????:1???????:??????

2?????

3?????92,95,98

4????????

5??????????

????????:????????????????? ??????????????,??

??????????,??,“???”???,?????????????“????????”????,???????????????????????????“???????????????”???,????“????”??,????????????,“???”?????????????????,???????????????“??????????”,?????“?????????????????”???????????????????,???????“????”,??“??,?????????????????”????,???

?????????

??,???????????????????MCN??????????????????????????????????(?1)??????????????????????,??“?????”,????,??????????????????????????????????????????????????????“????????????????????????”????

??????????????????1 ??

???????????????,??,?????IP“?????”????????,????????,?????????????????,“???????”????????????,????????,?????????;“???”??“??????????????”???????????,?????????????,?????????,??????“????”;“?????”??“??????????????????????????????????”?,????????,??????????????????“??????????”?????????????????,??“????????????????????”???????“????”???,???????????????“?????”??????,????????????????????“?”?????????:?????3???????????,???????350????????????????,??????,????????????

???,????,????????????????????????“?????????????????”???,??????????????,??????????“??”???????????????????,??????,???????“??????????????”??,????????????????????,???????????????,??“?????????????????????”???,??????????“??”????????????,??????????????,?????????????,????????????????????????????“??”??????????????????????????????????,???????????????“?????????????????????”?????????,???????????,??????????????????????;“????????????”????????,??“???????????????(long)????”“??”???,????????????,???,???????????????????,?,?????

????????????????????????????,??????,??“???????????????????????”?MCN?????????????????????????????????,??????????????????????????,“???”?“??????”???????????????????,???????????????4????;“?????????????”???????“?????????????”?????????,??????????????????????????,MCN?????,??(ROI)???(GMV)??????????????,?????????,MCN???????????????????????,???????“???????????”“??”????????????“??”??????,????“??”????,??????????????MCN?????????????????????????????,???????????????????????????????????,??????????????????“????”??????????“????”???????????????????;“?????”???????????“?”?????,MCN?????????????????,??????????????????MCN??????????,?????????,??????????????

????????????,??,??“???????????”??????????2021?,“????”????,???????;2023?????,????;?????????7?????????,“????????????”??????????????,?????????????????????,???????????????,?????????,???????????“????”?????????????????????????,??????“?????????”????,?????????????????,??????????????“????5A??”,???2000??,????1.2?????,?????

???????????????,??,????“???????????????”?????????????????????????????????????????????????????,????,web1.0??,??????????????????????,?????“????????”?????????“????”????????“??”???????,??,???“????”?????????????????????????web2.0??????????????????????????????,?????????????,????????“????????????????????????????”“????????????”????,???;??????????????????,“???????”“papi?????”????????,“????”“???????????????”?????,????????????????????,“???”“??”???????????Z?????????????????,??????,???

?????????,????????????,??“??????????”??,???????????????,???????????????????????????????,????????????????,????????,????????,???????????,???????,???????????,????????????????????,?????«?»??,????????????????????????????,?????????????????????????,???????????????????,?????????????

????,?????????,??????????????????????????????MCN????????????????????????????????????????????????????????,???????????“?”????????????????“??”????,????????????????????????????,???????????????????,??????,????????????????,?????

?????????????????????????

?????????????????“??”,?????????“??,??”“????,????????????”???????????,???????????????,???????,???????????????,???????????????????“???”??“??????????”,???????????,?????????????????????????,??:

(????)?????????:????????????????

???“????????????????”????????????????????????????,??????????????????“???????????”?«????????»???????????????????????,2023?????????????????32.85ZB,???????????1000??????????????,??????????????????????????“???”?????????????????????????????????????“????”????,?,???????????????????????,?????????????????????“?????”????“????”?????????????????????????,?????????????????,????????,????????????????????,“???”????????????????,???????????,?????;???????????????????????,“???????????”???????????????,?????????,??????????????,??????????????????,??????????????,???????“????????”?????????,?????????????????“???”???????????????????????,??????????????????????“????????????????”“???????????????????”????????????????;81????????????“???????????”??,?????,??????????????

(????)??????????:????

?????????“???????????????????”?????????????????????,????“???????????”????????????????????????????????,?????????????,??????????????????????????????????,??????????????????????????????????????????????????????????????,???????????????,?????????,??????“???”,???????????????;??????????????????,????????????????,?????,“?????”????,??????????,??????????????,????????????????,????????????,?????????,?????,????,??,????,?????,?????????,??????????????????,??????????????,????,??????????????????,??????????????????????,??,?????????????????,??,???????,??????????????????????,???????????????

????????????????????,?????????????????,????????????????????????,?????????????????,?????????????????????????,??,??????????????????????????????????“????????????????????????”??“??????????”???????????,??????????????????????,??????

???????

?,????????“??”????,???,??;??“????”??????????????,??“???????”???,???????

??,????????????“????????????????????”,?,????????,????????????????????????????????????,????,?????????,???????????????????????????????,????“??????????”,????“??????”?

?????????????????,??,???,?????????????????????,???????????????????:

???????????????,?????,??????????????????????????????,???,?????,??????,????????????,??????,??????,??,?????????,???????????,??????????????

???,???????,????????????????,?????????????????????????????????????,??????????????????????????????????????,?????????????????????????????????????????,?????????????????????????,???????????????,???????????????????????,???

????,??????????,??????????,??????????????????????????,???,???,?????,???“????????????????”???????????????“?”?????????????????????????,?????????????,????,???????????“??”,???????????“?????????”??????

??????,????????????????,???????????????????????????,??????????????????,????????????,??????????????????????,???????,????????,??,??????????????????????????,?????

???:???