????????????2024?????2024????,??????332????????????(???????????????????,?????????????????????),Non-GAAP??30?????2024????,????????1084???????????,Non-GAAP????90??????
?????????????????????2024??????????????????????,??????????????????????????????????7.7????????????????????,??????,??2025???????4?????????????????????11?,?????2.40??????????0.48?????
??:“?????????,??????????????,?????????????????????”
2024???GMV????????????2093?????,????
2024???,?????GMV(????)??0.6%?????2093??????????,???????,??GMV??????????2%,?????GMV??75%,?????????
???????,????????????????????????????2024??“?????????”?????????“??”,??????????????????????????????,????????????????,???
???,??200??“???????????????”?????????????????,?????,????
????????,????
?????????2024???1500???????,??Acne Studios?Toteme???????????????????????,????????????????OTB(ONLY THE BRAVE)????????,????????????,???
??????????,2024??,???????,???????
2024??????,???????????“??????”?????,?????????????????,??????,?????????,???
???,SVIP???????16%
?????????????VIP?(SVIP)???????????????????????V?9.5??????V??????????????,2024??????????????????????????,????????SVIP???????,?V????????????,?????????????SVIP???
???????????,???????????????????????????2024?????????,SVIP???????16%???????????????880?????????????????,?????????????49%?
??,????????????????????
????????????????????,?????????????????,??????????????,??,??????????????????????80?????,?2700????????,?????????58,000??
??????????????????2024???????,?????????????????????7.68??????,??????????????????,??,???27.7???,??????
????????????????:?????
????????????:????????
?????????????????????
??????????????360°????
??????????172?4.9???36.7?
??????????????
?????????????????????
???????????10????????
?????????FOX???????????
????????????????????
???????????10????????
??????????????????????
?????????????????????
??????:??2??6??????????
?????????????????????
??????????????????????
????????????????????
??:??????????????????
????????????????????!
??????10???6????4??????
?????????????????7???
???????????????????
???????????????:?????????
????????????????“??”
??????0.7%???0.8%