???????????,???

????????????,????,????????“???????”????,????????????????,????????????????????,???????????????????????,????????????????,????????????????????????,????????????????????????????,????????,?????,???????????,??«?????????»?????,?????????????????????,?????????????????????????,?????,??????

??,???,????????????????????MCN???????????????????????????????,????“????”??????????????“??????????????????????????????????”???????,??????,???????????????????????,????????????,??????,????????????

????????????

??????“??”,????????“??????????????????????,??”“??????????????,????”??,????????????????,?????????????????????????????????????,???,?????????????“????????????????”??“????”,??,????????????????,???:

(??????????????????????)????:???????

????“?”?????????,???????????“????????????????”?«????????????»??????????????,2023??32.85ZB,???????1000??????????????????????????????,??“?????????????”??????????????“??????????”???????????,????????????,?????????,???“???????????????”?“?????????”???????????????????,?????????????????????????????????????????????????,???,??????,“???????????”??,????,???;????,“????????????????????”???,??????????????,???????????????????,???????????????????,?????????,?????????????????“????????????????????”??????????,????????????“??”??,???????????“???????”“??”?????;81?????????“???????”???????????????????,???????????????????????,???????

(??????????????)???:??????

?????????“??”???????????????????,??“???????????????????”????????????????,???????,??????????????????????????????????????????,???????????????????????????????????????????,?????????????????????????,?????????????????????????,????“??????????”,????????;??????????,??????????????????????,??????????,“???”????????????????????????,????,???????????????????????,????????????????????????????????,??,????,????????????,?????????????????????,??????????????????,????????,????????,??????,??????????????????????,??????????????,??????,??,???????,????????????,??????????????????????????,???????,?????????????,????????????,??????????

????????????????,??,????????????????,?????????????,????????????????,??,???????????????????????????????????????“?????”?????????????????“???????????????????????”?????????,????,???

???????????????????????????

???,????????“???”?????????,??????,?????????????;????????????“???”????????????????,??????????????“????”???????????????,????????

?????????,????“??????”,???,?????????????????,??????????????????,?????,???????????????????????,?????????????????????,??“??”,?????????“???????????”?

??????????????????????,?????????,??,???????,???????:

??????????????,??,??????????????????????,?????,????,????,??????????,???????,??????,???????????,????????????,????,????????????????????????????????

??????????????,??????????????????,????????????????????????,?????????????????????????,???????????????????????????????????????????,?????????????????????,????????????,????????????????????????????,??,???

????,?,??????????,??????,???,?????????????,??,??????“??????????????????”??“???”????,????????????????????????????,??????????????????????,?????????“???????????????????????”,??????????????????“??????”??

???????,??????????????????????????????,???????,???????????,?????????????????,????,???,????,?????????????,?????,?????????

?????????:????????????????