????:1???????:????

2???????????

3???????

4????????

5??????????

AI????????????????????

??(???????????????????)

?????,??????????????????,????,???2022??????16??????,2024???11????,?????????«?»«???»«??????????????»??????????????10???????????????????????????,???????AIGC?,??????????????????????,???????????????????????????

??,??

??????????,??,???«2024?»?,2023????????43.5???,????69.58???????????????,??10?????????????????,??????????????????,?????????????,?????“????????????”????????????????????,??????????

????????????Sensor Tower?????,????,??????????2024???4?????9???,???????GoodNovel??????????????,?????????????????????????;??????,?????164??????????????????????????,???????????????????,GoodNovel??????????????????????BueNovela,??????????Dreame??,?????????????WebNovel?3????????????????,??????????????????????????????????????????????,???????Lera???????fizzo????,??????????????

AI??????????,???????????

????(AIGC)????,?????????????????????????AI????????????????,?????????

??,??????????????AIGC???,“AI+??”??????????2024?????????????,?????70%??????????AI????,????AI??????,??????,??????,?????,??????????AI?????30%,??,AI??????????????????????????????,???????????????

??????2024???????????11??????????????????????,WebNovel????????????6000???,???AI????????????????2000??????????,????2000%;??????????100???,AI?42%??????????????????????????????????????,????????????????

??????,AIGC??????????????????????????????????,?????,?IP?????????????????,?????AI??????????????«??»,????IP????:???,???????????AI????????????,?????,??????????????????,????IP????????????????????

IP???????????,?????????????

2024???,??????????IP???????????????,?????????????????;????,?????????,??,??IP??????????????????????«??????»«??????????????2»«?????»???????,?,????YouTube?Viki????????????????,?????????;????,???????????????YouTube???10???????????????,????6.6????????????????????????????,«??????????????»??,«??????????????????:???»??????50??????,IP?????????????

???????????????,???,??????????????????????????IP?????????????????????????????????????????,?,IP????????,??????????

?????????????????????????,??????????????,??,????,???????????????????,????????????????????

????Sensor Tower??????????????,??2024?2??????????,??????????????????40?????,????5500?;????????????????????????????????Crazy Maple Studio?Reelshort?????????????Goodshort??????????ShortTV?????????????????????????????,Reelshort?????????????,????????????;???????????2024?9??????,Reelshort????????1.42??,????????????????????2023???4.92???????????????????????ShortTV????????,???????????6??????????????,???

?,??????????????????,????,?????,??????????“???????????????????”?????????

??????????????????????,???????

???????“?????????????????????????????”??????????????????,???????????“???”???,???????????????????????,WebNovel?,00??????45%;????????(WSA)??,00??;????????????1834?????“Z??”?????????????,??????????????,???????????????

???,???????,??????,??????????,?????????????????????,????????????????????????????????????,???,????????????????????

???????,????,?????????????????????????,26????????????????,??,?????????????;????«?»?????????????????2025???????“???”,?,?IP???,??;???????????????????«???????»?????,???????IP?????????????????,???????

?????????????AI???????IP????,???????,????,????????????????IP?????????????????????“??+AI+IP”??,????????,?????

(?????????????)

??????? ???

«???»(2025??02??19??????????? ? 07 ?????) ?????????:?????????????????????????