?????????????? ???????????:????????????????????????????????

??,??????????VNK???????????????,???????????????,????????????????????

????,??,?“????????”????????????????????,??????????,????????????????“??????????????”??????,????????

?????“??”

VNK??????2016?????????????????,??????????????????VNK,??,?????????????????????????????????????????????????????????????????????,VNK??????KOL???,?????????????????,VNK????????????,????????2019??, VNK????????2019??????;2020???????????????,VNK?????????????

2020???,VNK??????????????(603630.SH)??2020?????????????11?????????????????,?????VNK?51%???VNK??????????????,??????????,??????????????????????,??????????,VNK????????,????????2021??????, VNK??????????9869.78?,??315.75%?

????????2022???????????????,VNK??46.57%???????????2233.50?????? 2022??,???VNK??????

?VNK??????????,?????????2020??????9.84????????????????2023??8.60?????,??,2020??1.17???????,????????????????????????2023???????6549.90?????????????2023??,?????,???????????????????,????????,??,???????,??????????,??????????????????????,?????????

??????????????,???,????

“???????,?????” ???????????,?????????,?????;????????????,TOP?,???,?????“??????”;????,???????,???????????????????????;???????????,???????????????,???????

????????

VNK???????,????????????????????????2023?????????????1??????????It’s Focus??????:“??????????????????????,???????????????,???” ??3????????,???2023???????????????

??????????????, Colorpedia??????Happimess???????????Fomomy???????????????????

?????,Fomomy???????,????????????????????????????????«?????????,???????????????????????»????????????????,??????2018????,2021??“????”;2022?????,??????,????????????????????????TOP1?????????2023????????,????,??????????

??????2018???????????????,??????(???????)????????????,????????,????????????KOL???????,????,???????????“?????????????”????????????????????,????OEM??????????????,????????????,??????“?????????”?????????????

?????,???????“??????????”?????????????,??, ????????

“??????????”????,????OEM(??????????????????)??ODM(?)???????,??,????,????,???????????

???,??????????????????????“?,??????????????,?????”

????????,?????????????,????????????2~3???????,???????????,?????????,?????????????

???????:?????? “??????????”_????

?? ??????????,?????????

????:1???????????:??????

2????????

3???50???????

4???????100?????

5????????

?????????????? ???????????:????????????????????????????????

??,??????????VNK???????????????,???????????????,????????????????????

????,??,?“????????”????????????????????,??????????,????????????????“??????????????”??????,????????

?????“??”

VNK??????2016?????????????????,??????????????????VNK,??,?????????????????????????????????????????????????????????????????????,VNK??????KOL???,?????????????????,VNK????????????,????????2019??, VNK????????2019??????;2020???????????????,VNK?????????????

2020???,VNK??????????????(603630.SH)??2020?????????????11?????????????????,?????VNK?51%???VNK??????????????,??????????,??????????????????????,??????????,VNK????????,????????2021??????, VNK??????????9869.78?,??315.75%?

????????2022???????????????,VNK??46.57%???????????2233.50?????? 2022??,???VNK??????

?VNK??????????,?????????2020??????9.84????????????????2023??8.60?????,??,2020??1.17???????,????????????????????????2023???????6549.90?????????????2023??,?????,???????????????????,????????,??,???????,??????????,??????????????????????,?????????

??????????????,???,????

“???????,?????” ???????????,?????????,?????;????????????,TOP?,???,?????“??????”;????,???????,???????????????????????;???????????,???????????????,???????

????????

VNK???????,????????????????????????2023?????????????1??????????It’s Focus??????:“??????????????????????,???????????????,???” ??3????????,???2023???????????????

??????????????, Colorpedia??????Happimess???????????Fomomy???????????????????

?????,Fomomy???????,????????????????????????????????«?????????,???????????????????????»????????????????,??????2018????,2021??“????”;2022?????,??????,????????????????????????TOP1?????????2023????????,????,??????????

??????2018???????????????,??????(???????)????????????,????????,????????????KOL???????,????,???????????“?????????????”????????????????????,????OEM??????????????,????????????,??????“?????????”?????????????

?????,???????“??????????”?????????????,??, ????????

“??????????”????,????OEM(??????????????????)??ODM(?)???????,??,????,????,???????????

???,??????????????????????“?,??????????????,?????”

????????,?????????????,????????????2~3???????,???????????,?????????,?????????????

???????:??????