?“???”??????

????:??????:????????

???:???? ??????,????????????????

??,?????????,“???”????????????????????????????,?????????????????????????????????“???????????”????????????,????????????????“????”??,???“????”?????,????????????????????????????,“??”???????????????,????“?????”,??????????“???”???????????????????????,??????????????????“??”,????????????????????????????“???????????,??????????????????????”??????????????,???

?????

???????????,?????????????????MCN????????????????????????????????(??1)??????????????????????,???????????????“????????????”,???????,????????????????????????????????“?”?????????????????

?????????1 ??????

??????????,??,??????IP“????????????”????????,????,??????,“??”??????????????,???????,????;“?????”???????“??????????”??,???????????????????????,??,??“??”;“????”????“?????”?????????,????????????????????,??????“???????????????????????”???,????????????????????????“??”???????????????“?????????”????,???????????????????????????????“????????????????????????????”??????????????,??“???”????:??3??,??350?????????????????????????,???????????????????????,???

?????,????,??????????“?????”?????,??????????????,??????????????????“???”???????????????????,????????????,???“???????”??,?????????????,????????????,????????????????“???????????”????????????,??????????????“??????”???????????,???????????????????????????????,??,??“??????????????????????????????”???????,?????????????“????”?????,??,??????;“?”??,??????????“??(long)????????”“????”???,?????????????????????????????????????,?????????????,??,???????,????

????????????????????????,???,??“????”?MCN????????????????????????????????????,?????????????????????????????????????????????,“???????????????????”??“???????????????????????????”??????????????????????,?????????????????4???;“???????”???“???????”??,???????????????????,MCN??,????????????????(ROI)????(GMV)???,??????????????????,MCN????,????????????????“?????????”“?????”???????????????“?”????????????????????,????“??????????????????”??,????MCN???????????????????,??????????,????“???????????”??“????????????????????????”????????;“????”??????????“??”???????????????????????????????????????????????,MCN??,?????????MCN????????????,???????????,????

????????,?????????????????,????“??”????????2021?????????,“???????????????”???????,?????;2023?????,??????????????????????????;??7????,“??????????????????”??,??????????????????,????,???????????????????,?????????????????????????“???”?????????????????????????????,?????????????“??”????,?????????,?????“?????????5A??????????????”,????????????????2000??,????????????1.2?????????,????????????

?????????????????,??????????,?“??”????????????????????????????,????????????????????????????,web1.0?,???,??“???????????”????“??”???“????????????”????,?????????,??????????????????“????”??????????????????web2.0??????,?????????????????????????????,??“???”“????”?????????????,???????;???????????????????????????????????????,“????”“papi????????????”??????????????????????????????????????,“??????”“??????????????????”????,??????????????????????????????,“???”“???????????????”????????????????????????????Z?,???????????,??????

??,?????,?????????????????“???????”????,????????,????????,??????????????,????????????????????????????????,????????????,??,?????????????,????????????????????????,????????????????????????,??«??????»???????????,????????????????????????????,??????????????????????????,????,??????

??????????????,??????,????????????????????????????MCN?????????????????????????????????????,???????????????????????“?????????”?????????“???????????”???,????????????????????????,???????????????????????????????????????????????????????,????????????????????,????,????????????????

??

?????????????????“???????????”,??????“??????????????????,??????????”“????,??????”??,??????????????????,?????????????????,??????????,??????“??”???“??”,???????????????,?????????????,??:

(??????)????????????????:????

???????“??”??????????????,???????????????“?????????????????”?«???????»???,2023??32.85ZB,???????????1000??????????????????,?????????????“?????”???????????????????????????????“???????????”??,????????????????,?????????????????????????,?????????????“????????????”???????????“????????????????”??????????????????,?????????????????????????????????????????????????,???????,??????????????????????????????????????????,“????”?????,????,?????????????;?,“??”???????,?????????????????,?????????????????????,??????????????????,????,??????????“???????????”????????????????,???????????????“????”?????,??????????????“????????????”“?????????”??;81??????????“???????????”???????????,???????????,?????????????????????

(???????)??????????????????:???

???????????????????????“???????”????????????????,??“???”??,???????????,????????????????????,??????????????????????????????????????,???????????????????????,????????????????????????????????,??????“?????”,????????????;???????????,????????????????????????????,?????????????????????,“???????”?????????,????,?????????????????,?????????,??,?????????????????????,??,????????????,???????????,????????????,???????,????,?????????????????,???????,??????????????,?,???????????????????,????,???????????????????,???????????,????,???,??????????

??????????,??????????????????,????????,???????????????????????????????????,???????????,???????????????,????????????????????????????????“??”?????????“?????”???????????????????????,???,???????????????

??????

??,???????“???????????????????????”??????,?????,????;???????????????????“??”?????,????????“??”????,???????????????????????????????

??,????????????????????“???????????????”,??????????,?????????????????,????????????????????,?,?????,????????,??“????”,????????“??”?

??,????,??,???????,???:

???????????????????????????????,???????????????????,???????,???????????????,??,???????????,??,??????????????????????????????,???????????,?????????,?????????????,????????,?????

????,???,?????????,????????????????,????????????????,????????????,???????????????,???????????????????????????????,????,?????????????????????????

????????????,?????????????????????,????????,??????????????????????????????????????????????????,??,???,??????????????????,?????“??”?????????????????“??????????”????????????????????,?,????,??“????????”,?????????“???????”??????

???,????????,????????????????????????,?????????????????????????,??,???????????,????,?????????????????????????????,?????????????????,?????????????,?????

??????????????????????:??????????????