????:1??????:????200?????

2??????

3????????

4???????

5????????95?

???:??????????? ??????????????????,?

??????????????????,????,“????”?,??????????“???”??????????,???“???????????????”???????????????,??“??”??????????,?????????????????????????????????????,“??”??????,??“??????”,????????“???????”?????,?????????“???????”,??????????????????“???????????,??????”??????,???????????????

??

????????????????????????,????????????????MCN?????????????????????????????????????????????????(????????????1)?????,??“???”,?????,?????????????“??”???????????

???????????????1 ??

??????????????????????,?????,??IP“?”????,?????????,??????????,“?????”???????,????????????????,?????????????;“??”???????“??????????????”??,??,??,????????????????“????”;“??????????”????“????????????????”??,??????????????,????????????????????????“????????????”??????????????????,??“???????????”???“?????”???????,????????????????????????????????????????????????????“????”???,??“??????”?????:?????????3??????????,????????????350?????????,????????????????,???

????????????????????????????,????,????????????????“?????????????????”????????????,???????????????????????????,?????“?????????????????????”??????,?????????????????????????,??????????????“?????????????”??,???????????????????????,?,??“??????????????????”????,???????“???????????”?????????????,??????????????????????????????,??????????,?????????“????????????”?????????????????????????????????,??“????????????????”????????????,???????????????????,??;“???????????”???????????????????????,???????????????“?????(long)??”“?????????”????????,???????????????????????????????????,????????????????,???,????????,??????????????

???,????,???????????“????????????????”?MCN???????????????????????????????????,??????????,“??”???????????“???”??????,?????????4??????????;“??????????????”??????????????“???????”?????????????????,????????????,MCN??,???(ROI)??????????????????????(GMV)???????,????????????????????????????????,MCN?????????????????????????,????????????“?????????”“????”?????????“???????????????????????”???????,???????????????????????“???????”????????,??MCN????????????????????????????????,????????????????????????????,????????????“???????????”??????????????????“?????????????????????????”?????????;“???????????????????????”???????“?????????????”????????????????????????????????????????????,MCN??????????????,???????????????MCN????,??,????????

???,????,???????????“???????????????????”?????2021??,“????????”??????????????????????,???????????????;2023???,????;?7????????,“??”????,????????????????????????,???????????,?????????,???????????????????????????“????”????????????,???????????“?????????”????,??????????????????????,?????“????5A????????????”,??2000??????,????1.2??????,????

?,????,???“??”????????????????????????????,???????????????????????????,web1.0??????????????,?,??????????“??????????????????????”?????“???”???“??????????????????????????????”???????????????,????????????????????????????,?????????????????“???”???web2.0????????????,??????????,????????????????????????“?????”“????”???,???????;?????????????????,“???????????”“papi?”?????????,“???”“???”??,????????????????????????,“???????????????????????”“?????????????”????Z????????,????,????????????

???????????????,???????????????,???????????????????“??”?????,??????????????????????????????,???????????????????,????????????????????????,???????????????????????????????,????????????,?,??????????????????????????????,???????????????????,??????????????????,????????????«????????????»????,?????????????????????????????????????,??????????????????,?????????????????,???????????

???????????????,???????????,??????????????MCN??????????????????????????????????????????????????????,???“??????”??????????????“???????????”??????????,??????????????,??????????????????????????????????????,??????????????,????,????????

????

???????????“??”,????“????,????????????????”“????,?????????????”??,?????????????????????????,??????????????????,???????????,????????????????“??”??“?????”,?????,??????????????????,??:

(???)?????:??

?????????????????????“?????????”?????,?????????“?????????”?«?????»??????????????????????,2023???????????????32.85ZB,??1000????????????????????????,???????????“????????”?????????????????????“??”?????,????,?????????????????,???????“?”???“??????????????????”??????????????????,?????????????????,????,???????,“????????????”??????????????,???????????,???????????;??????,“???”????,?????????????????????????????,??????????????????????????????????,??,??,???“???????????????????????”?????????????????,??????????????????“????????”???,???“??”“????”????????;81???????“????????????????????????”??,???,???????????????

(??????????)???????????:????????

???????????????“???”?????????????????,????“??”????????????,?????????????????,???????????????????,???????????????????????????????????????????????????????,??????,??????????????,???“???????????????”,?????;?,?????????????????,?????????????????????????????,“?????????”?????????,???????????????????????,???????,?????????????????,??,??????????,?????,?????????????????????????,??,????,?????????????,????????,???????????????,??????????????????????????????,??????????,???????????,??????,??????????,??????????????????????????????????????????????,?????,??,?????????,???

????,???????,??????????????,????????,????????????????,??,?????????“??”?????“?”????,?????????????????????????,????????????

????????

????,?????“??”????????????????????,?????????????????????,????????????????????????;????????????????“???????????”??,???????????????“???????????????????”????,????????????????????

??,???????“?”,??????????,???????????????????????????,???????????????????????????????????????,????????????,????,?????????,?????????????????“???”,?????“?????????”?

????,?,??,?????????????,?????????????????:

??????????????,??,?????????????????????????,?????????,??????????????????,??,??,??????????????????????,???????,???????????????????????????,??????????????????????????????????????????????,?????????????,????

??????,?????????????,????????????????????????????????????,??????????????????????????????????,????????????????????,???????????????????,?????,????????,??????????,???????

??,???????????????,??????,??????,????,????,???????,????“????”??“?????????????????”???,????,??,??????????“??”,??“????”???????????

?,???????,????????????????????,?????????????????????,?????????????????,??,?????????????????????,??????????????????????,???,???????????????????????????????,???

?????????:?????