“????”??????

????,????

“?????”??????

??????????????,???????!1?7???2???????5????????????????,“2025??”?????????,“??????”?,????;?????????“????????”????,?????????????

????,“??????”???“??????????????”?????????????????,???????33??????????????????????,??????,?????????????“??????”?????

“????”?????????????????????????????????????,????????

????,???

???????????1??????????????????????????????……?????????????????????APP??????????????????,???????????????????,?????????,??????23?????????“???”???????,????????????????????????????????????????????????????????????????,?????

????,???????????,“?????????”??????“???”????,?????????????????????????????,??????????????????????,??????????????????????

??,???????????

??,??????????????????????,??(?????????????????)?????????????????????????……?????????,?????????????????

“???????????,??????50%???????”?????????,?????????????????????,??????????????“????????‘????’‘??????????’????,???????????????,???????,???”

?????????????,???“??????,?????????2024???????????11??????,????????a2????50???????,?????40%?”???????(??????????????????????)???

????????????????????,???????????,?????????,???????“‘??????????????’???????????????,??????????????????????????????,??????????”????????????

“???????????????????????”???,??????

????,???????????????,??“??”???????????????????90????????????400??;????,2025????(???????????)???????????????????2025????????????(????????????)???,??3000???????????????,????

“????,?????????‘????????????????’????‘???’???????????????”?????????????,??????????????????,??????????????

????????,???????????

“????”?????

???????????????????????,????,???????????“????????????,????6??????????????????????,?????????????????‘?????????????’?????,?????????????!”?????

“??,????????jumia????????,????,???????????????,????,??‘????????????’???????”?????

????,??????????????????,????“??????”?????????????????,??????????,???,??????,?????????????

????????,??????

“????????????????????????????????????????????????????????,????????????????????????????????????????????????????????????????????,????????????????”???,???????????????,?????????8?????????,??15??20?????;????????????????????????,???????J&T?????,???????

?????????,??

??????,2024???????,????????“????”?????????????????????,??10?????????????????,?????“???????,????APP????????”???????,????,?????,????????,????29%,???????????????36%,????????????????????14.5%,???????31.3%?

???????,???

1??7?????????,???????,5???????????????,??????????????,????????????????,????“??”????????????,???????????“??????????????????????????????”?

???????,??????“?????????”??????,????????,????????????“??”??????????????

????????????,???????????,???????????????????????????????????“????????,????‘?’??????????,????????????????????????,???????‘?’?????????”??????????

“???????,???????????????????????????????????100????????????????????????,?????48?????????????”?????????????,?????????????,?????????,???,???????

???????,“???”?????,?????????????????????,??????????????????????????????????????,????,????“????????,??????????,??????????,???????????????????????????????”?????????????????????

???«“????????????????????”????(2024)»?????,????????????????????????????????????????,???????????,“???????????????????”????????“???????????”??????????????????????,??????????????????,?????????????????????????????????????????????,??????“???????????????????????”???????????????,“????”????,???????????(????????????? ?)

????:???? ??????????????:??????????????