????:1???????:??????

2???????

3???????

4??????

5???????

AI????????????????????????????????????????????????

??(???)

?????,????????,????,????????????????????????2022????????????16????????,2024???11?????,?????«?????????????????»«??????»«????»???10??????,?????????????????????????AIGC???????????,??????????????????,??????????

???????,?????????

????????????,????,???«2024?????????????»??,2023??????43.5??,?????????????69.58??????,?????????????????10????????????,??????????????????????????????????????,???????????????,????“????”???????,???

?Sensor Tower???,??????????????,??????2024??4?????????????????9??????????,???GoodNovel?????,??????????????????????;???,????????164??????????????????????,???????????????????????????????????????????,GoodNovel?????????????????BueNovela,???????????????Dreame??????????????,??????????WebNovel??????3??????,???????????????????????????????????????????????,???????????????????Lera??????????????fizzo????,???

AI??,???????????????????

??????????(AIGC)??????????,??????????AI???????????????????,?????????????????????

???,?????AIGC?????,“AI+????????????”???????????2024?????????????,?70%?AI??????????,???AI???,??????,????????,????????,????AI???????????????????30%,??,AI?????????????,???????????????????????????

???????????????????2024??????11??????????,WebNovel?6000???????????????,????AI?????????????????????????????2000??????????,?????2000%;????????????100?????,AI???????42%???????????????,???????????

?????,AIGC??????????????????????????????????,????,???????????IP???????????????????,????AI?????????????????«??????????????????????»,????????????IP????:???,??????????AI?????,????????????????????????,??????,??IP??????????

IP??????????,??????????????

2024??,???????IP????,???????????????????????????????????????;??,???????,????????????????,?IP????????????????«???????????????»«??????????????????????2»«????????»??,?,???YouTube?Viki?????????????,??;???,?YouTube?????10??,??????6.6???????,«?????????????????????»???,«???????????????:??????????????????????»??????????50?,IP???

???????????????,???????,??????IP??????????????????????,???,IP??,??????????????

????????????????????????????,??????????????????????????????????,??,?????????,??????,?????

???Sensor Tower??????,???????????2024?????2??????,??????????????40???????,????5500????????????;?????????????????????????????Crazy Maple Studio??Reelshort?????????????????Goodshort?????????ShortTV??????????,Reelshort???????????,?????????;?2024?????9??,Reelshort????1.42????????,??????????????2023????????????4.92????ShortTV?????,?6??????????????,??

??????????,?????,??????,??,????“????”?????????????????

???????????,????????????

??“???????????”???????????????,?“?????????????”??????,????????????????,WebNovel???,00?????????????45%;???(WSA)??????????????????,00???;???1834????????????“Z???”???????,?????????????,?????????????????

?????????????????,??,???????,?,????????????????????,???????????????????????????????????????????,???????????????????,??????????????

????,???,?????????,26??????,???????????,???????????????????;????«??»???2025????????????“????????????????”,???????????,???IP????????,??;??????«??»?????,???IP??,??????????????????

???????????????????AI???IP???????,????????????????????,??,??IP???????????????“??????????????????????+AI+IP”?,??,???????????????

(???)

????? ???????

«????????????????????????»(2025??????02??????????19? ?????????????? 07 ??) ???????????????????:?????????????