????:1?????:??????????

2??????????

3?????qq

4?????????

5?2021??????

????????????????,“7??0,?????????????????”“?????????????”“?”???????????????????

??,??“??”??????????“?????????????????????”????,????????????“?”??,?????,?????????????,????????????,?????“???????”,???????????????????1???????????????2??

11?????????????????25??,?????,?“?”????????“????????”??????????,?????????????????????????,?,??????????????????????????????????????????????????????????

?????????,??????????????????,????,??????????????????,?????????????????????

?????

???????????????????,?????,???????????,?????????????,??????????????????????????,?????????

?,??????????5.5?????????20?80?,?????????2015???????,????????????????,??????53??2016?,?81??????????2020???,???????????34????????????2023?????????????????,????????,??????116?????????????????????200???

?????,???????,????????????????,????,????????????,????????

????????????????????,??????,????????????2011???????????????????????????????90%??????????,??????????GB/T 14272-2021???,??“?????”?“??????”,?????????,??

?????,???????,?,????????????,??????????:??????????????53.30%???????????,???;???????????(49.45%);??????????????????????????????????,??(49.27%)?

??????,iiMedia Research?,46.7%??,????;??????????????

?????,??,?,????????????????????????1?,???????,??“????????????????????????12”“?”“?”??????????100??,???????????????????1.5??,???????????????????12.4????????????????,??????2.4????????????,??????????30???624.3?????????????

??,???,???????????,?????????,?????????????????????????????outlets?????????????????????????????????????

??????????????????,??,????????????,???,???

?????????????????????,24??????,?????????????????,????,?“???????,?????????2024??”?????????????????499.9?,??????????????????????????30???7500??????1?,?500?????????????750????????“PHCH1600 ??????????”????139.9????,???????????30????7500?1?????????????????????,??????????????100?????????????250?????“???????????????????????”????????169??,??30??????????2.5??5????,?500?750???????????????????????

??????????,?49????91??149??179???????????????????????,??,???????????90%??????5??6???????????????????1069.66??/???????????11????????????????????????4????????????1143.92??????????????????????????/????,??6.94%;????90%????5????????6?????????481.9???/?11?????????4???535.62?/?????????,???????????11.15%?

????????????????150??,?“90?????”??????80.343??????????,??“90??”???????????????????????160.449?????????????????????,??????????,??????????????,????????

???“PHCH1600 ???”???????????????????,?90%,???????250?300????????????????,???????????133.905???????????121.9??,??4590????

???????????,???????

???????????????????????????

??????????????????????,?????????

???,2024?:????????????,?????????????;????????????????;???,??????,??????

?,???:??,??????????????,?,?????,?????????,?;??,????????????????????????????;??????,????????????????,??????????????????????,??,?,????????????????????

iiMedia Research??????????,??200-1000?????????????????,???????????????????????401-600?,?(200?????????????????)??(1500???)??

????,?,??????????“????”????????“??”,?????,???????????,???“????????”???????“??????????”???,???,??????,?????????????????

???????????????????,??????????:?,??????????90%??????,??,?,??,???????????????????,??50%????????????,????????????????,???????????,????80%?85%?90%,???90%??80%?85%????????,??????????????,??????,????

??,??,???????,??????????????????????????????????,????????????????,?????????,???????????????(???????????????????? ???:?) ??????:???????