????????????(??????? ?? ???? ??)????????????????,???????????????1??????31??????????????13?15?,2025????(???????)???????60???????????,????????
«????????»«???????1900»«????????????????:??????????»????2025?«????????:??????????»«???????????????????????»«????1900»«??????»«????????????»«???????????????????:??»??????
???????,???????????????????????????,?????????????????????????????IP,???????????,???????
????
???????,???????,???????????????????????????????«?????????????????1900»????300???,??1900?????????????????«??????»1:1?????120??????11???????16??????“??????????????????”,???«?????????????»?????????????«???????:?????»??,?????????900??????????????????50???????????2000???????,??
????????????????6??????,????5??????????????????IMAX?CINITY????????????????????,????????????????????????????????“????”?????????,????????????“??”??????????????????,????????????
???:????????????????,IMAX??????????4540?????,????«??????????:??»IMAX????,????40%?????1????29????????19????????,??????????????????IMAX?????????7000????,?????????3808???,????????????????????2.8%????4.1%,????????????
???????
????,????????,???«????:?????????????»??,????????????;«??»??,????????;«??»??,??“??”???????????,???????????????????,?,?????????????????,??,?????
??IP???????
????????IP(Intellectual Property)?
????????“?????????????????”???????????????????????2015??,????????????2018????2021???,??,??“????”????????????IP??????????????
2019???«????»????50.7??????,???????,?????«?»?,???
2023??????????????«???????????»?????????????????????,??25???????,???????????«????:???????????????????»??????“?”?,???
??????,??,????????IP,?,??,??????????007??????????????????????IP?
???????:????,???IP??,????????????????????????????,???«??:??»???,??IP??????
????
2025????,??????
??????????3300?,???????1???????29????(????????????????)?????????????????2??????????????16??(???????????)??,?????????????,???,??300????????????????,???????250??????????
????3800????,??????????,????20???????????????????????????????2500??????????,?4000?????????????,??????????????????????,??????????,??????????,?????????????????
???????“???????????????”?????????
??????,2024????????425.02?????,?????2024???????????(2?10?????????????????-2???????????????????17??????)???80.16???????,??????????????????????????,???,??2022-2024??,2024??,????????????????,??,????????????2018?????????????10%?????2024??????????19%,???????????????,6?????,???
????,?????,2025?????,???2025???85.4????????????????????,?????????????6.7%,?,???2025????;?????,????84????,?????????????????????????????????,???????????????????????????????????????????????????
?,??????????:
????????,????????????????????????,????????,??
???????,???????????????,???????????????????,???????,?????????????????????????,?,???????????????,?????????????????
???????“??”???????????????????“????????????????????”???????????,?,?????«???»?????,????????????????????,???????«????»????50.35?????????,???????????,??????????24??,25????????????,???????“?”??;«??????????????1900»????????,???????????,????,????????????????2025????,??????????????????????,?????????9??????9.2????,???????“???”,??????????????,????,??“?”?????????,???2024?????????????????????2026????????????????????49?????66.1????87.3????????,?????????????,???(?????)+????(??????????????)+?????????(?)??????????,????????????????,????????????????,?,????????
2025??
1??29??(????????)??18.05????,???3515???????????????,??,???2021??????????????????2024??????80.16?????????????????,????????????????????????????,?????
?:«????»??????????55??,«?1900»??????????«??:??????????»???36??????15?????
???,?2024????80?,???????????
??,????????,?????????????,?????????????????,????,????IP,??,???????????
????:???
???100???7????5???????
???????????:?HelloKitty??(…
?????????????????????
?????????????????????????
??8????????????????
?????????????????????
???????????“??”??????
???100???7????5???????
???????????????“????”
??:???3??????100???????
????:???????????????
10????20???????????????
????23?????????????
????“??”???1270???5???
?????????????????????
?????????????????????
??:??????????????
????????????????????
??????????????????????
????:????????????????
10????20???????????????
???????????0.6%?????????
??????????????????
?????????????????????
???:?????????????????